Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc.
Mobile social networking is social networking where individuals with similar interests converse and connect with one another through their mobile phone and/or tablet. Much like web-based social networking, mobile social networking occurs in virtual communities.
Inq was a social software and app manufacturer who launched two successful software products and a series of award-winning handsets. Material, Inq's personalised magazine, became the top free news app in the UK App Store and achieved a number 4 position in the US, shortly after launch. SO.HO, a social launcher developed by Inq, was also warmly received with press positioning it as an alternative to Facebook Home.
Ben Keighran is an Australian born technology entrepreneur and serial entrepreneur. He is the founder and CEO of social broadcasting platform Caffeine.
Myxer was a streaming internet radio company founded in Deerfield Beach, Florida in 2005. It was a free service that allowed customers to fine-tune their music tastes by artist and song, providing "Listener Controlled Radio". In addition to offering access to 20 million songs, Myxer also provided access to a large catalog of downloadable content. Myxer was available on the web, mobile web, and via specialized smartphone apps for Android and iOS.
Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request. The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States. Its devices are distributed in roughly 118 countries.
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. Created by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest, Inc. is headquartered in San Francisco.
Prismatic was a social news curation and discovery application for various Web browsers and mobile devices running iOS. It combined machine learning, user experience design, and interaction design to create a new way to discover, consume, and share media. Prismatic software used social network aggregation and machine learning algorithms to filter the content that aligns with the interests of a specific user. Prismatic integrated with Facebook, Twitter, and Pocket to gather information about user's interests and suggest the most relevant stories to read.
Guide was a US technology startup company developing a newsreader app that translates text from online news sources, blogs and social media streams into streaming audio and video. The company's apps include animal character readers. The company was founded in 2012 by chief executive officer Freddie A. Laker, and privately launched its mobile app in alpha in February 2013.
News360 was a personalized news aggregation app for smartphones, tablets and the web. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user. The app claims an audience of more than 4 million users.
Wavii was a Seattle startup founded by Adrian Aoun in 2008, and was subsequently acquired by Google, Inc. in April 2013. Wavii developed an iPhone app that allowed users to follow topics and receive short updates about them in their feed. This app was based on data produced by Wavii's proprietary technology, which used natural-language-processing and machine-learning approaches to convert content on the web into structured summaries of the stories they contained.
Synqera is a software company, providing services for the personalisation of retail. The company is headquartered in Saint Petersburg, Russia.
Swell Radio was a mobile radio streaming application that learned user listening preferences based on listening behavior, community filtering, and a proprietary algorithm. Originally designed for use while commuting to and from work, the service focused on delivering spoken-word audio content to users. Major streaming partners included ABC News Radio, NPR, PRI, and TED
Flipora is a personalized content recommendation service that recommends web content to users based on their interests and web activity. Flipora's machine learning algorithm automatically categorizes the web into thousands of interest categories and provides content to users that suits their identified interests. Users can also follow topics and other like-minded users to receive content recommendations that are further personalized. Flipora users can upvote content recommendations they enjoy and automatically promote those content recommendations to their followers. Flipora had amassed 8 million users by June 2012 and crossed 25 million users worldwide in April 2014.
Trove was a social news aggregation web and mobile application, with apps available on iOS, Android, and Fire Phone. Trove is also the name of the company behind the application, which was owned by Graham Holdings.
Evergage was a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time. In 2020, Evergage was acquired by Salesforce and has been rebranded as Interaction Studio. The company positions itself as a "real-time personalization and customer data platform (CDP)".
The commercialization of the Internet encompasses the creation and management of online services principally for financial gain. It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. Common forms of Internet commercialization include e-commerce, electronic money, and advanced marketing techniques including personalized and targeted advertising. The effects of the commercialization of the Internet are controversial, with benefits that simplify daily life and repercussions that challenge personal freedoms, including surveillance capitalism and data tracking. This began with the National Science Foundation funding supercomputing center and then universities being able to develop supercomputer sites for research and academic purposes.
Gogobot was an online travel business headquartered in Palo Alto, California. The company was rebranded Trip.com in November 2016 and acquired by the Ctrip Group in 2017. Founded in 2010, by Travis Katz and Ori Zaltzman, by 2014 the company was the fifth most visited travel-planning site in the United States.
Zig Media is a mobile-media technology company based in Brooklyn, New York owned by Billboard-Hollywood Reporter. Called an "Instagram of news" by The New York Times, the company's platform distills original and sourced content into images and video, then distributes it through mobile phone and desktop computer applications. Fast Company reported that Zig had 400,000 users as of June 2018 following investment from Graydon Carter, Ronald Meyer, Quincy Jones, and LiveNation.
