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Todd Pedersen | |
|---|---|
| Born | Todd Richard Pedersen November 23, 1968 |
| Alma mater | Brigham Young University |
| Occupation | CEO of Vivint |
| Years active | 1997–present |
| Spouse | Andie Pedersen |
| Children | 5 |
Todd Richard Pedersen (born November 23, 1968) is an American entrepreneur and the founder of Vivint, Inc., a home automation, security and energy company. Vivint, Inc. was acquired in late 2012 by the Blackstone Group. [1]
Todd Pedersen was born in Seattle, Washington, the fourth of eleven children, and grew up in Idaho Falls, Idaho, where he attended Idaho Falls High School. [2]
After finishing a 2-year mission for his church, he returned and settled in Provo, Utah. In 1992 he began selling pest-control services door-to-door from a small business with 10 employees based in a trailer in Arizona. [3] [4]
A few years later, he switched to a different product, burglar alarms, though using the same marketing technique. [5] [6] He contacted high-school friend Keith Nellesen to assist in this venture. Together, they founded APX Alarm Security Solutions in 1999 in Provo, Utah, utilizing his door-to-door marketing strategy. In 2011 APX Alarm was rebranded as Vivint to reflect its emphasis on living intelligently through home automation. [7] The company became a major competitor in the industry, as well as expanding its marketing through more traditional venues such as television advertising and telephone sales representatives. [8]
Pedersen was featured in the sixth season finale of the CBS reality show, Undercover Boss in 2015. [9] The experience afforded him valuable insights into his employees' work days. [10]
In 2021 Pedersen stepped down as Vivint's CEO. [11] [12]
Pedersen created a workforce of approximately 13,500 full-time and part-time employees through innovations in employee relations. These innovations include an on-site restaurant at his corporate headquarters in Provo, [13] a free medical clinic, [14] and various recreational areas including a basketball court and a weight room. [14]
Under his direction, the firm branched into Vivint Solar, a solar-energy company. [15] [16]
Outside of his industry, Pedersen has sought innovation in public education, particularly emphasizing use of the abacus in the classroom at early ages to strengthen mathematical skills. [17] [18] He also partners the 501(c)(3) non-profit organization Vivint Gives Back with organizations such as Feed My Starving Children. [19] [20] [21]
Pedersen was named Entrepreneur of the Year by three separate entities, first in 2010 by Ernst & Young, [22] next by the Utah Valley Entrepreneurial Forum in 2012, [23] and in 2013 by MountainWest Capital Network. [24]
In 2015 Pedersen was inducted into the David Eccles School of Business Hall of Fame. [25]
In 2019 Pedersen and his wife were the largest donors to Intermountain Health's new hospital annex, which is known as the Pedersen Tower. [26]
In 2022 Pedersen and his wife donated $35,000,000 to Primary Children's Hospital to improve healthcare to kids. [27] [28]
In 2016 Pedersen was involved in a fatal accident during the SCORE Baja 500 off-road race. [29]
Pedersen lives with his wife and their five children in the Provo, Utah area, and is a member of the Church of Jesus Christ of Latter-day Saints. [30]
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