This article contains content that is written like an advertisement .(July 2022) |
Company type | Private |
---|---|
Genre | Retail |
Founded | 1996 |
Founders | Thomas Lundgren |
Headquarters | |
Area served | Middle East |
Key people | Thomas Lundgren (CEO) |
Products | Furniture Accessories Homeware Tableware Music |
Services | Home Styling Free Delivery and Assembly Interior Designer Programme |
Number of employees | 500 |
Website | www |
The One Total Home Experience, stylised as THE One, is a furniture retail company founded by Swedish entrepreneur and philanthropist Thomas Lundgren.
The One store opened in Abu Dhabi, United Arab Emirates, in 1996. In an interview with Arabian Business magazine, Lundgren says he was inspired by a dream he had in 1993, in which an angel came to him with a mission to save the world from IKEA. [1]
In 2006, The One celebrated its 10th anniversary by being the sole sponsor of Robbie Williams' Dubai concert, while also decorating Robbie's backstage rooms at the Nad Al Sheba venue. [2] [3]
In April 2007, The One was named one of the GCC's 50 Most Admired Companies by Arabian Business magazine. [4]
In 2024, The One launched a new concept store in Dubai Hills Mall focused on the company's home furniture collections. [5]
According to CEO, Thomas Lundgren, The One's creative concept is to be magical and meaningful and "mass market, but to be prestigious with affordable prices". [6] Lundgren claims to sell feelings rather than commodities and calls The One stores "theatres", where seasonal home fashion shows are staged. [7] [8] Each "theatre" set up by a team of decorators. The larger stores are furniture-driven with accessories complementing it and the smaller stores, or "Boutique Theatres", are accessory-driven with furniture incorporated to enhance the accessories. [9]
Many stores include in-store restaurants. [10]
Inter IKEA Systems B.V., trading as IKEA, is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad and currently legally headquartered in the Netherlands, IKEA has been the world's largest furniture retailer since 2008. The brand used by the group is derived from an acronym that consists of the founder's initials, and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd.
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