The You Generation | |
---|---|
Genre | Entertainment |
Created by | Simon Cowell |
Country of origin | United Kingdom |
Production | |
Production companies | YouTube, Base79, Syco Entertainment [1] |
Original release | |
Network | YouTube |
Release | 20 March 2013[2] – 2014 |
The You Generation is an online video-sharing competition launched by Simon Cowell in partnership with YouTube. It comprises a series of themed competitions where contestants can upload videos to win prizes. A new contest runs every two weeks with a grand prize at the end of the year. It was launched in 2013 featuring an interview with British boy band One Direction.
According to Cowell, The You Generation was created because "YouTube is the biggest video channel in the world, but real stars can get lost in the mix because there are more than 72 hours of footage uploaded every minute." [3] The channel was started to search for "unconventional" and "original" people with "outstanding skills." [4]
The You Generation consists of a series of themed competitions where contestants can compete to win a cash prize. [5] The You Generation is available in 15 languages and 26 countries. [6] A new contest runs every two weeks for a prize of $2000. The grand prize, to be awarded at the end of the year is $75,000. [7] [8] The contests are centred on themes like "male vocalist," "impressionist" or "stylist."
In 2014 Make-up Artist Joseph Harwood won the competition.
The You Generation YouTube Channel was launched in 2013 with a livestreamed interview of British boy band One Direction. [9] [10] Since then, celebrities such as Kimberly Wyatt and Demi Lovato have been featured on the channel.
The channel was created as a part of the YouTube Original Channels Initiative. [11] As of August 2013, the channel has over 450,000 subscribers and 8 million all time views. [12]
NÜKO were responsible for the design of the channel. According to NÜKO associate director Emily Torjussen "They wanted something quite different, so it wasn’t to look like the X-Factor, as it isn’t on television, and it also needed to encourage participatory involvement. It’s playing on the idea of the audience building their own world of talent and has an almost home made look – stylish but not too perfect." [13]
Simon Phillip Cowell is an English television personality, entrepreneur, and record executive. He has judged on the British television talent competition shows Pop Idol (2001–2003), The X Factor UK, and Britain's Got Talent (2007–present), as well as the American television talent competition shows American Idol (2002–2010), The X Factor US (2011–2013), and America's Got Talent (2016–present). Cowell founded the British entertainment company Syco in 2005, as well as its now-defunct predecessor, Syco Music in 2002.
Pop Idol is a British music competition television series created by Simon Fuller which ran on ITV from 2001 to 2003. The aim of the show was to decide the best new young pop singer in the UK based on viewer voting and participation. Two series were broadcast, one in 2001–2002 and a second in 2003. An immense success when it launched in 2001, Maggie Brown in The Guardian wrote, "the show became a seminal reality/entertainment format once on air that autumn". Series judge Simon Cowell became a major public figure in entertainment, and the show produced instant No. 1 chart hits, including for the first series winner Will Young, whose single "Evergreen" was the fastest-selling debut in UK chart history and the best-selling song of 2002. Pop Idol was subsequently put on an indefinite hiatus after Simon Cowell announced the launch of The X Factor in the UK in April 2004.
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The X Factor is a British reality television music competition, and part of the global X Factor franchise created by Simon Cowell. Premiering on 4 September 2004, it was produced by Fremantle's British entertainment company, Thames, and Cowell's production company Syco Entertainment for ITV, as well as simulcast on Virgin Media One in Ireland. The programme ran for around 445 episodes across fifteen series, each one primarily broadcast late in the year, until its final episode in December 2018. The majority of episodes were presented by Dermot O'Leary, with some exceptions: the first three series were hosted by Kate Thornton; while Caroline Flack and Olly Murs hosted the show for the twelfth series.
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