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Type of site | Technology website |
---|---|
Available in | English |
Owners | The Tech Report Inc. |
Created by | Scott Wasson and Andy Brown |
Editor | Vlad Melnic, Alpa Somaiya, Amy Clark |
URL | techreport |
Commercial | Yes |
Registration | Optional |
Launched | 1999 |
Current status | Active |
Techreport (formerly "The Tech Report") is one of the oldest hardware, news, and tech review sites. [1] Techreport specialized in hardware and produced quarterly system build guides at various price points, [2] and occasional price vs. performance scatter plots. [3] It has an online community and used to have an active podcast. Some of the site's investigative articles regarding hardware benchmarking have been cited by other technology news sites like Anandtech [4] and PC World. [5] Currently, the publication is focused on technology news, informational how tos, and consumer guides on topics such as software, cryptocurrency, artificial intelligence, VPNs, antivirus software, and more. [6]
The site went through an ownership change and major redesign in the middle of 2019 after which the site's focus and content went through significant changes, no longer specializing in hardware or producing any system guides or podcasts and no longer being focused on computer technology.
In 2023, the editorial team was rebuilt and the entire content process overhauled to ensure the publication's focus on content quality, but also alignment with consumer interests, and the cornerstones of journalistic ethos, namely objectivity, accuracy and truthfulness. [7] [8] The Techreport website was also redesigned to improve user experience, while the branding (formerly "The Tech Report", now "Techreport") and logo were updated to a more modern look. [6] [9]
Tech Report was founded by Scott Wasson, a Harvard Divinity School graduate, and Andy Brown. [1] Both started by writing at Ars Technica in 1998. The two later decided to launch their website. The site eventually grew into a business enterprise with multiple full-time staff members.
Tech Report was originally located at tech-report.com in 1999. The site was moved to techreport.com in 2003. [10]
On August 20, 2007, a beta for a new site design was posted in the forums for review by the user community. It was later moved to live.
Launching on January 1, 2011, the new site design, TR 3.0, rolled out. It offered a completely new layout and two user-switchable colors, blue and white, along with a reduced mobile device format.
On December 2, 2015, Scott Wasson, the founder and Editor-In-Chief stepped down as he accepted a role in AMD's graphics division. [11] [12] Wasson subsequently sold the company in March 2018 to Adam Eiberger, the Tech Report's business manager. [13]
On December 21, 2018 Jeff Kampman stepped down as Editor-In-Chief. [14] The site was then sold to investors John Rampton and John Rall, and Renee Johnson took over as Editor-in-Chief.
On July 7, 2019, coinciding with the release of AMD's Ryzen 3 CPUs and Navi GPUs, a site redesign was launched, moving from the Tech Report's former custom CMS and functionality to a WordPress template. On July 9, Johnson posted an introduction to the design. [15] The new redesign was met with criticism from the users. [16] In August of the same year, TechReport staff removed all mention of former Editor-in-Chief Jeff Kampman at his request and replaced his name with Renee Johnson on all articles Kampman contributed. [17] His "farewell" message that he posted on December 21 of 2018 was also deleted from the site. The TechReport "About" page was also edited, and all information about the original founders was removed. The focus of the site has also changed from a focus on hardware news, reviews, and system guides to product promotion articles presented as reviews without using actual products or providing benchmark data for them [18] and to so-called listicles, which may or may not be related to computing technology. [19]
When the site's editorial team was revamped in 2023, the company recruited a team of technology, finance, and cybersecurity experts [8] [20] with the aim of increasing editorial quality and restoring the journalistic integrity of the content process. The new iteration of Techreport's editorial team is focused on creating unbiased, human-only technology content that addresses the needs of consumers, at no cost to the consumer. [7]
A product testing methodology was introduced by the new Techreport team. Contributors now have to test and interact with product and services, providing images and proof of testing as part of the publication process. In addition, Techreport now maintains editorial independence, which means that coverage and product recommendations are the result of testing, and represent the views of author at the time of publication. While the site still uses an affiliate marketing model to fund the cost of publishing, earnings from vendors do not dictate the team's views on any products or services. [20]
Techreport's content is written, edited, and fact checked by people. Writers never use AI tools, and the company is committed to the idea that exceptional tech content written by people content takes time. In addition, the editorial team is now working 100% remotely, and the organization has switched to a model of empathetic leadership, where people's ability to produce quality work without undue pressure is a chief consideration when establishing individual KPIs. [7] [20]
TechReport was one of the first sites in 2007 to document and benchmark the flaw in the translation lookaside buffer (TLB) of AMD Phenom CPUs. Despite claims by AMD that the initial BIOS fix would only result in 10% performance decrease, benchmarks by TechReport have revealed that the performance impact by the initial BIOS fix was much more severe, up to nearly 20% on average, with some applications such as Firefox experiencing performance decrease of 57% in tests. [21] They were also the first one to notify about AMD stopping the shipment of processors due to this bug. [22] [23]
On September 8, 2011, Scott Wasson posted an article titled "Inside the Second: A New Look at Game Benchmarking." This showed gamers that frames per second (FPS) are not the only thing that matters in "smooth" gameplay, but frame latency has a big part. [24] This innovative benchmarking method was later mentioned and acknowledged by other publications such as Anandtech, which described this method as "a revolution in the 3D game benchmarking scene" [4] [25] and Overclockers. [26]
In 2013, TechReport started an experiment using several SSD drives to determine how many writes they can endure. This test lasted for more than 18 months before all drives used in this test failed, enduring much larger amount of written data than rated by manufacturers themselves, [27] [5] and even prompting one of the manufacturers, Samsung, to release a humorous music video dedicated to this test. [28]
A large portion of the main page was dedicated to "News" and "Blog" entries. Among the news entries were "Shortbread" posts which offered a summary breakdown of reviews and news offered by other sites. Featured articles were often reviews of newly released PC hardware that had been tested by the site's editors and judged on several metrics including performance and value compared to other available hardware. After the takeover of the site by new owners and major changes the "Shortbread" feature ended and most "reviews" consist of products being presented for advertising purposes through referral links without actual review of those products by the site editors. [29]
As of 2023, the new editorial team reduced the scope of Techreport's product reviews and consumer technology guides was greatly reduced, allowing contributors to perform thorough, hands-on testing of all the products and services being discussed. The change was necessary in order to align content processes with the ethos of producing useful and informative consumer-focused content. [20]
The structure of Techreport's information and homepage was updated to make it easier for readers to navigate. "News is covered in its own category, and "Software Guides" are organized by parent category, for example VPNs, Antivirus, and Artificial Intelligence. [6]
Adapting to the general trend of more content for digest, The Tech Report launched its podcast on February 9, 2008, hosted by Jordan Drake. While the schedule has varied it provides a casual but quite in-depth look back at the topics that made news from a panel of the site staff. After 2015 episodes were released irregularly, frequently discussing the release of a new microarchitecture with David Kanter of Real World Technologies. [30] The last episode was made in January 2018.
Tech Report has a phpBB-styled forum that is unrestricted in read-only form and open to the public for contribution via simple registration. The forum is primarily structured around computer technology and related topics, but debates also range from politics and religion in the "opt-in only" R&P forum to general random chatter in the Back Porch. Contributors to the website also have access to a restricted forum called the Smoky Back Room. Registered users may respond to news topics and other entries posted on the front page in an isolated threaded comments section that automatically attaches to each new entry. Although access to the main page comments is linked to the user database, the discussions are logged separately from the forum area of the site and are not counted toward the user forum statistics.
Advanced Micro Devices, Inc. (AMD) is an American multinational corporation and technology company headquartered in Santa Clara, California and maintains significant operations in Austin, Texas. AMD is a hardware and fabless company that designs and develops central processing units (CPUs), graphics processing units (GPUs), field-programmable gate arrays (FPGAs), system-on-chip (SoC), and high-performance compute solutions. AMD serves a wide range of business and consumer markets, including gaming, data centers, artificial intelligence (AI), and embedded systems.
A graphics processing unit (GPU) is a specialized electronic circuit initially designed for digital image processing and to accelerate computer graphics, being present either as a discrete video card or embedded on motherboards, mobile phones, personal computers, workstations, and game consoles. After their initial design, GPUs were found to be useful for non-graphic calculations involving embarrassingly parallel problems due to their parallel structure. Other non-graphical uses include the training of neural networks and cryptocurrency mining.
Radeon is a brand of computer products, including graphics processing units, random-access memory, RAM disk software, and solid-state drives, produced by Radeon Technologies Group, a division of AMD. The brand was launched in 2000 by ATI Technologies, which was acquired by AMD in 2006 for US$5.4 billion.
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