Eventful

Last updated
Eventful
Company type Subsidiary
Industry
Founded2004;20 years ago (2004)
FounderBrian Dear
Headquarters
San Diego, California
,
US
Parent Audacy, Inc.
Website audacy.com/eventful

Eventful is an online calendar and events discovery service owned by Audacy, Inc. The service allows users to search for and track upcoming entertainment events in their area [1] (such as concerts, festivals, and film presentations) involving specific performers, indicate and share their intent to attend certain events, and indicate their "demand" for certain acts to appear in their region. [2] As of February 2021, the site has been replaced by a link to Entercom's radio.com site, which includes a limited music-event-listing functionality.

Contents

Functionality

Users can search for events worldwide by time, location, performer, and descriptive keyword. Users can create private or public calendars, including "smart" calendars which automatically update when events matching search criteria are added or existing events are modified. As of July 2007, the company claimed it had approximately 4 million future events in its search engine index. [3] Users can optionally share their intention of attending an event with friends, and designate their favorite performers and venues to be used for recommendations.

Eventful Demand allows users to declare an event or performance they would like to see locally, and then campaign for others to join their "demand". Statistics from "demands" can be used by event organizers to gauge interest in holding an event in that location.

An API is provided to use Eventful information in other programs and websites, such as mashups, as well as to load new or modify existing data about events, venues, or performers.

History

Eventful, was founded as EVDB, Inc. in January 2004 in La Jolla, California, by Brian Dear, a veteran of eBay, the late-90s Mp3.com, and early consumer-Linux startup Eazel. A public beta test under the name EVDB.com was launched in March 2005, and the service changed its name to Eventful.com in September 2005. [4]

In 2008, a number of notable users of the Demand system began to emerge; various campaigns during the 2008 presidential election used the system, most notably John Edwards, [5] In 2009, Eventful was notably used in relation to the film Paranormal Activity ; its director Oren Peli invited users to vote for where the film would be screened next on its limited release by utilizing the Demand system. [6] Twelve of the thirteen venues sold out. [7]

The company announced in June 2012 that the service had grown to over 20 million users. [8] In July 2014, Eventful was acquired by CBS Corporation through its Local Media division for an undisclosed amount. The purchase aligned the service with the company's radio station group and its own local event strategies. [9] The service was then spun off with the rest of CBS Radio into CBS Radio's merger with Entercom. [10]

In early January 2024, it was announced that Eventful's parent company Audacy would be preparing to file for bankruptcy within the upcoming weeks. On January 7, 2024, Audacy filed for Chapter 11 bankruptcy protection. As part of the bankruptcy reorganization, Audacy has made a deal with its creditors to transfer control to them while cutting approximately $1.6 billion of its debt. [11]

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References

  1. ↑ "EVENTFUL GETS PERSONAL WITH NEW iPHONE APP DELIVERING WHAT'S HAPPENING, NEAR YOU, NOW". News Powered by Cision. Retrieved 2020-09-07.
  2. ↑ "Eventful 2.0 Gives Its 20M Users A Personalized List Of Everything Going On Nearby". TechCrunch. Retrieved 2020-09-07.
  3. ↑ Wong, Grace (2007-08-03). "Eventful serves up what's on". CNNMoney.com.
  4. ↑ "Eventful.com Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost". www.thalamus.co. Retrieved 2020-09-07.
  5. ↑ Stirland, Sarah (2007-09-24). "Tiny Town Blazes New Campaign Trail, Using Social Network". Wired.com.
  6. ↑ Cieply, Michael (2009-09-21). "Thriller on Tour Lets Fans Decide on the Next Stop". The New York Times . Retrieved 2009-09-20.
  7. ↑ Fritz, Ben (2009-09-27). "'Paranormal Activity' expanding after selling out nearly all midnight shows". Los Angeles Times . Retrieved 2009-09-27.
  8. ↑ "Eventful Tops 20 Million Registered Users" . Retrieved 2012-07-27.
  9. ↑ "CBS Local Media Acquires Eventful, Inc". Billboard. Retrieved 4 December 2014.
  10. ↑ "Entercom Can Keep CBS Digital Portals—For Now". Insideradio.com. Retrieved 2017-11-17.
  11. ↑ "Radio broadcaster Audacy files for bankruptcy". The Wall Street Journal. January 7, 2024. Retrieved January 7, 2024.
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