A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Limited, company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso, Argos and British Airways. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Participating companies cover sectors including travel, retail, finance and newspapers.
Wm Morrison Supermarkets Limited, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland, and one in Gibraltar. The company is headquartered in Bradford, England.
J Sainsbury plc, trading as Sainsbury's, is a British supermarket and the second-largest chain of supermarkets in the United Kingdom.
The Co-operative Group Limited, trading as Co-op and formerly known as the Co-operative Wholesale Society, is a British consumer co-operative with a group of retail businesses, including grocery retail and wholesale, legal services, funerals and insurance, and social enterprise.
Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands, certain Wesfarmers brands, and some third-party partners like HCF Insurance, Coles Express and Optus. Points can then be redeemed for money off purchases at Coles Supermarkets, Coles Express, Liquorland, Kmart, Officeworks, Target and mycar, as well as holidays and household goods.
Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, Bahrain, Qatar, and the United Arab Emirates. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.
myWorld International AG is an Austria-based company specializing in a shopping reward and loyalty program. Its core service, the myWorld Benefit Program, connects consumers, retailers, and service providers, offering incentives and benefits.
Online shopping rewards are a type of loyalty program to e-commerce shoppers.
Hudson's Bay Rewards is a loyalty program where customers earn points for purchases at Hudson's Bay stores and thebay.com in Canada.
Tesco Clubcard is the loyalty card of British supermarket chain Tesco. It was introduced to Tesco customers in 1995, where it has since gained over 20 million users as of 2021. The card works on a point-based system, where holders receive points based on money spent. The amount of points earned depends on what type of item is bought, and from where.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Flybuys, formerly Fly Buys, is New Zealand's largest customer loyalty scheme. It is administered by Loyalty New Zealand, which is owned equally by Bank of New Zealand, Foodstuffs, IAG New Zealand and Z Energy.
An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers. Scientific literature also refers to this concept as pay for performance.
The carboNZero programme and CEMARS programme are the world’s first internationally accredited greenhouse gas (GHG) certification schemes under ISO 14065. They provide tools for organisations, products, services and events to measure and reduce their greenhouse gas emissions, and optionally offset it. The programmes are owned and operated by Toitū Envirocare - Enviro-Mark Solutions Limited, a wholly owned subsidiary of Landcare Research.
Webloyalty is an online marketing company, part of Affinion Group, that runs reward programmes 'Shopper Discounts & Rewards' and 'Complete Savings'. These programmes require a monthly subscription in return for access to discounts similar to those on a cashback website. Previously, Webloyalty's marketing practices have attracted significant controversy and substantial lawsuits.
The Bristol pound (£B) was a form of local, complementary, and/or community currency launched in Bristol, UK on 19 September 2012. Its objective was to encourage people to spend their money with local, independent businesses in Bristol, and for those businesses to in turn localise their own supply chains. At the point of the close of the digital scheme in August 2020, it was the largest alternative in the UK to official sterling currency, and was backed by sterling.
UNICARD is a loyalty card scheme run by Universal Card Corporation. It is the most popular loyalty card in Georgia. First UNICARD was issued in 2010; Collection of loyalty points was available in more than 100 partner companies combining more than 500 leading trading points. Since 2016 more than 250 companies joined UNICARD network. Partner companies participating in UNICARD loyalty card program reward their customers every time card holders make a purchase.
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels over others when selecting a hotel by offering discounts or privileges, such as upgrades.
Prodege, LLC is an American online marketing, consumer polling, and market research company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, InboxDollars, CouponCause, Tada, Ysense, Upromise, and Pollfish.
