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Thorsten Teichert (born 1963 in Berlin) is a German economist and Professor of Business Administration, especially marketing and innovation at the Faculty of Economic and Social Sciences of the University of Hamburg.
Thorsten Teichert studied engineering at the Technical University of Berlin and received his BA in engineer. Subsequently he obtained his MBA from Union College in Schenectady, New York.
In 1993 Teichert obtained his PhD at the University of Kielwith the thesis "Erfolgspotential internationaler F-&-E-Kooperationen." (The potential success of international Research & Development cooperations). After graduation Teichert was Research Fellow at the Fuqua School of Business in Durham (North Carolina) in the United States.
In 2000 he obtained his Habilitation at the WHU-Otto Beisheim School of Management in Koblenzwith the thesis "Nutzenschätzung in Conjoint-Analysen. Theoretische Fundierung und empirische Aussagekraft" (Benefit estimation in conjoint analysis. Theoretical foundation and empirical significance).
Thorsten Teichert acts as Head of the Marketing and Innovation at the Institute of Marketing and Media at the University of Hamburg. He is also Professor at the R&D Management study at the University of Stuttgart. Teichert is director of the Institute for Innovation Management at the University of Bern as well as honorary member and Visiting Professor at the University of Technology, Sydney.
Teichert has worked in industry as assistant to the CEO at the INPRO GmbH in Berlin. Moreover, Teichert was head of staff department Corporate Development at ThyssenKrupp in Düsseldorf. He has works as research consultant in the area of technology and innovation management, particularly for patent analysis and issues of new product development.
His scientific focus is new product development and technology marketing, strategic technology and R&D management, market development, internationalization and networks, theory of innovation management programs, particularly empirical research approaches and radical innovations, time and diffusion strategies.
Other research priorities include market-driven new product development, organizational innovation and interface management, technological competition analysis, and using patent data and surveys on consumer behavior.
Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization.
Mass customization is the new frontier in business for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.
'Conjoint analysis' is a survey-based statistical technique used in market research that helps determine how people value different attributes that make up an individual product or service.
August-Wilhelm Scheer is a German Professor of business administration and business information at the Saarland University, and founder and director of IDS Scheer AG, a major IT service and software company. He is known for the development of the Architecture of Integrated Information Systems (ARIS) concept.
Kansei engineering aims at the development or improvement of products and services by translating the customer's psychological feelings and needs into the domain of product design. It was founded by Mitsuo Nagamachi, Professor Emeritus of Hiroshima University. Kansei engineering parametrically links the customer's emotional responses to the properties and characteristics of a product or service. In consequence, products can be designed to bring forward the intended feeling.
User innovation refers to innovation by intermediate users or consumer users, rather than by suppliers. This is a concept closely aligned to co-design, and has been proven to result in more innovative solutions than traditional consultation methodologies.
The following outline is provided as an overview of and topical guide to marketing:
The empirical study of literature is an interdisciplinary field of research which includes the psychology, sociology, Philosophy, the contextual study of literature, and the history of reading literary texts.
Byron Sharp is Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs.
Science-to-business marketing entails the marketing of research conducted at research institutions, particularly universities, to industry or other interested parties. The acronym S2B follows a series of marketing acronyms used to shorten and popularise marketing specialisations, including (B2C) and (B2B).
Raymond Freymann is an engineering professor and researcher, born on 30 May 1952 in Esch-sur-Alzette, and has authored or co-authored more than 150 scientific publications. He has served BMW for 25 years and held the position of CEO of BMW Group Research and Technology from 2003 to 2011
Michael Fritsch is professor of Economics and Chair of Business Dynamics, Innovation, and Economic Change at the Friedrich Schiller University Jena, Germany. He is also a research professor at the Halle Institute for Economic Research (IWH). He is an Associate Editor of the academic journals Regional Studies and Small Business Economics.
Telekom Innovation Laboratories is the R&D unit of Deutsche Telekom and is in a close partnership with the Technische Universität Berlin. Here, at T-Labs, more than 300 international experts and scientists work together on blockchain technology, smart city concepts, artificial intelligence and new media experiences. At its sites in Berlin, Darmstadt, Budapest, Be'er Sheva (Israel) and Vienna, T-Labs sits amongst a world-class host of universities, startups, investors, research institutes and corporate innovation hubs to jointly shape the future of communication services. T-Labs are working since 2006 in close cooperation with the Ben-Gurion University of the Negev and other universities, such as the Berlin University of the Arts, the Eötvös Loránd University in Budapest, and the TU Wien (Austria).
Ulrich Lichtenthaler is a German economist who held the Chair of Management and Organization at the University of Mannheim until March 2015.
Alan Pilkington is a British engineer and researcher known for his work on the Technology management, Operations management, Manufacturing strategy and Enterprise engineering. He serves as professor at the Copenhagen Business School and Hult International Business School. Pilkington chairs the IEEE Technology Management Council for the UK and Republic of Ireland joint chapter on engineering management.
Klaus Brockhoff is a German economist, organizational theorist and Emeritus Professor at the University of Kiel.
Henry Keazor is a Professor of Art History at the Heidelberg University.
Désirée H. Ladwig is a German economist.
Werner Bergmann is a German sociologist. He is Professor of Sociology at the Center for Research on Antisemitism at the Technical University of Berlin.
Oliver Kaul is a Professor of Marketing and International Management at University of Applied Sciences, Mainz.
Ulrike Tikvah Kissmann is a German sociologist.