Thingbuzz is the first real-time search and discovery shopping platform based on social media information generated on Twitter, the microblogging service. ThingBuzz was founded in 2009 in Benicia, California.
Thingbuzz was purchased [1] by Nextag, the leading shopping comparison site based in San Mateo, California, in October 2011, for an undisclosed sum. [2]
Thingbuzz searches for things or products that people are talking about or recommending on Twitter, and presents the data in a way that is consumable and searchable. Thingbuzz also shows crowdsourced emerging trend data, measured by the number of tweets, the credibility ranking of tweeters and time.
Things are searchable by the type of tweeter which are categorized into mom, geek, bieber fan, etc. These profile categories are extracted by a self-learning algorithm that filters through 160-character tweeter bios to find common bio categories. Thingbuzz also finds popular products from newly launched e-commerce sites, as they are tweeted by customers. Results from new small stores usually appear on Thingbuzz before they appear on traditional search engines. Tweets are scored using a proprietary scoring method to ensure that high quality tweets show up before tweets most likely to be spam.
Thingbuzz has been described as "a great way to discover new and otherwise under-the-radar products people are talking about." [3] Also, as "a site that collects the most original products that are on the web" [4]
In October 2011, Thingbuzz was acquired by Nextag, a shopping comparison site for an undisclosed sum. [5]
Product finders are information systems that help consumers to identify products within a large palette of similar alternative products. Product finders differ in complexity, the more complex among them being a special case of decision support systems. Conventional decision support systems, however, aim at specialized user groups, e.g. marketing managers, whereas product finders focus on consumers.
Christopher Reaves Messina is an American blogger, product consultant and speaker who is the inventor of the hashtag as it is currently used on social media platforms. In a 2007 tweet, Messina proposed vertical/associational grouping of messages, trends, and events on Twitter by the means of hashtags. The hashtag was intended to be a type of metadata tag that allowed users to apply dynamic, user-generated tagging, which made it possible for others to easily find messages with a specific theme or content. It allowed easy, informal markup of folksonomy without need of any formal taxonomy or markup language. Hashtags have since been referred to as the "eavesdroppers", "wormholes", "time-machines", and "veins" of the Internet.
How do you feel about using # (pound) for groups. As in #barcamp [msg]?
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria. Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead earning money from affiliate marketing agreements. In the United Kingdom, these services made between £780m and £950m in revenue in 2005. Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry.
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Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, however, unregistered users have the ability to only read tweets that are publicly available. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs. Prior to April 2020, services were accessible via SMS. The service is provided by Twitter, Inc., a corporation based in San Francisco, California, and has more than 25 offices around the world. Tweets were originally restricted to 140 characters, but the limit was doubled to 280 for non-CJK languages in November 2017. Audio and video tweets remain limited to 140 seconds for most accounts.
TheFind.com was a Mountain View-based online discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty. On March 13, 2015, Facebook, Inc. announced that they had acquired TheFind.com for an undisclosed sum, and the site was being shut down.
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Nextag was an independent price comparison service website for products, travel, and education. It started originally as a website where buyers and sellers could negotiate prices for computers and electronics products. Since 2000, the current business model has focused on comparison shopping. NexTag also owned Hamburg, Germany based Guenstiger.de. It provided unique and accurate functionality of tracking historical prices of a product across various sellers.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
TipTop Technologies is a real-time web, social search engine with a platform for semantic analysis of natural language. TipTop Search provides results capturing individual and group sentiment, opinions, and experiences from content of various sorts including real-time messages from Twitter or consumer product reviews on Amazon.com. TipTop Technologies and ITC Infotech have worked together to develop a semantic engine and search interface for both enterprise and consumer applications. TipTop's products are part of the "emerging Web 3.0 applications which use semantic technologies to augment the underlying Web system's functionalities."
Blippy was a social media sharing site operated from Palo Alto, California by a company of the same name, for users to post and follow each other's updates about their purchases of goods and services. It was described as the "Twitter of personal finance", and was often compared with Twitter because it was based on that company's open sharing model. One purpose of the site was to facilitate discussion and comparison shopping among people who are connected with each other online. As of July, 2010, the company primarily focused on social sharing of product and service reviews. The Blippy service was shut down as of May 2011.
Fab is an e-commerce company founded in 2010. Once estimated at a worth of over $1 billion, in March 2015, the digital and ecommerce assets of Fab were acquired by PCH International for an undisclosed sum and has since been relaunched as a new entity with no interaction from the original founders.
BackType was a SaaS social media analytics service launched in August 2008.
Indigenous Tweets is a website that records minority language Twitter messages to help indigenous speakers contact each other. It was founded in March 2011 by Kevin Scannell, who does research in computational linguistics in the Department of Mathematics and Computer Science at Saint Louis University in St. Louis, Missouri, United States. The website's purpose is to enable minority language speakers to communicate on the Internet.
Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had over 430 million global monthly active users as of February 2022. It is operated by Pinterest, Inc., based in San Francisco.
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Socialbakers is a global AI-powered social media marketing company offering a marketing software-as-a-service platform called the Socialbakers Suite. It is used by brands like McDonald's, L'Oreal and Desigual for social media marketing on Facebook, Instagram, Twitter, YouTube, LinkedIn, VK, and Pinterest. In September 2020, Astute Solutions acquired Socialbakers for an undisclosed amount.
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Nick Halstead is a British racing driver, software engineer, public speaker and entrepreneur currently competing in the British GT Championship with Fox Motorsport. He won the AM title in the 2018 Ginetta GT5 Challenge, and made his British Touring Car Championship debut at Croft in 2021, substituting for Rick Parfitt Jr. at Excelr8 with TradePriceCars.com.
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