The She Spot

Last updated • 1 min readFrom Wikipedia, The Free Encyclopedia
The She Spot
Shespot cover.jpg
Author Lisa Witter and Lisa Chen
CountryUnited States
LanguageEnglish
Genre Non-fiction
PublisherBerrett-Koehler Publishers
Publication date
June 1, 2008
Media typePrint (Hardback)
Pages288
ISBN 978-1-57675-472-6
OCLC 213222933
658.8/34082 22
LC Class HF5415.332.W66 W577 2008

The She Spot: Why Women are the Market for Changing the World And How to Reach Them is a 2008 non-fiction book by Lisa Witter and Lisa Chen. [1]

Contents

Synopsis

The She Spot looks at the impact of women on social change, and focuses on the influence women have had on the world, as well as on volunteering. The book incorporates several case studies, polls, and the potential for women to be underrepresented in these polls and studies. It also covers the potential misrepresentation in marketing towards women. [2]

Critical reception

Critical reception for The She Spot has been positive, with Publishers Weekly calling it a "thoughtful, helpful guide to nonprofit marketers". [3] AdAge's Matt Kinsey wrote that the book was "good fodder for discussion" but that he was unsure that Witter and Chen's "formula alone can commandeer a loyal female audience". [4] A review in ForeWord magazine [5] [6] by Mary Spiro [7] said that, "If one agrees with the premise that marketing has been male-centered or that the strategies they present are uniquely suited to impact women then this text offers plenty of practical advice for those courting female clientele" and that the end of chapter summaries offer "quick inspiration". [8]

Related Research Articles

Kate Bush English singer-songwriter

Catherine Bush is an English singer, songwriter, musician, dancer and record producer. In 1978, aged 19, she topped the UK Singles Chart for four weeks with her debut single "Wuthering Heights", becoming the first female artist to achieve a UK number one with a self-written song. Bush has since released 25 UK Top 40 singles, including the Top 10 hits "The Man with the Child in His Eyes", "Babooshka", "Running Up That Hill", "Don't Give Up", and "King of the Mountain". All 10 of her studio albums reached the UK Top 10, including the UK number one albums Never for Ever (1980), Hounds of Love (1985), and the compilation The Whole Story (1986). She was the first British solo female artist to top the UK album charts and the first female artist to enter the album chart at number one.

Orgasm is the sudden discharge of accumulated sexual excitement during the sexual response cycle, resulting in rhythmic muscular contractions in the pelvic region characterized by sexual pleasure. Experienced by males and females, orgasms are controlled by the involuntary or autonomic nervous system. They are usually associated with involuntary actions, including muscular spasms in multiple areas of the body, a general euphoric sensation and, frequently, body movements and vocalizations. The period after orgasm is typically a relaxing experience, attributed to the release of the neurohormones oxytocin and prolactin as well as endorphins.

Meg Ryan American actress and producer

Meg Ryan is an American actress and producer. Ryan began her acting career in 1981 in minor roles before joining the cast of the CBS soap opera As the World Turns in 1982. Subsequently, she began to appear in supporting roles in films during the mid 1980s like box office hit Top Gun, achieving recognition in independent films such as Promised Land (1987) before her performance in the Rob Reiner-directed romantic comedy When Harry Met Sally... (1989) brought her widespread attention and her first Golden Globe nomination.

Mary-Kate Olsen American fashion designer and former actress

Mary-Kate Olsen is an American fashion designer, former actress and producer. She began her acting career nine months after her birth, sharing the role of Michelle Tanner with her twin sister Ashley Olsen in the television sitcom Full House (1987–1995). They also starred in numerous films together.

Mary-Kate and Ashley Olsen American actresses

Mary-Kate Olsen and Ashley Fuller Olsen, also known as the Olsen twins as a duo, are American fashion designers and former actresses. The twins made their acting debut as infants playing Michelle Tanner on the television series Full House. At the age of six, Mary-Kate and Ashley began starring together in TV, film, and video projects, which continued to their teenage years. Through their company Dualstar, the Olsens joined the ranks of the wealthiest women in the entertainment industry at a young age.

<i>High Fidelity</i> (film) 2000 film by Stephen Frears

High Fidelity is a 2000 American romantic comedy-drama film directed by Stephen Frears. It stars John Cusack, Iben Hjejle, Jack Black, Todd Louiso, and Lisa Bonet. The film is based on the 1995 British novel of the same name by Nick Hornby, with the setting moved from London to Chicago and the name of the lead character changed.

McKinsey & Company is an American worldwide management consulting firm, founded in 1926 by University of Chicago professor James O. McKinsey, that advises on strategic management to corporations, governments, and other organizations. McKinsey is the oldest and largest of the "Big Three" management consultancies (MBB), the world's three largest strategy consulting firms by revenue. It has consistently been recognized by Vault as the most prestigious consulting firm in the world.

Sasha Alexander American actress (born 1973)

Suzana Drobnjaković, known by her stage name Sasha Alexander, is an American actress. She played Gretchen Witter on Dawson's Creek and has acted in films including Yes Man (2008) and He's Just Not That Into You (2009). Alexander played Caitlin Todd for the first two seasons of NCIS. From July 2010 through September 2016, Alexander starred as Maura Isles in the TNT series Rizzoli & Isles.

Lisa the Skeptic 8th episode of the ninth season of The Simpsons

"Lisa the Skeptic" is the eighth episode of The Simpsons' ninth season. It first aired on the Fox network in the United States on November 23, 1997. On an archaeological dig with her class, Lisa discovers a skeleton that resembles an angel. All of the townspeople believe that the skeleton actually came from an angel, but skeptical Lisa attempts to persuade them that there must be a rational scientific explanation. The episode's writer, David X. Cohen, developed the idea after visiting the American Museum of Natural History, and decided to loosely parallel themes from the Scopes Monkey Trial. The episode also makes allusions to actual hoaxes, such as the Cardiff Giant.

Kate White

Kate White is an American author, magazine editor, and speaker. From 1998 to 2012, she served as the editor-in-chief of Cosmopolitan. She is the author of fourteen novels: eight books in the Bailey Weggins mystery series, including Such a Perfect Wife, and six stand-alone psychological thrillers, including, most recently, Have You Seen Me?. Kate has also written several non-fiction books with business advice for women, including The Gutsy Girl Handbook: Your Manifesto for Success, based on her groundbreaking bestseller Why Good Girls Don’t Get Ahead but Gutsy Girls Do, and I Shouldn't Be Telling You This: How to Ask for the Money, Snag the Promotion, and Create the Career You Deserve. Her books have appeared on the New York Times, Wall Street Journal, and USA Today Best Seller lists. She is also the editor of The Mystery Writers of America Cookbook.

Gallup (company) American analytics and advisory company

Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its business to focus on providing analytics and management consulting to organizations globally. In addition to its analytics, management consulting, and Gallup Poll, the company also offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.

<i>This Is Not the Life I Ordered</i>

This Is Not the Life I Ordered: 50 Ways to Keep Your Head Above Water When Life Keeps Dragging You Down is a collaborative non-fiction inspirational self-help book written by Deborah Collins Stephens, Michealene Cristini Risley, Jackie Speier, and Jan Yanehiro. The book was first published in a hardcover format in 2007, by Conari Press. The first printing of the work was for thirty-five thousand copies, and a second printing is planned.

Lisa Witter is an American entrepreneur, consultant, speaker and author. She is a co-author of The She Spot: Why Women are the Market for Changing the World and How to Reach Them. She has been Chief Strategy Officer and Chief Operating Officer of Fenton Communications, a public interest communications firm. She is currently Executive Chairman of the policy platform Apolitical. Lisa Witter is also the Co-Founder of the Institute for Democratic Future, Emerge, and the Apolitical Academy. She serves on the board of Hoc Rosten, Stonyfield Farms, is an advisor to Care.com as well as Co-Chairs the Global Future Council on Agile Government for the World Economic Forum. She regularly contributes pieces on politics, communications, policy and social change.

Dambisa Moyo Zambian-born economist

Dambisa Felicia Moyo is a Zambian-born global economist and best-selling author, known for her analysis of macroeconomics and global affairs. She serves on the boards of Chevron Corporation, Condé Nast and the 3M Company. Moyo worked for two years at the World Bank and eight years at Goldman Sachs before becoming an author and international public speaker. She has written four New York Times bestselling books: Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa (2009), How the West Was Lost: Fifty Years of Economic Folly – And the Stark Choices that Lie Ahead (2011), Winner Take All: China's Race for Resources and What It Means for the World (2012), and the most recent Edge of Chaos (book): Why Democracy Is Failing to Deliver Economic Growth – and How to Fix It (2018). In May of 2021, she released her first business book How Boards Work: And How They Can Work Better in a Chaotic World. She holds a bachelor's degree in chemistry and an MBA from American University, an MPA from the Harvard Kennedy School, and a DPhil in economics from the University of Oxford.

Diana Farrell American government official

Diana Farrell is a banker and political advisor who is the founding President and Chief Executive Officer of the JPMorgan Chase Institute, a global think tank dedicated to delivering data-rich analyses and expert insights for the public good. Previously, Ms. Farrell was the Global Head of the McKinsey Center for Government (MCG), providing research, proprietary data, and other tools to support government leaders focused on improving performance. In addition, she was a leader of McKinsey’s global Public Sector Practice, and a member of their Partner Review Committee.

Camille Paglia American feminist academic and critic

Camille Anna Paglia is an American feminist academic and social critic. Paglia has been a professor at the University of the Arts in Philadelphia, Pennsylvania, since 1984. She is critical of many aspects of modern culture and is the author of Sexual Personae: Art and Decadence from Nefertiti to Emily Dickinson (1990) and other books. She is also a critic of contemporary American feminism and of post-structuralism, as well as a commentator on multiple aspects of American culture such as its visual art, music, and film history.

<i>Financial Times</i> and McKinsey Business Book of the Year Award

Financial Times and McKinsey Business Book of the Year Award is an annual award given to the best business book of the year as determined by the Financial Times and McKinsey & Company. It aims to find the book that has 'the most compelling and enjoyable insight into modern business issues'. The award was established in 2005 and is worth £30,000. Beginning in 2010, five short-listed authors each receive £10,000, previously it was £5,000.

Lynda Gratton

Lynda Gratton a British organizational theorist, consultant, and Professor of Management Practice at London Business School and the founder of the Hot Spots Movement, known for her work on organisational behaviour.

Ashley Olsen American fashion designer and former actress

Ashley Fuller Olsen is an American fashion designer, businesswoman, author, and former actress and producer. She began her acting career nine months after her birth, sharing the role of Michelle Tanner with her twin sister Mary-Kate Olsen in the television sitcom, Full House (1987–1995). They also starred in numerous films together.

<i>The Strange Case of the Alchemists Daughter</i> 2017 novel by Theodora Goss

The Strange Case of the Alchemist's Daughter is a 2017 novel by Theodora Goss. It is her debut novel, though she is an author of many short works. Strange Case is the first installment of The Extraordinary Adventures of the Athena Club series, and is followed by European Travel for the Monstrous Gentlewoman. The story follows Mary Jekyll, daughter of the literary character Dr. Jekyll, as she meets and connects with the fictional daughters of major literary characters, and works with and faces various famous 19th century literary personae, including Sherlock Holmes and Dr. Watson, Frankenstein's monster, and others to solve the mystery of a series of killings in London, as well as the mystery of her own family story. Drawing on classic gothic and horror creations of the 19th century, such as The Strange Case of Dr. Jekyll & Mr. Hyde, Frankenstein, Rappaccini's Daughter, The Island of Doctor Moreau, Dracula and the Sherlock Holmes stories, Goss reimagines the works of such literary greats as Mary Shelley, Robert Louis Stevenson, H. G. Wells, Bram Stoker and Nathaniel Hawthorne from a feminist perspective, as well as the historical record of the Jack the Ripper murders. At the center of the narrative is the connection and various experiences of the women who form the Athena Club, the oppressions they experience, and how they empower each other to accomplish great things.

References

  1. Kate Harding (June 2, 2008). "Why political candidates should be sucking up to women". Salon . Retrieved April 17, 2012.
  2. "The she spot; why women are the market for changing the world--and how to reach them (Book review)". Reference & Research Book News. August 1, 2008. Archived from the original on February 22, 2016. Retrieved April 17, 2012.
  3. Staff writer (April 21, 2008). "Nonfiction review - The She Spot: Why Women Are the Market for Changing the World—and How to Reach Them". Publishers Weekly . Retrieved April 17, 2012.
  4. Matt Kinsey (August 6, 2008). "Finding 'The She Spot' More Important Than You Thought". Advertising Age . Retrieved April 17, 2012.
  5. "The Magazine".
  6. "Fordword Reviews".
  7. "Mary Spiro".
  8. Mary Spiro (August 19, 2009). "The She Spot: Why Women are the Market for Changing the World--and How to Reach Them (Book review)". ForeWord . Archived from the original on February 22, 2016. Retrieved April 17, 2012.

Further reading