Tire lettering is the practice of putting, or drawing visible letters on the sidewall of an automobile's tires. In modern usage, the lettering is often big car brands or tire brands names, with custom lettering being a much smaller niche of that. It can also refer to other after market customizations to the side wall of the tire, such as the "white wall tire" look, but any color of the spectrum is available now, including "rainbow wall tires".
Tyre lettering (British)/tire lettering (American) can be traced back as far as 1922, when Firestone Tire and Rubber Company launched its balloon tires on April 5, 1922., [1] stenciling the Firestone brand name onto the tire.
In 1940, Alfred B. Poschel invented a rubber transfer method that could apply lettering to tires; [2] however, the decal method failed to gain mass acceptance.
The stenciling method of tire lettering became popular with auto racing teams in the 1950s as a way to display the tire manufacturer on the car's tires. [3]
Tire lettering made its way to production tires in the mid-to-late 1960s in the form of raised white letter tires and gained popularity with American muscle cars in the 1970s and 1980s [4] until tire manufacturers stopped producing raised white letter tires on a mass scale.
Many attempted to create decals that could be applied to tires, but it wasn't until the late 2000s tire lettering came roaring back with the advent of tire decals, US-based company Tire Stickers.
While tire lettering was previously drawn or painted onto the tires, in the late 1960s, tire manufacturers began producing white letter tires that were part of the tire.
Early automobile tires were made of pure natural rubber with various chemicals mixed into the tread compounds to make them wear better [4]. The best of these was zinc oxide, a pure white substance that increased traction and also made the entire tire white. [5]
However, the white rubber did not offer sufficient endurance, so carbon black was added to the rubber to greatly increase tread life. [6] Using carbon black only in the tread produced tires with inner and outer sidewalls of white rubber, which is where whitewall tires came from.
Later, entirely black tires became available with white sidewalls being covered with a somewhat thin, black colored layer of rubber. By compressing the white rubber through the letter cutouts in the black outer layer, it gave the effect of raised white letter tires.
Mickey Thompson claims the first raised white letter tires in 1970, [7] but many manufacturers put out similar raised white letter tires in the late 1960s and early 1970s, including Goodyear [8] and Firestone. [9]
With tire manufacturers no longer producing raised white letter tires on a mass scale, the advent of tire decals came about.
Initially, it was the tire manufacturers themselves who made the first serious attempts with both Goodyear and Firestone inventing versions, [10] [11] in 1987 and 1990, respectively, that added a significant processing difficulty and expense, halting their production.
Independent companies tried all sorts of different materials and methods to produce a durable and effective decal, including laminate [12] and adhesive layers to the tire sidewall prior to thermal transfer of thick, cured rubber articles cut, [13] but nothing gained mass-market acceptance.
Then, a company called Tire Stickers emerged, producing patented tire decals for the general public, [14] filling the void left by tire manufacturers with both ink-based and rubber-based decals that lasted longer than the age-old method of drawing or stenciling letters onto tires.
Since the tire manufacturers themselves were not producing tire decals, this development led to an explosion of custom tire decals, used by custom shops like West Coast Customs and with major tire brands like BF Goodrich collaborating with Tire Stickers. [15]
A tire or tyre is a ring-shaped component that surrounds a wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide traction on the surface over which the wheel travels. Most tires, such as those for automobiles and bicycles, are pneumatically inflated structures, providing a flexible cushion that absorbs shock as the tire rolls over rough features on the surface. Tires provide a footprint, called a contact patch, designed to match the vehicle's weight and the bearing on the surface that it rolls over by exerting a pressure that will avoid deforming the surface.
A racing slick or slick tyre is a type of tyre that has a smooth tread used mostly in auto racing. The first production slick tyre was developed by M&H Tires in the early 1950s for use in drag racing. By eliminating any grooves cut into the tread, such tyres provide the largest possible contact patch to the road, and maximize dry traction for any given tyre dimension; see Performance. Slick tyres are used on race tracks and in road racing, where acceleration, steering and braking require maximum traction from each wheel. Slick tyres are typically used on only the driven (powered) wheels in drag racing, where the only concern is maximum traction to put power to the ground, and are not used in rallying.
The Goodyear Tire & Rubber Company is an American multinational tire manufacturer headquartered in Akron, Ohio. Goodyear manufactures tires for passenger vehicles, aviation, commercial trucks, military and police vehicles, motorcycles, RVs, race cars, and heavy off-road machinery. It also licenses the Goodyear brand to bicycle tires manufacturers, returning from a break in production between 1976 and 2015. As of 2017, Goodyear is one of the top four tire manufacturers along with Bridgestone (Japan), Michelin (France), and Continental (Germany).
Firestone Tire and Rubber Company is an American tire company founded by Harvey S. Firestone (1868–1938) in 1900 initially to supply solid rubber side-wire tires for fire apparatus, and later, pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era. Firestone soon saw the huge potential for marketing tires for automobiles, and the company was a pioneer in the mass production of tires. Harvey S. Firestone had a friendship with Henry Ford, and used this to become the original equipment supplier of Ford Motor Company automobiles, and was also active in the replacement market.
The Firestone and Ford tire controversy of the 1990s saw hundreds of people die in automobile crashes caused by the failure of Firestone tires installed on light trucks and SUVs made by Ford Motor Company.
A radial tire is a particular design of vehicular tire. In this design, the cord plies are arranged at 90 degrees to the direction of travel, or radially. Radial tire construction climbed to 100% market share in North America following Consumer Reports finding the superiority of the radial design in 1968, and were standard by 1976.
Whitewall tires or white sidewall (WSW) tires are tires having a stripe or entire sidewall of white rubber. These tires were most commonly used from the early 1900s to around the mid 1980s.
BFGoodrich is an American tire brand. Originally part of the industrial conglomerate Goodrich Corporation, it was acquired in 1990 by the French tire maker Michelin. BFGoodrich was the first American tire manufacturer to make radial tires. It made tires for the then new Winton car from Winton Motor Carriage Company.
Siping is a process of cutting thin slits across a rubber surface to improve traction in wet or icy conditions.
The rim is the "outer edge of a wheel, holding the tire". It makes up the outer circular design of the wheel on which the inside edge of the tire is mounted on vehicles such as automobiles. For example, on a bicycle wheel the rim is a large hoop attached to the outer ends of the spokes of the wheel that holds the tire and tube. In cross-section, the rim is deep in the center and shallow at the outer edges, thus forming a "U" shape that supports the bead of the tire casing.
Uniform Tire Quality Grading, commonly abbreviated as UTQG, is a set of standards for passenger car tires that measures a tire's treadwear, temperature resistance and traction. The UTQG was created by the National Highway Traffic Safety Administration in 1978, a branch of the United States Department of Transportation (DOT). All passenger car tires manufactured for sale in the United States since March 31, 1979 are federally mandated to have the UTQG ratings on their sidewall as part of the DOT approval process, in which non-DOT approved tires are not legal for street use in the United States. Light truck tires are not required to have a UTQG. It is not to be confused with the tire code, a supplemental and global standard measuring tire dimensions, load-bearing ability and maximum speed, maintained by tire industry trade organizations and the International Organization for Standardization.
A run-flat tire is a pneumatic vehicle tire designed to resist the effects of deflation when punctured, allowing the vehicle to continue to be driven at reduced speeds for limited distances. First developed by tire manufacturer Michelin in the 1930s, run-flat tires were introduced to the public market in the 1980s. They have increased in popularity over time.
Automotive tires are described by an alphanumeric tire code or tyre code, which is generally molded into the sidewall of the tire. This code specifies the dimensions of the tire, and some of its key limitations, such as load-bearing ability, and maximum speed. Sometimes the inner sidewall contains information not included on the outer sidewall, and vice versa.
Pneumatic tires are manufactured according to relatively standardized processes and machinery, in around 455 tire factories in the world. With over 1 billion tires manufactured worldwide annually, the tire industry is a major consumer of natural rubber. Tire factories start with bulk raw materials such as synthetic rubber, carbon black, and chemicals and produce numerous specialized components that are assembled and cured.
The Goodyear Polyglas tire was a bias-belted tire announced in 1967 by Goodyear. "Polyglas" was a registered trademark. The tire combined some characteristics of both bias-ply and radial-ply tires. They had a wider tread than most other tires on the market then and used fiberglass belts.
Tire uniformity refers to the dynamic mechanical properties of pneumatic tires as strictly defined by a set of measurement standards and test conditions accepted by global tire and car makers.
Formula One tyres are specialised racing tyres designed for use on a Formula One car. These tyres play a crucial role in the car's performance, affecting grip, handling, and overall speed. The tyres have undergone major changes throughout the history of Formula One with different manufacturers and specifications used in the sport.
The Seiberling Rubber Company was an American tire manufacturer for motor vehicles.
The Charles Goodyear Medal is the highest honor conferred by the American Chemical Society, Rubber Division. Established in 1941, the award is named after Charles Goodyear, the discoverer of vulcanization, and consists of a gold medal, a framed certificate and prize money. The medal honors individuals for "outstanding invention, innovation, or development which has resulted in a significant change or contribution to the nature of the rubber industry". Awardees give a lecture at an ACS Rubber Division meeting, and publish a review of their work in the society's scientific journal Rubber Chemistry and Technology.
In motorsports, a tire war occurs when more than one manufacturer provides tires for a motorsports series. Historically, tire wars have occurred in many high-level series, such as Formula One, NASCAR, Super GT, and MotoGP.
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