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Author | Matthew Dixon, Brent Adamson |
---|---|
Country | United States |
Language | English |
Publisher | Portfolio Penguin |
Publication date | November 10, 2011 |
Media type | Print (Hardback), E-book |
Pages | 240 pp. |
ISBN | 978-159-1844-35-8 |
The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin. [1] In the text, the book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer. [2] [3]
This book has been an Amazon best-seller in the Sales and Selling category. [4]
Брент Адамсон, Метью Діксон. Суперпродавці. Як навчитися продавати / пер. Дмитро Кожедуб. — К.: Наш Формат, 2018. — 240 с. — ISBN 978-617-7552-18-4. [5] (in Ukrainian)
The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. Since October 12, 1931, The New York Times Book Review has published the list weekly. In the 21st century, it has evolved into multiple lists, grouped by genre and format, including fiction and nonfiction, hardcover, paperback and electronic.
Amazon.com, Inc., doing business as Amazon, is an American multinational corporation and technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It is considered one of the Big Five American technology companies; the other four are Alphabet, Apple, Meta, and Microsoft.
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