The Right Stuff (dating app)

Last updated

The Right Stuff: Dating Right
Original author(s) John McEntee
Developer(s) Right Stuff App, Inc
Initial release30 September 2022 [1]
Operating system iOS
Website www.daterightstuff.com

The Right Stuff is a dating app for American conservatives. It was founded by John McEntee, Daniel Huff and Isaac Stalzer [2] [3] and is funded by tech billionaire Peter Thiel. [4] [5]

Contents

History

The Right Stuff was founded by former Trump White House aides John McEntee and Daniel Huff, [6] [7] and Trump Administration appointee Isaac Stalzer. [8] In 2021, McEntee met with Peter Thiel to pitch him on The Right Stuff.[ citation needed ] Thiel agreed to fund The Right Stuff[ citation needed ] and subsequently made a seed round investment of $1.5 million. [4] [9] The New York Times reported in February 2022 that Thiel was funding the app as part of a larger effort to also finance "hard-right" political candidates with Trumpian views. [10] [4]

The company is based in Brea, California.[ citation needed ] The Right Stuff is part of a larger trend among conservatives to create alternatives to a media culture they see as dominated by the political left.[ citation needed ]

The app was launched on September 30, 2022. [1] The Daily Beast reported that it generated 6,000 and 7,000 downloads in its first two days on the Apple App Store, before falling to 1,000 per day between October 8 and 10. [1] [11]

Marketing

The Right Stuff's marketing is targeted towards young conservatives primarily living in large, progressive cities.[ citation needed ] Its tagline is "A dating app for the right wing" and "Profiles without Pronouns." [12] A promotional video featuring Ryann McEnany, the sister of former White House press secretary Kayleigh McEnany, was released in August 2022. [13] [14]

The Right Stuff's TikTok account @DateRightStuff has become a phenomenon in its own right, garnering millions of likes and several hundred thousand followers. The account features the app's founder performing skits that poke fun at liberals. Other skits show McEntee lamenting over his ongoing struggle to find a romantic partner.

Reception

The app received mainly negative reviews from users, [1] [15] [16] with a 3.9 star rating in the Apple App Store as of October 4. [15] Criticism was directed at the app's invite-only model, [1] [15] [16] a lack of female users [16] and the company's slowness in approving new user profiles, [1] as well as a prompt reading "January 6 was..."; some users said that the FBI contacted them after they answered the prompt. [15] [16] [17] A spokesperson for The Right Stuff told The Independent that it had determined the reports of FBI contact were false, and attributed them to "people trolling". [15]

See also

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References

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