 | |
| Client | Hovis |
|---|---|
| Language | English |
| Running time | 0:47 [2] |
| Release date(s) | 1973 |
| Directed by | Ridley Scott |
| Starring |
|
| Production company | Ridley Scott Associates |
| Country | United Kingdom |
The Bike Ride, Bike Round or Boy on the Bike is a 1973 advert for the bread maker Hovis. Ridley Scott directed the advert.
Boy on the Bike was one of five adverts that Ridley Scott directed for Hovis in the early 1970s. [3] [1]
The advert shows a boy (played by Carl Barlow [4] ) pushing a bicycle laden with bread up a picturesque English cobbled street. A voiceover, presumably of the boy at a later age, nostalgically describes the trip, while a recording of the largo from Dvořák's Symphony No. 9 "From the New World" is played by the Ashington Colliery Band. [2] [5]
Despite the common belief that it was set in the North of England, the advert was filmed on Gold Hill, Shaftesbury in Dorset; the voiceover is narrated in a West Country accent. [1] The misidentification of location could possibly be because of the strong association of brass bands with "northernness". [6]
The advert has frequently been named one of Britain's most loved adverts. [2] In 2006 it was voted the nation's favourite advertisement of all time. [1] It was chosen as the best advert of the 1970s in a 2018 YouGov poll. [7] In 2019 it was named the most iconic and heartwarming advert of the past 60 years to that point. [8]
The advert's popularity has been attributed to its nostalgia for "wholesome images of village life" as well Scott's visual direction. [9] [10] Gold Hill, where the advert was filmed, has since become a popular location for films and merchandise. A memorial to Hovis now stands at the top of the hill. [11]
Hovis and the BFI restored the advert for use in 2019 in what was seen as an attempt to unite a divided nation. It was criticised by Sussex University Marketing Professor Michael Beverland for reminding those who voted to remain in the Brexit referendum of how little they had in common with those who voted to leave. [12] [13]
Blade Runner is a 1982 science fiction film directed by Ridley Scott from a screenplay by Hampton Fancher and David Peoples. Starring Harrison Ford, Rutger Hauer, Sean Young, and Edward James Olmos, it is an adaptation of Philip K. Dick's 1968 novel Do Androids Dream of Electric Sheep? The film is set in a dystopian future Los Angeles of 2019, in which synthetic humans known as replicants are bio-engineered by the powerful Tyrell Corporation to work on space colonies. When a fugitive group of advanced replicants led by Roy Batty (Hauer) escapes back to Earth, burnt-out cop Rick Deckard (Ford) reluctantly agrees to hunt them down.
Sir Ridley Scott is an English filmmaker. He is best known for directing films in the science fiction, crime, and historical drama genres. His work is known for its atmospheric and highly concentrated visual style. He ranks among the highest-grossing directors and has received many accolades, including the BAFTA Fellowship for lifetime achievement in 2018, two Primetime Emmy Awards, and a Golden Globe Award. He was knighted by Queen Elizabeth II in 2003, and appointed a Knight Grand Cross by King Charles III in 2024.
The Symphony No. 9 in E minor, "From the New World", Op. 95, B. 178, also known as the New World Symphony, was composed by Antonín Dvořák in 1893 while he was the director of the National Conservatory of Music of America from 1892 to 1895. It premiered in New York City on 16 December 1893. It is one of the most popular of all symphonies. In older literature and recordings, this symphony was – as for its first publication – numbered as Symphony No. 5. Astronaut Neil Armstrong took a tape recording of the New World Symphony along during the Apollo 11 mission, the first Moon landing, in 1969. The symphony was completed in the building that now houses the Bily Clocks Museum in Spillville, Iowa.
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Shaftesbury is a town and civil parish in Dorset, England. It is on the A30 road, 20 miles west of Salisbury and 23 miles north-northeast of Dorchester, near the border with Wiltshire. It is the only significant hilltop settlement in Dorset, being built about 215 metres above sea level on a greensand hill on the edge of Cranborne Chase.
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Hovis Ltd is a British company that produces flour, yeast and bread. Founded in Stoke-on-Trent, it began mass-production in Macclesfield in 1886.
Gold Hill is a steep cobbled street in the town of Shaftesbury in the English county of Dorset. The view looking down from the top of the street has been described as "one of the most romantic sights in England."
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This is a list of British television related events from 1973.
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Everyone imagines this - voted best ad ever - to be set in the north of England. But it was filmed in the Dorset village of Shaftesbury, and the voice-over is in a non-specific oo-arrr accent - proving the power of a brass band as a signifier of northernness.
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