Type of site | Internet games |
|---|---|
| Available in | English |
| Founded | 2001 |
| Owner | Kraft Foods |
| Created by | Kraft Foods |
| Founder(s) | Kraft Foods |
| Commercial | Yes |
| Registration | Optional |
| Launched | 2001 |
| Current status | Defunct |
TooMunchFun was an American advergaming portal owned by Kraft Foods. [1] It went into operation in 2001. Many of its games were tied in to at least one of its brands, including Post Cereals, which also had its own website. [1] As of a June 2001 Nielsen survey, the website attracted an audience of 59,000 unique users ages 6-11 [2]
In the 2001 back-to-school season, Kraft held a series of sweepstakes on both the TooMunchFun and Nickelodeon websites. [3] In 2002, it had a game coinciding with the 20th anniversary re-release of E.T., ET Adventures. [4] For the 2002 back-to-school season, the website offered music-related content, to complement what other websites were doing with the Be a Popstar game. [5] For the same season in 2003, it offered activities related to Kraft's Win A Sports Star For Your School campaign. [6]
It is unknown what led to the closure of the website. In February 2005, TooMunchFun was replaced by a Kraft Brands landing page saying that the website was removed, with users having the choice of either Postopia or NabiscoWorld, its sister sites at the time. [7]