Author | Vance Packard |
---|---|
Country | United States |
Subject | Privacy |
Publisher | David McKay Publications |
Publication date | 1964 |
Pages | 369 |
The Naked Society is a 1964 book on privacy by Vance Packard. The book argues that changes in technology are encroaching on privacy and could eventually create a society with radically different privacy standards.
Packard criticized advertisers' unfettered use of private information to create marketing schemes. He compared a recent Great Society initiative by then-president Lyndon B. Johnson, the National Data Bank, to the use of information by advertisers and argued for increased data privacy measures to ensure that information did not find its way into the wrong hands. The essay led Congress to create the Special Subcommittee on the Invasion of Privacy and inspired privacy advocates such Neil Gallagher and Sam Ervin to fight Johnson's flagrant disregard for consumer privacy. Ervin criticized Johnson's invasive domestic agenda and saw the unfiltered database of consumers' information as a sign of presidential abuse of power. Ervin warned that “the computer never forgets”. [1]
It was the first book to raise the question of how technological change is making observation of individuals lives, tastes, opinions and actions easier to observe and monitor. It argues that privacy is worth defending. [2]
The technologies of concern at the time of publication were such things as hidden microphones, concealed cameras, and the polygraph lie detector. [3]
One reviewer summarized the book by saying that it "is concerned with all the peeping tomfoolery which is going on today and the various ways in which we are exposed and thereby victimized." [4]
Privacy is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively.
The Great Society was a set of domestic programs in the United States launched by President Lyndon B. Johnson in 1964 and 1965. The term was first referenced during a 1964 speech by Johnson at Ohio University, then later formally presented at the University of Michigan, and came to represent his domestic agenda. The main goal was the total elimination of poverty and racial injustice.
Vance Oakley Packard was an American journalist and social critic. He was the author of several books, including The Hidden Persuaders and The Naked Society. He was a critic of consumerism.
Radical transparency is a phrase used across fields of governance, politics, software design and business to describe actions and approaches that radically increase the openness of organizational process and data. Its usage was originally understood as an approach or act that uses abundant networked information to access previously confidential organizational process or outcome data.
The right to privacy is an element of various legal traditions that intends to restrain governmental and private actions that threaten the privacy of individuals. Over 150 national constitutions mention the right to privacy. On 10 December 1948, the United Nations General Assembly adopted the Universal Declaration of Human Rights (UDHR), originally written to guarantee individual rights of everyone everywhere; while right to privacy does not appear in the document, many interpret this through Article 12, which states: "No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks."
Center for Democracy & Technology (CDT) is a Washington, D.C.–based 501(c)(3) nonprofit organisation that advocates for digital rights and freedom of expression. CDT seeks to promote legislation that enables individuals to use the internet for purposes of well-intent, while at the same time reducing its potential for harm. It advocates for transparency, accountability, and limiting the collection of personal information.
Internet privacy involves the right or mandate of personal privacy concerning the storage, re-purposing, provision to third parties, and display of information pertaining to oneself via the Internet. Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large-scale computer sharing and especially relate to mass surveillance enabled by the emergence of computer technologies.
Privacy laws of the United States deal with several different legal concepts. One is the invasion of privacy, a tort based in common law allowing an aggrieved party to bring a lawsuit against an individual who unlawfully intrudes into their private affairs, discloses their private information, publicizes them in a false light, or appropriates their name for personal gain.
A privacy policy is a statement or legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data. Personal information can be anything that can be used to identify an individual, not limited to the person's name, address, date of birth, marital status, contact information, ID issue, and expiry date, financial records, credit information, medical history, where one travels, and intentions to acquire goods and services. In the case of a business, it is often a statement that declares a party's policy on how it collects, stores, and releases personal information it collects. It informs the client what specific information is collected, and whether it is kept confidential, shared with partners, or sold to other firms or enterprises. Privacy policies typically represent a broader, more generalized treatment, as opposed to data use statements, which tend to be more detailed and specific.
Privacy-invasive software is software that violates the user's privacy, ranging from legitimate software to malware.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.
The United States Federal Trade Commission (FTC) has been involved in oversight of the behavioral targeting techniques used by online advertisers since the mid-1990s. These techniques, initially called "online profiling", are now referred to as "behavioral targeting"; they are used to target online behavioral advertising (OBA) to consumers based on preferences inferred from their online behavior. During the period from the mid-1990s to the present, the FTC held a series of workshops, published a number of reports, and gave numerous recommendations regarding both industry self-regulation and Federal regulation of OBA. In late 2010, the FTC proposed a legislative framework for U.S. consumer data privacy including a proposal for a "Do Not Track" mechanism. In 2011, a number of bills were introduced into the United States Congress that would regulate OBA.
David C. Vladeck is the former director of the Bureau of Consumer Protection of the Federal Trade Commission, an independent agency of the United States government. He was appointed by the chairman of the FTC, Jon Leibowitz, on April 14, 2009, shortly after Leibowitz became chairman.
Digital privacy is often used in contexts that promote advocacy on behalf of individual and consumer privacy rights in e-services and is typically used in opposition to the business practices of many e-marketers, businesses, and companies to collect and use such information and data. Digital privacy can be defined under three sub-related categories: information privacy, communication privacy, and individual privacy.
Privacy by design is an approach to systems engineering initially developed by Ann Cavoukian and formalized in a joint report on privacy-enhancing technologies by a joint team of the Information and Privacy Commissioner of Ontario (Canada), the Dutch Data Protection Authority, and the Netherlands Organisation for Applied Scientific Research in 1995. The privacy by design framework was published in 2009 and adopted by the International Assembly of Privacy Commissioners and Data Protection Authorities in 2010. Privacy by design calls for privacy to be taken into account throughout the whole engineering process. The concept is an example of value sensitive design, i.e., taking human values into account in a well-defined manner throughout the process.
Samuel James Ervin Jr. was an American politician. A Democrat, he served as a U.S. Senator from North Carolina from 1954 to 1974. A native of Morganton, he liked to call himself a "country lawyer", and often told humorous stories in his Southern drawl. During his Senate career, Ervin was a staunch defender of the Jim Crow laws and racial segregation, as the South's constitutional expert during the congressional debates on civil rights. Unexpectedly, he became a liberal hero for his support of civil liberties. He is remembered for his work in the investigation committees that brought down Senator Joseph McCarthy in 1954 and especially for his investigation of the Watergate scandal in 1972 that led to the resignation of Richard Nixon.
Chris Jay Hoofnagle is an American professor at the University of California, Berkeley who teaches information privacy law, computer crime law, regulation of online privacy, internet law, and seminars on new technology. Hoofnagle has contributed to the privacy literature by writing privacy law legal reviews and conducting research on the privacy preferences of Americans. Notably, his research demonstrates that most Americans prefer not to be targeted online for advertising and despite claims to the contrary, young people care about privacy and take actions to protect it. Hoofnagle has written scholarly articles regarding identity theft, consumer privacy, U.S. and European privacy laws, and privacy policy suggestions.
The Waste Makers is a 1960 book on consumerism by Vance Packard. It was bestselling when it was released. The book argues that people in the United States consume a lot more than they should and are harmed by their consumption.
Cross-device tracking refers to technology that enables the tracking of users across multiple devices such as smartphones, television sets, smart TVs, and personal computers.
In a 1964 book called The Naked Society, Vance Packard criticized advertisers' unfettered use of private information to create marketing schemes. He compared a recent Great Society initiative by then-president Lyndon B. Johnson, the National Data Bank, to the use of information by advertisers and argued for increased data privacy measures to ensure that information did not find its way into the wrong hands. The essay led Congress to create the Special Subcommittee on the Invasion of Privacy and inspired privacy advocates such Neil Gallagher and Sam Ervin. These individuals fought Johnson's disregard for consumer privacy.