A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential.
In business and engineering, product development or new product development covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
James C. Collins is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.
Maynard G. Webb Jr. is an American business person and is the author of the New York Times bestseller Rebooting Work: Transform How You Work in the Age of Entrepreneurship, and the national bestseller Dear Founder: Letters of Advice for Anyone who Leads, Manages, or Wants to Start a Business. A long-time technology executive and angel investor, Webb is a board member of Salesforce, Visa, and former chairman of the board of directors at Yahoo!. Webb founded Webb Investment Network in 2010 and is the former CEO of LiveOps and former COO of eBay.
Steve Blank is an American entrepreneur, educator, author and speaker based in Pescadero, California.
A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development.
Lean enterprise is a practice focused on value creation for the end customer with minimal waste and processes. The term has historically been associated with lean manufacturing and Six Sigma due to lean principles being popularized by Toyota in the automobile manufacturing industry and subsequently the electronics and internet software industries.
Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
Steve Guengerich is an entrepreneur, educator, and author of several books and numerous articles on information technology.
Alphabet Energy was a startup company founded in 2009 at the University of California, Berkeley by thermoelectrics expert Matthew L. Scullin and Peidong Yang. The company uses nanotechnology and materials science applications to create thermoelectric generators that are more cost effective than previous bismuth telluride-based devices. The company is based in Hayward, California. It started with a license to use silicon nanowire developed at Lawrence Berkeley National Laboratory. They moved from UC Berkeley to offices in San Francisco in 2011, and later to Hayward.
Patrick Vlaskovits is a New York Times bestselling author and entrepreneur.
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup.
Derek Lidow is a professor of practice at Princeton University, author, speaker, entrepreneur, former CEO and founder of iSuppli, and former CEO of International Rectifier. Lidow is author of three books: Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises, What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies, and THE ENTREPRENEURS: The Relentless Quest for Value. He is also a media commentator; Lidow's coverage to date includes The New York Times, Wall Street Journal, BusinessWeek, Forbes, Bloomberg, The Economist, Nikkei, Reuters, and Taipei Times as well as many top bloggers.
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs.
Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup.
CIIE.CO is an Indian startup accelerator and incubator that supports early-stage startups located at IIM Ahmedabad in Ahmedabad, India. It was founded in 2002 to promote innovation and entrepreneurship in India. It is a Center of excellence set up at Indian Institute of Management Ahmedabad with support from the Government of India's Department of Science and Technology and the Government of Gujarat.
The Market Opportunity Navigator (MON) is a methodology in strategic management that aims to help innovators and entrepreneurs identify and select the most valuable market opportunity to pursue current and future resources and capabilities. It was added as the fourth tool in the lean startup toolset and can be used with the Business Model Canvas developed by Alexander Osterwalder and Yves Pigneur and the Minimum Viable Product.
Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game is a 2018 finance book by Walker Deibel. The book serves as a guide for prospective business buyers, emphasizing the advantages of acquiring existing businesses over starting one from scratch.
