Tod Sacerdoti

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Tod Sacerdoti
Tod Sacerdoti & Bruce Falck (15823179156).jpg
Alma mater Yale University
Stanford University
Occupation(s)Business executive and investor
Known forFounder of BrightRoll

Tod Sacerdoti is an American businessperson. He served as Founder and CEO of BrightRoll between 2006 and 2014, which was purchased by Yahoo! for $640M. He then served as Vice President, Display and Video Advertising Products of Yahoo until 2017.



During high school Sacerdoti was a competitive badminton player. [1] Sacerdoti received his undergraduate education from Yale University, where he served as the president of the fraternity Sigma Alpha Epsilon, [2] and then received an MBA from the Stanford Graduate School of Business. [3]


Sacerdoti began his career as an investment banking analyst at Robertson Stephens. [4] He later worked as Director of Business Development at Spoke Software, and eventually at Plaxo as Director of Revenue and Business Development. [3] [5] In 2006 he founded the company BrightRoll with business partner Dru Nelson, [3] and served as the company’s CEO. [6]

In 2014 Sacerdoti sold BrightRoll to Yahoo for $640 million. [3] [7] Following this, he joined Yahoo and served as the company’s Vice President, Display and Video Advertising Products. In 2016, Sacerdoti was one of the key figures on the response team to various public technical problems and ad traffic issues. [8] Sacerdoti has stated that traditional media is unable to keep up with digital media in terms of ad revenue, largely because of software that automates ad selling and buying. [9] He has also been an investor in other private companies. [10]


In 2012 Sacerdoti was named to the forty under forty of the San Francisco Business Times . [11] He then received a Bronze Stevie Award for innovator of the year in computer software in 2013. [12] [13] In 2014 Sacerdoti was awarded the EY Entrepreneur of the Year – Media, Entertainment and Communications Award. [14]

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  3. 1 2 3 4 "Who is BrightRoll and why did Yahoo pay $640m". 17 November 2014.
  4. Richard C. Dorf and Thomas H. Byers (2005). Technology Ventures: From Idea to Enterprise. McGraw Hill Professional. p. 515.
  5. "Tod M. Sacerdoti: Executive Profile & Biography - Bloomberg". 18 August 2023.
  6. "Tod Sacerdoti".
  7. Levy, Ari (12 November 2014). "BrightRoll takes Yahoo deal over risky IPO". CNBC .
  8. "BrightRoll Founder Tod Sacerdoti Has Exited Yahoo – Er, Oath - AdExchanger". 21 June 2017.
  9. "BrightRoll's Sacerdoti: Automated Ads Killing Media". Business Insider .
  10. "Amino Payments raises $4.5M seed round to ramp up hiring - Philly". 21 February 2018.
  11. "Forty Under 40: Tod Sacerdoti". Retrieved 2021-07-08.
  12. "Burke's Annual Report 2016-17". 5 January 2018.
  13. "Management Awards - Stevie Awards".
  14. Kacsmar, Mike. "EYVoice: How Starting Small And Failing Fast Can Help You Win". Forbes . Archived from the original on March 24, 2015.