The General Assembly (directors)

Last updated
The General Assembly
OccupationCommercial / Music Video Director
Years active2007 - 2014

The General Assembly were a music video and commercial directing duo based in Los Angeles, CA. They directed music videos for such artists as A.C. Newman, Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band) and Radar Bros. They also directed commercials for Jameson Irish Whiskey, O2 (UK), George Dickel, BT Group, Jeremiah Weed, Blinkbox, Diageo and BBC Radio 1.

Grum British musician

Graeme Shepherd, better known by his stage name Grum, is a Scottish electronic musician and producer.

The Wombats band

The Wombats are an English rock band formed in Liverpool in 2003. The band is composed of lead vocalist and guitarist Matthew Murphy, drummer Dan Haggis and bassist Tord Øverland Knudsen and has been since its inception. The band is signed to 14th Floor Records in the United Kingdom and Bright Antenna in the United States. The Wombats' albums have sold over 1 million copies worldwide.

Totally Enormous Extinct Dinosaurs musician

Orlando Tobias Edward Higginbottom, better known by his stage name Totally Enormous Extinct Dinosaurs, is a British electronic music producer, DJ and singer based in the United States.

Contents

In June 2010, their video for Jason Lytle's "I Am Lost (And The Moment Cannot Last)" was featured in the Los Angeles Film Festival. In June 2011, TGA was included in the prestigious Saatchi & Saatchi New Directors Showcase at the Cannes Lions International Festival of Creativity. [1] Also in 2011, they won the Audience Award at the Los Angeles Film Festival for their music video of Grum's "Can't Shake This Feeling." [2]

<i>Yours Truly, the Commuter</i> album by Jason Lytle

Yours Truly, the Commuter is the debut solo studio album by American indie rock musician Jason Lytle. It was released on May 19 2009 by record label ANTI-.

Saatchi & Saatchi is a global communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.

The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.

TGA fully disbanded as of 2014 with Adam Littke and Adam Willis now directing independently.

Music videos

YearArtistSong Title
2008 Debate Team (band) "My Expertise"
Radar Bros. "Brother Rabbit"
2009 Jason Lytle "I Am Lost (And The Moment Cannot Last)"
Fruit Bats (band) "The Ruminant Band"
2010 Grum "Can't Shake This Feeling"
Everest "Let Go"
Grum"Through The Night"
The Wombats "Tokyo (Vampires & Wolves)"
The Wombats"Techno Fan" (Unreleased)
2011 Totally Enormous Extinct Dinosaurs "Trouble"
Totally Enormous Extinct Dinosaurs "Tapes & Money" (Unreleased)
Fruit Bats (band)"You're Too Weird"
2012 Everest "Ownerless"
A.C. Newman "I'm Not Talking"
2014 Eric D. Johnson (As EDJ)"A West County Girl"

Commercials

YearClientTitle
2011 O2 (UK) "DJ Coyle"
O2 (UK)"Peter & Sheila"
She & Him "A Very She & Him Christmas"
2012 Jeremiah Weed "Alligator"
Diesel (brand) "The Magic Of Christmas"
2013 Blinkbox "Stay Safe, Stay In"
BBC Radio 1 "Big Weekend"
Somersby Cider "Unboxing" (Unreleased)
George Dickel "George Dickel Presents" (Unreleased)
Plusnet "Juiced"
2014 Jameson Irish Whiskey "Jimmy's Story"
2015 She & Him "Guide To Standards"

Sources

  1. Creativity-Online "Saatchi & Saatchi's 21st Annual New Directors Showcase", Creativity-Online , June 23, 2011, accessed July 20, 2011.
  2. LA Film Fest "2011 Festival Winners", LA Film Fest, June 27, 2011, accessed July 20, 2011.

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