Ferdinand Porsche was an Austrian-Bohemian-German automotive engineer and founder of the Porsche AG. He is best known for creating the first gasoline–electric hybrid vehicle (Lohner–Porsche), the Volkswagen Beetle, the Auto Union racing cars, the Mercedes-Benz SS/SSK, and several other important developments and Porsche automobiles.
"Daisy", sometimes referred to as "Daisy Girl" or "Peace, Little Girl", is an American political advertisement that aired on television as part of Lyndon B. Johnson's 1964 presidential campaign. Though aired only once, it is considered one of the most important factors in Johnson's landslide victory over the Republican Party's candidate, Barry Goldwater, and a turning point in political and advertising history. A partnership between the Doyle Dane Bernbach agency and Tony Schwartz, the "Daisy" advertisement was designed to broadcast Johnson's anti-war and anti-nuclear positions. Goldwater was against the Nuclear Test Ban Treaty and suggested the use of nuclear weapons in the Vietnam War, if necessary. The Johnson campaign used Goldwater's speeches to imply he would wage a nuclear war.
Rosser Reeves was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates CHI & Partners.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
In American English, a lemon is a vehicle that turns out to have several manufacturing issues affecting its safety, value or utility. Any vehicle with such severe issues may be termed a lemon, and by extension, so may any product with flaws too great or severe to serve its purpose.
William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
VDub was an American advertising campaign used by Volkswagen during 2006 for the Volkswagen GTI. Intended to parody MTV's Pimp My Ride, advertising agency Crispin Porter + Bogusky created a series of three television commercials directed by Jonas Åkerlund, starring Swedish actor Peter Stormare as an effete German engineer named Wolfgang, and German model Zonja Wöstendiek as his assistant Miss Helga. In each ad, Wolfgang introduces a "contestant" and Miss Helga showcases and insults their gaudy and distastefully modified compact car of a competitive make - specifically a Mitsubishi Eclipse, Ford Focus and a Honda Civic. Wolfgang then excitedly announces that they are going to "unpimp" the contestant's car, in which he presses a button on a handheld remote and the car is violently destroyed as the contestant watches. Each contestant is then given a brand new Volkswagen GTI, a car that has been "pre-tuned by German engineers". Wolfgang uses gestures and expressions reminiscent of hip-hop culture throughout the ads for humorous effect, such as when he proclaims "we just dropped it like it's hot!" after crushing a Ford Focus. Most notably, he opens every ad with "V Dub in the house!" and ends every ad by recreating the Volkswagen logo in a hand sign accompanied with, "V Dub! Representing Deutschland!"
Carl Horst Hahn was a German businessman and head of the Volkswagen Group from 1982 to 1993. He served as the chairman of the board of management of the parent company, Volkswagen AG. During his tenure, the group's car production increased from two million units in 1982 to 3.5 million a decade later.
The Snark is a line of lightweight sailboats, at its introduction a two-person, lateen-rigged sailboat manufactured and marketed by Meyers Boat Company of Adrian, Michigan.
RPA is a full-service American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates. The agency has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown, New Jersey.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods.
George Lois was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1973.
Vinny Warren is an Irish-born American advertising creative director, most notable for his iconic "Whassup?" campaign for Budweiser (Anheuser-Busch). Warren was inducted into the Clio Awards Hall of Fame in 2006. He is based in Chicago, Illinois.
Julian Norman Koenig was an American copywriter. He was inducted into The One Club Creative Hall of Fame in 1966.
Helmut Krone was an art director and is considered to be a pioneer of modern advertising. Krone spent over 30 years at the advertising agency Doyle Dane Bernbach. He was the art director for the popular 1960s campaign for the Volkswagen Beetle, which featured a large unadorned photo of the car with the tiny word "Lemon" underneath it; the series of "When you're only No. 2, you try harder" advertisements for Avis, and the creation of Juan Valdez, who personified Colombian coffee. During his career, Krone won a number of awards and was inducted in both the One Club's Creative Hall of Fame and the Art Directors Hall of Fame. His work has been collected by the Museum of Modern Art and the Smithsonian.
The Force is a television advertisement created by to promote Volkswagen's Passat.
Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first such agency to go public.
"Confessions of a Republican" is a political advertisement aired on television during the 1964 United States presidential election by incumbent president Lyndon B. Johnson's campaign.
William "Bill" Helburn was an American fashion and advertising photographer, best known for images published in magazines including Harper’s Bazaar, Vogue, Life, Town and Country, Esquire and Charm. Over the course of his career, Helburn won more than 46 professional awards for magazine and television ads. He died in November 2020 at the age of 96.
