Thomas Watson is a co-founder and former Vice Chairman of the Omnicom Group, Inc. and consults for Omnicom on management education and leadership development as Dean Emeritus of Omnicom University, Residency and Diversity programs.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Watson is a graduate of Delaware Valley College (now Delaware Valley University) and Hofstra University's Frank G. Zarb School of Business (MBA). He also received an honorary Doctorate in Humane Letters from Delaware Valley College.
Delaware Valley University (DelVal) is a private university in Doylestown, Pennsylvania. Founded in 1896, it enrolls approximately 1,800 students on its suburban, 570-acre campus. DelVal offers more than 25 undergraduate majors, six master's programs, a doctoral program, and a variety of adult education courses.
Hofstra University is a private, non-profit, nonsectarian university in Hempstead, New York. Long Island's largest private university, Hofstra originated in 1935 as an extension of New York University (NYU) under the name Nassau College – Hofstra Memorial of New York University at Hempstead, Long Island. It became independent Hofstra College in 1939 and gained university status in 1963. Comprising ten schools, including the Northwell School of Medicine and Deane School of Law, Hofstra is noted for a series of prominent Presidential conferences and hosting several United States presidential debates.
Watson began his business career in 1958 in sales with Abbott Laboratories. From 1960-1963, he worked for Merck & Co. in marketing and started his advertising career with Interpublic's Erwin Wasey Agency in account management in 1963-1965. This was followed by a year with the Robert A. Becker advertising agency, before joining BBDO in 1966.
Abbott Laboratories is an American health care company with headquarters in Lake Bluff, Illinois, United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known drugs; it eventually grew to also sell research-based drugs, medical devices, diagnostics, and nutritional products. It split off the research-based pharmaceuticals into AbbVie in 2013. In 2017, revenues were $27.39 billion.
Merck & Co., Inc., d.b.a. Merck Sharp & Dohme (MSD) outside the United States and Canada, is an American pharmaceutical company and one of the largest pharmaceutical companies in the world.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became Batten, Barton, Durstine & Osborn. BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for six consecutive years beginning 2005. It has won "Network of the Year" at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks of agencies in Omnicom's portfolio. BBDO was named Global Agency of the Year by Adweek in 2011. It has also been named Agency of the Year in 2005 by Adweek, Advertising Age, and Campaign. In 2006, Mayor Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.
In 1986, he assisted in development of BBDO's network agency strategy, created the Network Training Program to implement the strategy and was a member of the "4101" team that created Omnicom in 1986. He has managed several OMC pro bono initiatives with Omnicom companies for the Jackie Robinson Foundation, In Roads and the Arthur Ashe Institute for Urban Health.
The Jackie Robinson Foundation is a national, 501(c)(3) non-profit organization, which gives scholarships to minority youths for higher education, as well as preserving the legacy of Baseball Hall of Fame member, Jackie Robinson. The foundation was founded by Rachel Robinson, the wife of Jackie, in 1973, a couple of months after his death. The foundation provides four-year college scholarships in conjunction with a comprehensive set of skills and opportunities to disadvantaged students of color to ensure their success in college and to develop their leadership potential. Its hands-on, four-year program includes peer and professional mentoring, internship placement, extensive leadership training, international travel and community service options, the conveyance of practical life skills, and a myriad networking opportunities. The Foundation's strategic combination of financial assistance and support services results consistently in a nearly 100% college graduation rate. Since its founding, over 1,450 scholars have received scholarships. Support for the foundation comes from various sponsors. Among its supporters are Major League Baseball, the Los Angeles Dodgers, General Electric, Goldman Sachs, and Nike, Inc.
In 1994 he developed the Senior Management Program (SMP) for Diversified Agency Services, the largest division of Omnicom. In 2000 he expanded the SMP to include senior managers of all divisions of the company, creating "Omnicom University".
In 1999, he initiated a company global study on Employee Relationship Management and its impact on profitability, and subsequently published in David Maister's 2001 book Practice What You Preach. He wrote "People Make Profits" for Advertising Age (4/28/03) on this work. He also contributed work on "the Organization Brain" concept and organization learning at Omnicom in the 2003 book The Value Profit Chain.
David H. Maister is a former Harvard Business School professor, American writer and expert on business management practices and the management of professional service firms. He is best known for writing Managing the Professional Service Firm and co-writing The Trusted Advisor with Charles H. Green and Robert M. Galford. Born and raised in London, England, Maister became a citizen of the United States in 2006.
Advertising Age, or Ad Age, is a global media brand publishing analysis, news and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in multiple formats, including AdAge.com, daily e-mail newsletters, social channels, events and a bimonthly print magazine.
Watson retired from Omnicom January 2005 and continued to run the Omnicom University as Dean in 2005.
In 2006, he created the Watson Executive in Residence and Scholars Program at Delaware Valley College. He serves as Chairman of the President's Advisory Council.
He is co-manager of Two Bare Arms Productions, LLC and is the Executive Producer on “Mixed Signals”: a short film shown at the Palm Springs International Film Festival, the Judee Wales CD “Love Life” and her music videos “My Other Half” and “Goldfinger”.
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Ketchum is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by Chairman and CEO Barri Rafferty since 2018.
Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Michael Roth is the company's CEO.
TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.
Abbott Mead Vickers BBDO is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
GSD&M is an advertising agency headquartered in Austin, Texas, United States. It was founded in 1971 by graduates of University of Texas at Austin – Roy Spence, Judy Trabulsi, Tim McClure and Steve Gurasich, and others, as AdVantage Associates. After the 1972 political campaign for former Texas Senator Ralph Yarborough, it re-organized with the 4 principals, as GSD&M. Since 1998, GSD&M has been part of the Omnicom Group. A satellite office is located in Chicago, Illinois.
Lee Garfinkel is an American businessperson in the field of advertising. He was most recently the CEO of FCB Garfinkel, the New York office of FCB.
Mody Kidon is an Israeli businessman, with real estate interests both in Israel and abroad. He is the chairman of the Israel Advertising Federation and a senior business manager for Gitam Image Promotion Systems, a private holdings company.
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. It is a member of WPP, a British multinational advertising and public relations company.
The proposed merger of Publicis and Omnicom was a proposed advertising industry merger between Publicis and Omnicom, announced on July 28, 2013. The resulting company would have been called Publicis Omnicom Group, and would have been the world's biggest advertising group with market capitalisation of $35.1 billion, pro-forma revenue of $22.7 billion, and more than 130,000 employees across the world. After the merger, Publicis Omnicom and WPP would have been the largest advertising groups in the world., followed at a distance by Dentsu and Interpublic Group of Companies. The Publicis and Omnicom chief executives heralded the proposed operation as a "merger of equals" saying that Publicis and Omnicom shareholders will each hold about 50 percent of the new group's equity. The group would have had head offices in Paris and New York.
Charles E. "Chuck" Brymer is a businessman, marketing strategist, author and CEO of DDB Worldwide, an international advertising agency.
OMD Worldwide is a global media communications agency. It is a subsidiary of Omnicom Group.
James Yaffe is an American businessman, executive leader and investor. He is Chief Strategy Officer for Ziff Davis where he oversees strategy, corporate development, and innovation for their three business units. Yaffe joined Ziff Davis after co-founding FUEL:M+C, serving as an EVP and partner at Windsor Media and as a co-founder/Managing Partner at Endeavor Market Solutions.
Not to be confused with Air Commodore Michael Birkin
Elie Khouri is a Lebanese-French marketing and communications executive in Dubai. He is the CEO of Omnicom Media Group MENA, the media services division of the Omnicom Group.
Alan Cohen is an American Chief Executive Officer working in creative and media industries.
Marcello Serpa is a Brazilian advertising executive. He was creative director and co-chairman of AlmapBBDO until 2015.