The General (insurance)

Last updated
The General Insurance
Company type Subsidiary
Industry Insurance
Founded1963;62 years ago (1963)
Headquarters Nashville, Tennessee, United States
Area served
United States
Key people
Tiku Raval
Products Non-Standard Auto insurance
Number of employees
1,300
Parent Sentry Insurance
Website thegeneral.com

The General Insurance is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand remained as a separate brand. [1] In 2024 Sentry Insurance announced that it would acquire The General from American Family Insurance for $1.7 Billion, and the acquisition finalized on January 1, 2025. [2]

Contents

The General specializes in insuring drivers who are considered "high risk" whose car insurance premiums are typically more expensive. [3] Tiku Raval is the current president of The General. [4]

History

The General began selling insurance in 1963, under the company name Permanent General Agency. [5] Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General." [6]

Since 2016, retired professional basketball player Shaquille O'Neal has endorsed and appeared in numerous commercials for the company. [7]

Operating territory

The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana. The General offers coverage in 47 states excluding Alaska, Hawaii, and Michigan.

Awards

AwardCampaignCategoryResultsYear
ClioThe General Sound StudioMusic3- Bronze

1- Shortlist

2025
EffiesThe General Sound StudioDigital - Services - Influencer MarketingSilver Winner2024
InsuranceFinalist2024
The Break CampaignInsuranceFinalist2024
WARCThe General Sound StudioPartnerships/SponsorshipsFinalist2024
Shorty AwardsThe General Sound StudioMusic & DanceWinner

(Highest Award Level)

2024
InsuranceGold Mention

(Second Award Level)

2024
The TellysThe General Sound StudioSocial Series - Products/ServicesGold Winner2024
Social Series – AutomotiveSilver Winner2024
The Break, presented by The GeneralSports - Branded ContentSilver Winner2024
CliosThe General Sound StudioSocial Media: User Generated Content - Product/ServiceShort Listed2024
Chicago Advertising

Federation

The General Sound StudioCross Platform: Online/InteractiveSilver Winner2024
One ShowThe General Sound StudioExperiential & Immersive: Brand InstallationsMerti Award2024
Radio & Audio First: Brand PartnershipsMerti Award2024
District 6 Advertising FederationThe General Sound StudioCross Platform > Online/

Interactive Campaign > 047 - Online/Interactive Campaign

Gold Winner2024
Cannes LionsThe General Sound StudioAudio & Radio

Social Behaviour & Cultural Insight

Silver2024
Audio & Radio

Consumer Services/ B2B

Bronze2024
Sabre AwardsThe Break, presented by

The General

Best Use of YouTubeWinner
Content Creation for Media Sites (Earned)Winner
Fortune Best WorkplacesRankYear
For Women (Large)#60

#91

2021

2022

For Millennials (Large)#892021
In Financial Services & Insurance#32

#34

2021

2022

Best Place to Work
General Certification2018-2024

In 2012, The General and Ken Roberts Productions received three Telly Awards for television commercials in the Animation category. A Silver Award was won for the "Baseball" commercial, and Bronze Awards were won for "Football" and "Snowboard". [8] In 2019, The General was certified a "Great Place to Work". [9]

References

  1. ↑ "American Family Insurance | Newsroom".
  2. ↑ "Insurance Business | Insurance News".
  3. ↑ "The General Car Insurance | comparenow.com".
  4. ↑ "Tiku Raval | LinkedIn".
  5. ↑ "About The General Car Insurance: Our History | The General". www.thegeneral.com.
  6. ↑ Darlene, Janell (Mar 5, 2021). "The General Insurance Re-Brand".
  7. ↑ Rovell, Darren (May 18, 2016). "Shaq to endorse company that insured college car" . Retrieved July 22, 2016.
  8. ↑ "Winners". Telly Awards.
  9. ↑ "The General". Great Place To Work®.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.