Company type | Brand |
---|---|
Genre | Cute, kawaii, bright, Japanese |
Founded | 2005, Los Angeles, California |
Founder | Simone Legno, Ivan Arnold, Pooneh Mohajer |
Headquarters | , |
Key people |
|
Products | apparel, toys, cosmetics |
Website | www |
tokidoki ('sometimes' in Japanese) is a Japanese-inspired lifestyle brand created in 2006 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold.
While based on the kitschy world of Japanese pop culture cartoons, and superficially resembling Japanese anime and manga, it has been described as complex and reciprocal set of cultural and economic influences between Japan, Italy and the USA, explaining its broad outreach and emotional appeal to consumers in Italy and other countries who grew up with Japanese anime and manga. [1] Its logo, a heart atop crossbones, was described by Simone as "There is dark and light, there is the edgy, there is the cute." [2]
In April 2005, the co-founder of cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold, saw Simone Legno's personal portfolio website, which had some popularity, being listed as one of The Independent's top ten "websites of the week". [3] They subsequently arranged to meet him, and Simone joined them in Los Angeles. Simone has become a recent fixture at San Diego Comic-Con and makes appearances at various locations worldwide for signings and promotions.
Simone has produced individual works as well as collaborations with other artists, such as Karl Lagerfeld, a German fashion designer, for a range of collectible dolls and accessories.
The brand has been used in numerous products including apparel, footwear, and accessories based on the art, cartoon characters and the logo designed by Simone Legno. tokidoki also has multiple business projects and collaborations with global brands such as Hello Kitty, Bearbrick, Barbie, Marvel, Nissan, Sephora, and The Holy See. [4] Simone created merchandise for Roma, his childhood-favourite Italian Serie A football team. [2]
Characters created by tokidoki include Cactus Friends, Donutella and Her Sweet Friends, Unicorno, Moofia, Mermicorno, Til Death, Punkstar, [5] and Luce, the official mascot of the 2025 Jubilee.
Hello Kitty, also known by her real name Kitty White, is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as a British anthropomorphized white cat with a red bow and no visible mouth. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow.
Shotacon, abbreviated from Shōtarō complex, is, in Japanese contexts, the attraction to young boy characters, or media centered around this attraction. The term refers to a genre of manga and anime wherein prepubescent or pubescent male characters are depicted in a suggestive or erotic manner, whether in the obvious role of object of attraction, or the less apparent role of "subject".
Astro Boy, known in Japan as Mighty Atom, is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Kobunsha's Shōnen from 1952 to 1968. The 112 chapters were collected into 23 tankōbon volumes by Akita Shoten. Dark Horse Comics published an English translation in 2002. The story follows Astro Boy, an android young boy with human emotions who is created by Umataro Tenma after the recent death of his son Tobio. Eventually, Astro is sold to a robot circus run by Hamegg, but is saved from his servitude by Professor Ochanomizu. Astro becomes a surrogate son to Ochanomizu who creates a robotic family for Astro and helps him to live a normal life like an average human boy, while accompanying him on his adventures.
Kawaii(Japanese: かわいい or 可愛い, [kawaiꜜi]; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime and merchandise, exemplified by the creation of Hello Kitty by Sanrio in 1974. The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as big eyes and small mouths, and has become a prominent aspect of Japanese popular culture, influencing entertainment, fashion, advertising, and product design.
Chibi, also known as super deformation (SD), is a style of caricature originating in Japan, and common in anime and manga where characters are drawn in an exaggerated way, typically small and chubby with stubby limbs, oversized heads, and minimal detail. The style has found its way into the anime and manga fandom through its usage in manga works and merchandising.
Sanrio Company, Ltd. is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat and one of the most successful marketing brands in the world. Sanrio's mission and vision statements are "everyone getting along together" and "One World, Connecting Smiles".
Outlaw Star is a Japanese media mix primarily consisting of an anime television series produced by Sunrise and a corresponding seinen manga series written and illustrated by Takehiko Itō. The series takes place in the "Toward Stars Era" universe in which spacecraft are capable of traveling faster than the speed of light. The plot follows protagonist Gene Starwind and his motley crew of an inherited ship dubbed the Outlaw Star, as they search for a legendary outer space treasure trove called the "Galactic Leyline".
In Japanese popular culture, a bishōjo, also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games, and also appear in advertising and as mascots, such as for maid cafés. An attraction towards bishōjo characters is a key concept in otaku subculture.
Moe anthropomorphism is a form of anthropomorphism in anime, manga, and games where moe qualities are given to non-human beings, objects, concepts, or phenomena. In addition to moe features, moe anthropomorphs are also characterized by their accessories, which serve to emphasize their original forms before anthropomorphosis. The characters here, usually in a kind of cosplay, are drawn to represent an inanimate object or popular consumer product. Part of the humor of this personification comes from the personality ascribed to the character and the sheer arbitrariness of characterizing a variety of machines, objects, and even physical places as cute.
Cinnamoroll is a character series created by Sanrio in 2001, with character designs from Miyuki Okumura. The main character, Cinnamoroll, is a white puppy with chubby and pink cheeks, long ears, blue eyes, and a tail that resembles a Cinnamon roll. He starred in his own manga series, an anime movie, and various animation shorts.
The Wonderful World of Puss 'n Boots is a 1969 Japanese animated action comedy musical film produced by Toei Animation and directed by Kimio Yabuki. The screenplay and lyrics, written by Hisashi Inōe and Morihisa Yamamoto, are based on the European fairy tale character Puss in Boots by Charles Perrault, expanded with elements of Alexandre Dumas-esque swashbuckling adventure and cartoon animal slapstick, with many other anthropomorphic animals in addition to the title character. The Toei version of the character himself is named Pero, after Perrault.
Japanese popular culture includes Japanese cinema, cuisine, television programs, anime, manga, video games, music, and doujinshi, all of which retain older artistic and literary traditions; many of their themes and styles of presentation can be traced to traditional art forms. Contemporary forms of popular culture, much like the traditional forms, are not only forms of entertainment but also factors that distinguish contemporary Japan from the rest of the modern world. There is a large industry of music, films, and the products of a huge comic book industry, among other forms of entertainment. Game centers, bowling alleys, and karaoke parlors are well-known hangout places for teens while older people may play shogi or go in specialized parlors. Since the end of the US occupation of Japan in 1952, Japanese popular culture has been influenced by American media. However, rather than being dominated by American products, Japan localised these influences by appropriating and absorbing foreign influences into local media industries. Today, Japanese popular culture stands as one of the most prominent and influential popular cultures around the world.
Amatsuki (あまつき) is a manga series by Shinobu Takayama, serialized in Monthly Comic Zero Sum. A 13 episode anime adaptation produced by Studio Deen premiered on April 4, 2008.
Simone Legno is an Italian artist best known for the creation of the tokidoki brand. Legno's designs are influenced by his interest in Japan and its culture, as well as street art and graffiti.
Magical girl is a subgenre of primarily Japanese fantasy media centered on young girls who possess magical abilities, which they typically use through an ideal alter ego into which they can transform.
Kiratto Pri☆Chan, short for Sparkling Prism☆Channel, is a Japanese arcade game by Takara Tomy Arts. It is the successor to Pretty Rhythm, PriPara, Idol Time PriPara and the third entry in Takara Tomy's Pretty Series.
Line Friends are featured characters, invented by South Korean designer Kang Byeong Mok, based on the stickers from diverse applications of the South Korean internet search giant Naver Corporation and the Japanese messaging app Line. Released in 2015, the characters are used in various products, animations, games, cafes, hotels and theme parks. In addition to its online presence, physical stores featuring Line Friends have opened in cities around the world. The brand has currently managed by its subsidiary Line Friends Corporation since 2015.
My Roommate Is a Cat is a Japanese manga series written by Minatsuki and illustrated by Asu Futatsuya, serialized online via Flex Comix's Comic Polaris website since June 2015. It has been collected in nine tankōbon volumes. An anime television series adaptation by Zero-G aired from January to March 2019.
The 2025 Jubilee is a jubilee in the Catholic Church that will be celebrated in the year 2025. It was announced by Pope John Paul II at the end of the Great Jubilee. This jubilee was preceded by the Extraordinary Jubilee of Mercy of 2015–2016.
Luce is the official mascot of the Catholic Church's 2025 Jubilee. Designed by tokidoki founder Simone Legno, she represents a Catholic pilgrim. Luce has a pet dog named Santino and friends named Fe, Xin, and Sky. The designs of Luce and her friends have been compared to anime characters.