American Family Insurance

Last updated

American Family Insurance
Company type Mutual
Industry Insurance and finance
Founded1927;97 years ago (1927)
Headquarters Madison, Wisconsin, U.S.
Key people
Bill Westrate (Chairman, CEO) [1]
Products Insurance (Auto, home, life, health, commercial)
RevenueIncrease2.svg$12.2 billion USD (2019) [2] [3]
Increase2.svg$455 million USD (2019) [3]
Total assets Increase2.svg$31.1 billion USD (2019) [3]
Number of employees
13,500 [4]  (2022)
Website www.amfam.com

American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. It is a Fortune 500 company and its revenues were over $9.5 billion in 2017. [3] [4]

Contents

History

American Family Insurance was founded on October 3, 1927, [5] when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company (not to be confused with the Farmers Insurance Group) in Madison, Wisconsin. At the time, the company's product was auto insurance and its target market was farmers. Wittwer's ideologies believed that farmers presented lower risks than city drivers because they drove less often and not at all in the winter. [ citation needed ]

Over the course of a few years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base. [6] In March, 1995, American Family settled a redlining lawsuit, resulting in a $14.5 million payout to victims. [7] The settlement was negotiated by the US Department of Justice and marked the first use of the federal Fair Housing Act of 1968 to counter discrimination in insurance; at the time it was the most costly insurance-company settlement ever for discrimination charges. [8] In 2017, AmFam launched an ongoing campaigned called DreamFearlessly. AmFam's company ambassador's use this as a hashtag on social media to help promote this campaign. The campaign encouraged consumers to express how they "dream fearlessly" for initiatives e.g. social justice, getting women into tech, Economic Empowerment. Kathy Ireland and her team were brought on early to help as with ambassador work. [9] Blake Van Leer a close supporter of the Society of Women Engineers helped manage this campaign from its launch. [10] [11] [12]

Subsidiaries

Companies of the American Family Insurance Group include:

Products

American Family insurance products include term, universal, and whole life insurance; personal and business auto insurance; personal umbrella insurance; home insurance; motorcycle, boat, motor home, snowmobile, and car insurance; business liability key policy and business policy package insurance; farm and ranch liability insurance; and travel, trip cancellation, and global medical insurance. [19]

The company also offers a reward system for their insureds titled "Dreamkeep Rewards", which provides small to large rewards for completing various online tasks. [20]

Operating territory

The American Family Insurance Group is based in Madison, Wisconsin, and as of 2011 has four regional corporate headquarters in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio.

Significant milestones

Below is a list of milestones in the corporate history of American Family Mutual Insurance.

Awards

In 2010, National Safety Council selected American Family Insurance as a recipient of its Teen Driving Safety Leadership Award. Through its “Teen Safe Driver Program,” the company has provided, a video feedback program (using the DriveCam system) in which parents can watch the driving actions of their teens. The program was validated by scientists at the University of Iowa to produce a 70% reduction in risky driving behavior. [25] In 2015, American Family was recognized as the most LGBT-friendly insurance company by Out Magazine because of its discounts targeted at same-sex couples. [6]

Ambassadors

American Family Insurance has an ambassador program with the stated mission to "inspire, protect and restore dreams". [26] Notable ambassadors include:

Charitable contributions

American Family Children’s Hospital

On March 4, 2003, American Family Insurance announced a $10 million gift launching the campaign to create the American Family Children's Hospital [37] at the University of Wisconsin Hospital and Clinics. From the initial gift, the amount grew by several millions more through employee, agent, and additional corporate donations. The hospital opened for business in September 2007. [38] [39] [40]

United Way

In 2007, and again in 2008, employees donated close to $1 million to United Way. [41] [42]

COVID-19 pandemic support

In April 2020, the company estimates the refunds to reflect $225 million in liquidity, contributing to the $200 million gain on personal insurance holders' premiums. American Family Insurance provides an additional COVID-19 pandemic mitigation premium of 10% on car policies. [43]

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Connect is an insurance company located in De Pere, Wisconsin. Connect provides auto, home, condo, renters, umbrella and specialty products. Insurance is underwritten by American Family Connect Property and Casualty Insurance Company and American Family Connect Insurance Company, each a wholly owned subsidiary of American Family Insurance Mutual Holding Company. They also partner with various specialty insurance providers to offer coverage for items such as watercraft, ATVs, recreational vehicles and motorcycles. Connect is an affinity marketer, relying almost entirely on strategic partnerships to reach customers. Partners include Costco Wholesale, and Ameriprise Financial. In 2018, Ameriprise Auto & Home Insurance generated more than $1.1 billion in annual written premium.

References

  1. ↑ Not to be confused with AFLAC, American Family Life Assurance company
  1. ↑ "New CEO named for American Family". Archived from the original on December 18, 2014.
  2. ↑ "American Family Insurance: 2018 annual report" . Retrieved March 21, 2019.
  3. 1 2 3 4 "Annual Report". www.amfam.com.
  4. 1 2 "American Family Insurance Fast Facts". American Family Insurance.
  5. ↑ "About Us | American Family Insurance". www.amfam.com.
  6. 1 2 3 4 5 6 Dare to Dream: The Remarkable Story of American Family Insurance. American Family Insurance. 2017. ISBN   9780692852460 . Retrieved March 13, 2020.
  7. ↑ "JUSTICE DEPARTMENT OBTAINS $16 MILLION SETTLEMENT AGAINST AMERICAN FAMILY MUTUAL INSURANCE".
  8. ↑ "Insurer to Settle Milwaukee Bias Lawsuit". New York Times. March 31, 1995. Retrieved November 3, 2022.
  9. ↑ "American Family Insurance: Insure Carefully, Dream Fearlessly - the Shorty Awards".
  10. ↑ "The Bonham Daily Favorite (Bonham, Tex.), ed. 1 Sunday, September 16, 1962". September 16, 1962.
  11. ↑ Girls Coming to Tech. MIT Press. January 14, 2014. ISBN   9780262320276 . Retrieved January 14, 2014.{{cite book}}: |website= ignored (help)
  12. ↑ "Blake van Leer to Speak at the Miami eCommerce Summit | MarTech Cube". June 27, 2022.
  13. ↑ "American Family Insurance Quotes for Auto, Home, Life and More". www.amfam.com.
  14. 1 2 3 "American Family Insurance Acquires Data Analytics Firm; Also Home Tech Firm". Insurance Journal. December 15, 2017. Retrieved March 21, 2019.
  15. 1 2 3 "American Family Insurance acquires software firm Networked Insights". Milwaukee Journal Sentinel. Retrieved March 21, 2019.
  16. ↑ "Member Companies - Homsite Insurance". go.homesite.com. Retrieved March 21, 2019.
  17. ↑ "Moonrise - Our Story". Moonrise. Archived from the original on July 8, 2019. Retrieved July 8, 2019.
  18. ↑ Lombaerde, Geert De (September 25, 2012). "Permanent General being bought for $239M". Nashville Post. Retrieved April 13, 2023.
  19. ↑ "Types of American Family Health Insurance Plans". Withdrawal. Archived from the original on January 20, 2021. Retrieved June 22, 2021.
  20. ↑ "DreamKeep Rewards". DreamKeep Rewards. Archived from the original on September 3, 2018. Retrieved June 5, 2018.
  21. ↑ "American Family Insurance to be Atlanta United's first jersey sponsor". July 12, 2016. Retrieved March 7, 2017.
  22. ↑ "Vote approves American Family Insurance merger with Florida insurer on Oct. 31". Wisconsin State Journal. October 26, 2018. Retrieved March 13, 2020.
  23. ↑ Gores, Paul. "American Family completes acquisition of Ameriprise Auto & Home". Journal Sentinel. Retrieved April 13, 2023.
  24. ↑ admin (August 6, 2020). "American Family Renames Ameriprise Insurance as Connect". Insurance Journal. Retrieved April 13, 2023.
  25. ↑ "Teen Driving Safety Leadership Award". National Safety Council . Retrieved August 6, 2011.
  26. ↑ "Meet Our Brand Ambassadors". amfam-prod-kryssdtk9-american-family-insurance.vercel.app. Retrieved November 10, 2023.
  27. ↑ "Kathy Ireland — American Family Insurance Brand Ambassador".
  28. 1 2 3 "Yelich joins American Family as brand ambassador". NBC15.COM. Archived from the original on April 17, 2020. Retrieved August 19, 2016.
  29. ↑ "Derek Jeter — American Family Insurance Brand Ambassador".
  30. ↑ "Christian Yelich was named a brand sponsor for American Family Insurance". Milwaukee Business Journal. Retrieved March 13, 2020.
  31. ↑ "Christian Yelich — American Family Insurance Brand Ambassador".
  32. ↑ "The Scott Brothers — American Family Insurance Brand Ambassadors".
  33. ↑ "Steve Stricker — Brand Ambassador".
  34. 1 2 "Ambassadors we believe in". AmFam.Com. Retrieved March 13, 2020.
  35. ↑ "American Family Insurance Brand Ambassadors Kevin Durant And J.J. Watt Star In New Ads Promoting The Company's "Insure Carefully, Dream Fearlessly" Promise" (Press release). Cisson PR Newswire. Retrieved March 13, 2020.
  36. ↑ "American Family Insurance Signs Singer-Songwriter Legend as Brand Ambassador". Insurance Journal. August 19, 2016. Retrieved March 13, 2020.
  37. ↑ "American Family Children's Hospital and Pediatric Services, UW Health, University of Wisconsin Hospital, Madison". Archived from the original on September 6, 2007.
  38. ↑ "Wisconsin State Journal". Archived from the original on November 18, 2007. Retrieved September 20, 2007.
  39. ↑ "American Family Children's Hospital". University of Wisconsin Foundation. February 20, 2011.
  40. ↑ "American Family Children's Hospital, UW Health, University of Wisconsin Hospital, Madison". Archived from the original on September 6, 2007. Retrieved September 20, 2007.
  41. ↑ "United Way of Delaware County". Archived from the original on November 18, 2007. Retrieved September 19, 2007.
  42. ↑ "Home". Archived from the original on November 18, 2007. Retrieved September 20, 2007.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  43. ↑ "American Family Insurance giving 10% credits on auto policies in additional COVID-19 pandemic relief". Wisconsin State Journal. May 23, 2020. Archived from the original on May 27, 2020. Retrieved June 16, 2020.
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