The social web is a set of social relations that link people through the World Wide Web. The social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity including online shopping, education, gaming and social networking services. The social aspect of Web 2.0 communication has been to facilitate interaction between people with similar tastes. These tastes vary depending on who the target audience is, and what they are looking for. For individuals working in the public relation department, the job is consistently changing and the impact is coming from the social web. The influence held by the social network is large and ever changing.
In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader, or simply an aggregator is client software or a web application that aggregates syndicated web content such as online newspapers, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. The updates distributed may include journal tables of contents, podcasts, videos, and news items.
In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
A web widget is a web page or web application that is embedded as an element of a host web page but which is substantially independent of the host page, having limited or no interaction with the host. A web widget commonly provides users of the host page access to resources from another web site, content that the host page may be prevented from accessing itself by the browser's same-origin policy or the content provider's CORS policy. That content includes advertising, sponsored external links (Taboola), user comments (Disqus), social media buttons, news, and weather (AccuWeather). Some web widgets though serve as user-selectable customizations of the host page itself.
Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and software related to digital marketing and e-commerce. It provides services to approximately 2,000 companies.
HCL Connections is a Web 2.0 enterprise social software application developed originally by IBM and acquired by HCL Technologies in July 2019. Connections is an enterprise-collaboration platform which helps teams work more efficiently. Connections is part of HCL collaboration suite which also includes Notes / Domino, Sametime, Portal and Connections.
Geosocial networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests. Geolocation on web-based social network services can be IP-based or use hotspot trilateration. For mobile social networks, texted location information or mobile phone tracking can enable location-based services to enrich social networking.
Social commerce is a subset of electronics commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook.
Nimbit, Inc. was a Massachusetts-based company offering sales & marketing services for independent musicians, independent record labels and other organisations, using a web-based, direct-to-fan system. This includes a virtual storefront, which allows users to sell music and merchandise on Facebook and other websites, and tools for users to perform fundraising campaigns. Nimbit was shut down on December 9, 2020.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
Yola is a website builder and website hosting company headquartered in San Francisco. However, it was founded in Cape Town, South Africa. People without programming and graphic design skills can make web sites using Yola. Its drag and drop system allows users to incorporate widgets without knowing HTML. Yola also integrates e-commerce and blog software and acts as a domain registrar. It competes with other web hosting and creation such as Wix, Weebly, Jimdo and Webs.
Direct-to-fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry. Direct-to-fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career.
SEVEN Networks, Inc. is a privately funded American corporation founded in 2000. It had about 265 employees in 2010. As of 2017, the company has research and development centers in Texas and Finland.
Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Android Developer Days (ADD) is an open conference held at various locations worldwide each year. The Android Developer Days conference is a growing organization that allows developers of various software and applications to showcase, observe, and participate in Android Developing events, such as informational lectures, workshops, entertainment activities, panel discussions, and networking opportunities make up a majority of the Android Developer Days. As an international leader in mobile operating systems, ADD has become increasingly popular as the center for mobile device conventions. Unofficial participants may elect to observe different booths and displays. However, in order to partake in the festivities, one must apply to join the organization. There is an assortment of ways that one is able to join the conference including exhibiting your own presentation, showcasing posters featuring developing applications, or instructing hands-on, interactive coding tutorials. In 2014, the Android Developer Days conventions had been held in Ankara, Turkey from May 16 to May 17.
