Tire lettering

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Tire lettering is the practice of putting, or drawing visible letters on the sidewall of an automobile's tires. In modern usage, the lettering is often big car brands or tire brands names, with custom lettering being a much smaller niche of that. It can also refer to other after market customizations to the side wall of the tire, such as the "white wall tire" look, but any color of the spectrum is available now, including "rainbow wall tires".

Contents

Lettering on several tires. Examples of different tire sidewall markings.png
Lettering on several tires.

Overview

Tyre lettering (British)/tire lettering (American) can be traced back as far as 1922, when Firestone Tire and Rubber Company launched its balloon tires on April 5, 1922., [1] stenciling the Firestone brand name onto the tire.

In 1940, Alfred B. Poschel invented a rubber transfer method that could apply lettering to tires; [2] however, the decal method failed to gain mass acceptance.

The stenciling method of tire lettering became popular with auto racing teams in the 1950s as a way to display the tire manufacturer on the car's tires. [3]

Tire lettering made its way to production tires in the mid-to-late 1960s in the form of raised white letter tires and gained popularity with American muscle cars in the 1970s and 1980s [4] until tire manufacturers stopped producing raised white letter tires on a mass scale.

Many attempted to create decals that could be applied to tires, but it wasn't until the late 2000s tire lettering came roaring back with the advent of tire decals, US-based company Tire Stickers.

Raised white letter tires in the 1960s and 1970s

While tire lettering was previously drawn or painted onto the tires, in the late 1960s, tire manufacturers began producing white letter tires that were part of the tire.

Early automobile tires were made of pure natural rubber with various chemicals mixed into the tread compounds to make them wear better [4]. The best of these was zinc oxide, a pure white substance that increased traction and also made the entire tire white. [5]

However, the white rubber did not offer sufficient endurance, so carbon black was added to the rubber to greatly increase tread life. [6] Using carbon black only in the tread produced tires with inner and outer sidewalls of white rubber, which is where whitewall tires came from.

Later, entirely black tires became available with white sidewalls being covered with a somewhat thin, black colored layer of rubber. By compressing the white rubber through the letter cutouts in the black outer layer, it gave the effect of raised white letter tires.

Mickey Thompson claims the first raised white letter tires in 1970, [7] but many manufacturers put out similar raised white letter tires in the late 1960s and early 1970s, including Goodyear [8] and Firestone. [9]

Tire lettering resurgence with tire decals

With tire manufacturers no longer producing raised white letter tires on a mass scale, the advent of tire decals came about.

Initially, it was the tire manufacturers themselves who made the first serious attempts with both Goodyear and Firestone inventing versions, [10] [11] in 1987 and 1990, respectively, that added a significant processing difficulty and expense, halting their production.

Independent companies tried all sorts of different materials and methods to produce a durable and effective decal, including laminate [12] and adhesive layers to the tire sidewall prior to thermal transfer of thick, cured rubber articles cut, [13] but nothing gained mass-market acceptance.

Then, a company called Tire Stickers emerged, producing patented tire decals for the general public, [14] filling the void left by tire manufacturers with both ink-based and rubber-based decals that lasted longer than the age-old method of drawing or stenciling letters onto tires.

Since the tire manufacturers themselves were not producing tire decals, this development led to an explosion of custom tire decals, used by custom shops like West Coast Customs and with major tire brands like BF Goodrich collaborating with Tire Stickers. [15]

Related Research Articles

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A tire or tyre is a ring-shaped component that surrounds a wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide traction on the surface over which the wheel travels. Most tires, such as those for automobiles and bicycles, are pneumatically inflated structures, which also provide a flexible cushion that absorbs shock as the tire rolls over rough features on the surface. Tires provide a footprint, called a contact patch, that is designed to match the weight of the vehicle with the bearing strength of the surface that it rolls over by providing a bearing pressure that will not deform the surface excessively.

<span class="mw-page-title-main">Racing slick</span> Type of tire used in auto racing

A racing slick or slick tyre is a type of tyre that has a smooth tread used mostly in auto racing. The first production slick tyre was developed by M&H Tires in the early 1950s for use in drag racing. By eliminating any grooves cut into the tread, such tyres provide the largest possible contact patch to the road, and maximize dry traction for any given tyre dimension; see Performance. Slick tyres are used on race tracks and in road racing, where acceleration, steering and braking require maximum traction from each wheel. Slick tyres are typically used on only the driven (powered) wheels in drag racing, where the only concern is maximum traction to put power to the ground, and are not used in rallying.

<span class="mw-page-title-main">Goodyear Tire and Rubber Company</span> American multinational tire manufacturing company

The Goodyear Tire & Rubber Company is an American multinational tire manufacturing company founded in 1898 by Frank Seiberling and based in Akron, Ohio. Goodyear manufactures tires for passenger vehicles, aviation, commercial trucks, military and police vehicles, motorcycles, RVs, race cars, and heavy off-road machinery. It also licenses the Goodyear brand to bicycle tires manufacturers, returning from a break in production between 1976 and 2015. As of 2017, Goodyear is one of the top five tire manufacturers along with Bridgestone (Japan), Michelin (France), Continental (Germany) and MRF (India).

<span class="mw-page-title-main">Firestone Tire and Rubber Company</span> American tire company

Firestone Tire and Rubber Company is an American tire company founded by Harvey S. Firestone (1868–1938) in 1900 initially to supply solid rubber side-wire tires for fire apparatus, and later, pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era. Firestone soon saw the huge potential for marketing tires for automobiles, and the company was a pioneer in the mass production of tires. Harvey S. Firestone had a personal friendship with Henry Ford, and used this to become the original equipment supplier of Ford Motor Company automobiles, and was also active in the replacement market.

The Firestone and Ford tire controversy of the 1990s saw hundreds of people die in automobile crashes caused by the failure of Firestone tires installed on light trucks made by Ford Motor Company.

<span class="mw-page-title-main">Radial tire</span> Particular design of vehicular tire

A radial tire is a particular design of vehicular tire. In this design, the cord plies are arranged at 90 degrees to the direction of travel, or radially. Radial tire construction climbed to 100% market share in North America following Consumer Reports finding the superiority of the radial design in 1968, and were standard by 1976.

<span class="mw-page-title-main">Whitewall tire</span> Tire with white sidewall

Whitewall tires or white sidewall (WSW) tires are tires having a stripe or entire sidewall of white rubber. These tires were most commonly used from the early 1900s to around the mid 1980s.

Cooper Tire & Rubber Company is an American company that specializes in the design, manufacture, marketing, and sales of replacement automobile and truck tires, and has subsidiaries that specialize in medium truck, motorcycle, and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has 60 manufacturing, sales, distribution, technical, and design facilities within its worldwide family of subsidiary companies, including the UK-based Avon Tyres brand, which produces tires for motorcycles, road cars, and race cars.

<span class="mw-page-title-main">BFGoodrich</span> Brand of tires produced and sold by Michelin

BFGoodrich is an American tire company. Originally part of the industrial conglomerate Goodrich Corporation, it was acquired in 1990 by the French tire maker Michelin. BFGoodrich was the first American tire manufacturer to make radial tires. It made tires for the then new Winton car from Winton Motor Carriage Company.

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Uniform Tire Quality Grading, commonly abbreviated as UTQG, is the term encompassing a set of standards for passenger car tires that measures a tire's treadwear, temperature resistance and traction. The UTQG was created by the National Highway Traffic Safety Administration in 1978, a branch of the United States Department of Transportation (DOT). All tires manufactured for sale in the United States since March 31, 1979 are federally mandated to have the UTQG ratings on their sidewall as part of the DOT approval process, in which non-DOT approved tires are not legal for street use in the United States. It is not to be confused with the tire code, a supplemental and global standard measuring tire dimensions, load-bearing ability and maximum speed, maintained by tire industry trade organizations and the International Organization for Standardization.

<span class="mw-page-title-main">Tire code</span> Alphanumeric code specifying tire sizes and limits

Automotive tires are described by an alphanumeric tire code or tyre code, which is generally molded into the sidewall of the tire. This code specifies the dimensions of the tire, and some of its key limitations, such as load-bearing ability, and maximum speed. Sometimes the inner sidewall contains information not included on the outer sidewall, and vice versa.

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<span class="mw-page-title-main">Goodyear Polyglas tire</span>

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<span class="mw-page-title-main">Seiberling Rubber Company</span>

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<span class="mw-page-title-main">Charles Goodyear Medal</span> Award

The Charles Goodyear Medal is the highest honor conferred by the American Chemical Society, Rubber Division. Established in 1941, the award is named after Charles Goodyear, the discoverer of vulcanization, and consists of a gold medal, a framed certificate and prize money. The medal honors individuals for "outstanding invention, innovation, or development which has resulted in a significant change or contribution to the nature of the rubber industry". Awardees give a lecture at an ACS Rubber Division meeting, and publish a review of their work in the society's scientific journal Rubber Chemistry and Technology.

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References

  1. Motoramic (5 April 2013). "April 5: Firestone launches balloon tires on this date in 1922". Yahoo News. Yahoo. Retrieved 13 February 2017.
  2. "Rubber transfer or decalcomania". Google Patents. Retrieved 13 February 2017.
  3. "1955 Ford Fairlane Race Video". Cars Online. Retrieved 13 February 2017.
  4. Genat, Robert (June 2013). Woodward Avenue: Cruising the Legendary Strip. CarTech Inc. ISBN   9781613250914 . Retrieved 13 February 2017.
  5. Cameron, Kevin (2009-11-12). Top Dead Center 2: Racing and Wrenching with Cycle World's Kevin Cameron. Motorbooks. ISBN   9780760336083 . Retrieved 13 February 2017.
  6. Cameron, Kevin (2009-11-12). Top Dead Center 2: Racing and Wrenching with Cycle World's Kevin Cameron. Motorbooks. ISBN   9780760336083.
  7. "Mickey Thompson". www.alsetire.com. Archived from the original on February 15, 2017. Retrieved 20 May 2023.
  8. "GYF7015N - F70 X 15 Goodyear Raised White Letter Speedway Wide Tread 2 Ply Nylon Tire". Classic Industries. Retrieved 13 February 2017.
  9. "1967-69 Firestone Raised White Letter Tire E70x14". Rick's Camaros.
  10. "Tire having decorative applique on sidewall and method for preparing same". United States Patent Full-Text and Image Database.
  11. "Polymer transfer decals comprising saturated elastomers". US Patent & Trademark Office, Patent Full Text and Image Database.
  12. Peyron, Georges. "Decorative laminate for elastomeric articles". Google Patents. Retrieved 13 February 2017.
  13. DeTrano, Mario. "Pneumatic tire having a decorative applique and a method for applying a decorative applique to a tire". US Patent & Trademark Office, Patent Full Text and Image Database. Retrieved 13 February 2017.
  14. "Tire Stickers".
  15. "BFGoodrich Tires Collaborates with Tire Stickers for Exclusive Tire Customization Technology" (Press release).

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

  1. Motoramic (5 April 2013). "April 5: Firestone launches balloon tires on this date in 1922". Yahoo News. Yahoo. Retrieved 13 February 2017.
  2. "Rubber transfer or decalcomania". Google Patents. Retrieved 13 February 2017.
  3. "1955 Ford Fairlane Race Video". Cars Online. Retrieved 13 February 2017.
  4. Genat, Robert (June 2013). Woodward Avenue: Cruising the Legendary Strip. CarTech Inc. ISBN   9781613250914 . Retrieved 13 February 2017.
  5. Cameron, Kevin (2009-11-12). Top Dead Center 2: Racing and Wrenching with Cycle World's Kevin Cameron. Motorbooks. ISBN   9780760336083 . Retrieved 13 February 2017.
  6. Cameron, Kevin (2009-11-12). Top Dead Center 2: Racing and Wrenching with Cycle World's Kevin Cameron. Motorbooks. ISBN   9780760336083.
  7. "Mickey Thompson". www.alsetire.com. Archived from the original on February 15, 2017. Retrieved 20 May 2023.
  8. "GYF7015N - F70 X 15 Goodyear Raised White Letter Speedway Wide Tread 2 Ply Nylon Tire". Classic Industries. Retrieved 13 February 2017.
  9. "1967-69 Firestone Raised White Letter Tire E70x14". Rick's Camaros.
  10. "Tire having decorative applique on sidewall and method for preparing same". United States Patent Full-Text and Image Database.
  11. "Polymer transfer decals comprising saturated elastomers". US Patent & Trademark Office, Patent Full Text and Image Database.
  12. Peyron, Georges. "Decorative laminate for elastomeric articles". Google Patents. Retrieved 13 February 2017.
  13. DeTrano, Mario. "Pneumatic tire having a decorative applique and a method for applying a decorative applique to a tire". US Patent & Trademark Office, Patent Full Text and Image Database. Retrieved 13 February 2017.