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Thorsten Teichert | |
|---|---|
| Born | 1963 |
| Nationality | German |
| Occupation | Economist |
Thorsten Teichert (born 1963 in Berlin) is a German economist and Professor of Business Administration, especially marketing and innovation at the Faculty of Economic and Social Sciences of the University of Hamburg. [1]
Thorsten Teichert studied engineering at the Technical University of Berlin and received his BA in engineer. Subsequently, he obtained his MBA from Union College in Schenectady, New York.
In 1993 Teichert obtained his PhD at the University of Kiel [1] with the thesis "Erfolgspotential internationaler F-&-E-Kooperationen." (The potential success of international Research & Development cooperations). [2] After graduation Teichert was Research Fellow at the Fuqua School of Business in Durham (North Carolina) in the United States.
In 2000 he obtained his Habilitation at the WHU – Otto Beisheim School of Management in Koblenz [1] with the thesis "Nutzenschätzung in Conjoint-Analysen. Theoretische Fundierung und empirische Aussagekraft" (Benefit estimation in conjoint analysis. Theoretical foundation and empirical significance).
Thorsten Teichert acts as Head of the Marketing and Innovation at the Institute of Marketing and Media at the University of Hamburg. He is also Professor at the R&D Management study at the University of Stuttgart. Teichert is director of the Institute for Innovation Management at the University of Bern as well as honorary member and Visiting Professor at the University of Technology, Sydney.
Teichert has worked in industry as assistant to the CEO at the INPRO GmbH in Berlin. Moreover, Teichert was head of staff department Corporate Development at ThyssenKrupp in Düsseldorf. He has works as research consultant in the area of technology and innovation management, particularly for patent analysis and issues of new product development. [1]
His scientific focus is new product development and technology marketing, strategic technology and R&D management, market development, internationalization and networks, theory of innovation management programs, particularly empirical research approaches and radical innovations, time and diffusion strategies.
Other research priorities include market-driven new product development, organizational innovation and interface management, technological competition analysis, and using patent data and surveys on consumer behavior. [1]
In business and engineering, product development or new product development covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes that make up an individual product or service.
Patents are legal instruments intended to encourage innovation by providing a limited monopoly to the inventor in return for the disclosure of the invention. The underlying assumption is that innovation is encouraged because an inventor can secure exclusive rights and, therefore, a higher probability of financial rewards for their product in the marketplace or the opportunity to profit from licensing the rights to others. The publication of the invention is mandatory to get a patent. Keeping the same invention as a trade secret rather than disclosing it in a patent publication, for some inventions, could prove valuable well beyond the limited time of any patent term but at the risk of unpermitted disclosure or congenial invention by a third party.
The following outline is provided as an overview of and topical guide to marketing:
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