Tire Choice

Last updated
Tire Choice Auto Service Centers
FormerlyThe Tire Choice (2004–2014)
IndustryAutomobile service
Founded2004;18 years ago (2004)
FounderChuck Curico
Number of locations
231 (2021)
Area served
Florida, Louisiana, North Carolina, South Carolina, Tennessee, Pennsylvania, Ohio, California
Key people
Daniel Hennelly (Chairman & CEO)
ProductsAutomobile tires
ServicesOil changes, tire service, battery replacement, wiper blades, inspections
RevenueUS$114 million (2021)
Number of employees
2,000 (2021)
Parent Monro, Inc.
Website https://www.thetirechoice.com/

Tire Choice Auto Service Centers is a brand of retail tire and automotive service stores. Dan Kennelly, a former Tires Plus (Morgan Tire) executive, and his wife Diane Hennelly founded The Tire Choice in 2004, building 35 stores, all in Florida. Monro, Inc. made its entry into Florida when they acquired the chain in 2014.[1] Monro renamed the stores Tire Choice Auto Service Centers and expanded the brand in Florida, Las Vegas, Nevada and into other states.


Services and locations

Tire Choice offers tire sales and service, manufacturer scheduled maintenance, oil changes, brakes, wheel alignments, and automotive repairs at 231 locations in eight states: California, Florida, Louisiana, North Carolina, South Carolina, Tennessee, Pennsylvania, Ohio.

Tire Choice took over the 6 Las Vegas Nevada Superior Goodyear locations and 1 ground up location in 2020 to rebrand them as Tire Choice.

Awards and community involvement

The company was voted "Best of South Lee" 2006, South Lee Messenger[ citation needed ]

It sponsors the University of Miami Hurricanes and the University of South Florida Bulls,[ citation needed ] and a few local activities.[ clarification needed ]

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    1.“Monro buys Tire Choice” (https://www.tirebusiness.com/article/20140804/ISSUE/308049995/monro-buys-tire-choice). Tire Business. 2014-08-04. Retrieved 2020-03-10.