The Broken Oath

Last updated
The Broken Oath
Advertisement in Billboard (1910)
Directed by Harry Solter
Produced by Carl Laemmle
Starring Florence Lawrence
Production
company
IMP
Release date
  • 1910 (1910)
Running time
18 minutes
CountryUnited States
LanguageEnglish

The Broken Oath is a 1910 silent short film starring Florence Lawrence, directed by Harry Solter, and produced by Carl Laemmle. [1] It was the first film to marquee the name of an actor, Lawrence, [2] to promote a film. [1]

Laemmle arranged elaborate publicity for the film, planting a fake news story in newspapers that Lawrence had been killed in a street-car accident. When this was widely picked up by other publications, he published advertisements saying that the original story was a lie and that she was starring in a new film to be released shortly (although some ads misspelled the film title as The Broken Bath). [1] [3]

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References

  1. 1 2 3 Doyle, Jack. "A Star is Born, 1910s". PopHistory.com. Retrieved 21 September 2018.
  2. "Timeline of Greatest Film Milestones and Turning Points in Film History - The Year 1910". Filmsite. Retrieved 21 September 2018.
  3. Boorstin, Daniel (2012). The Image: A Guide to Pseudo-events in America (50th anniversary ed.). Vintage Books. pp. 155–156.