Tony Weisman

Tony Weisman
Born	1960 (age 64–65) Chicago, United States
Education	Brown University and Northwestern University
Occupation	Marketing executive
Known for	Was the Chief Marketing Officer of Dunkin' Donuts North America
Spouse	Tracy Weisman
Children	2

Tony Weisman (born 1960) is an American marketing executive who is the CEO of SnapPoint. From 2017 to 2019, he was Chief Marketing Officer of Dunkin' Donuts North America. ^{[1] [2] [3]}

Early life and education

Weisman was born and raised in Chicago, and graduated from Brown University with a Bachelor of Arts in Political Science. He completed additional executive education at Northwestern University. ^[4] He is an avid sailor on Lake Michigan.

Career

He spent about 19 years at ad agency Leo Burnett Worldwide, holding various management positions and leading work on high-profile consumer brands.

Weisman was appointed as chief growth officer at DraftFCB Chicago. In 2006, he was removed from his position after the ad agency lost the $580 million Walmart account and was barred from participating in the new agency search. ^[5]

In 2007 Weisman joined advertising agency Digitas and in 2013 was elevated to Chief Executive Officer (North America) at DigitasLBi. While CEO he served as a member of its Global Executive Board and reported to Luke Taylor, global CEO of DigitasLBi. He replaced Colin Kinsella. ^[6]

Tony Weisman was appointed on Sept 5, 2017 as the new Chief Marketing Officer of Dunkin' Donuts North America. During his tenure he was responsible for rebranding the company by dropping 'Donuts' from its name and helping the chain with its espresso launch and the test of its plant-based breakfast sandwich. He left Dunkin' on Dec 1, 2019. ^[7]

Recognition

In 2005, he has received a Silver Medal, an award from Chicago Advertising Federation. ^{[8] [9]}

References

1. "After clocking six years at Digitas, Tony Weisman has been handed the reins as the agency's North American CEO".
2. "Digitaslbi elevates tony weisman to north america ceo".
3. Embers, Sydney (2 August 2015). "Cool Influencers With Big Followings Get Picky About Their Endorsements". New York Times . Retrieved 23 November 2015.
4. "Dunkin' Donuts Announces Appointment Of Chief Marketing Officer". PR Newswire. September 5, 2017.
5. "Chicago Advertising Federation awards Tony Weisman its 2015 Silver Medal". Chicago Business Journal. September 9, 2015.
6. "Digitas USA names Tony Weisman new CEO". Chicago Business. March 19, 2013.
7. Maze, Jonathan (October 16, 2019). "Tony Weisman, Dunkin's U.S. CMO, to leave the company". Restaurant Business. Retrieved 2020-06-06.
8. "Digitas' Tony Weisman is CAF's Silver Medal Awardee". Reel Chicago. September 9, 2015.
9. "Tony Weisman named recipient of the Chicago Advertising Federation 2015 Silver Medal Award". Archived from the original on October 10, 2015.