Last updated
Walkthrough on bill pay web page
Available in English, Multi-Language
Headquarters New York, NY
Founder(s) Dan Kotlicki (CEO)
Ohad Rozen
Industry Software

Toonimo is a web-based solution that offers on-site user assistance via online walkthroughs. [1] [2]


Company Overview

Toonimo is a cloud-based digital walkthrough platform that helps guide users through website funnels. [3] Toonimo works by overlaying human voice audio and graphical coachmarks on web pages to guide or orient web users. [4] Other features include an analytics dashboard, A/B testing functionality, a personalization suite, and more. [5] The company serves financial, insurance, healthcare, telecommunication, education, travel, hospitality, and other industries in both B2B and B2B2C situations. [6]


Toonimo was founded in 2013 by Ohad Rozen [7] and Dan Kotlicki, who is also the CEO of the company. [8] Their headquarters are in New York City, NY, with an additional office located in Tel Aviv, Israel. [9] Their assistance was first used by small and midsize insurance companies and banks, who did not have enough staff to help customers. In 2017, Toonimo joined the Oracle Startup Cloud Accelerator program and got access to its worldwide network of bank, telecom and insurance companies. [10]

Toonimo is backed by Lightspeed Venture Partners, [11] Real Life Innovations, and several other private investors.[ citation needed ]


Toonimo is managed by CEO Dan Kotlicki. Other key executives are:

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  1. "Beyond Explainer Videos: 3 Cool User Guide Tools". TechCo. 2015-02-13. Retrieved 2017-08-08.
  2. "Toonimo Debuts to Add Walkthroughs to Your Website". Kabbage Small Business Blog. 2015-11-21. Retrieved 2017-08-08.
  3. Vilner, Yoav (2015-03-27). "4 Tools to Skyrocket Your Demand Generation Strategy in 2015". The Next Web. Retrieved 2017-08-08.
  4. "Toonimo now allows websites to show themselves to you". VentureBeat. 2015-09-10. Retrieved 2017-08-09.
  5. Gaeta, Vin. "3 Essential Software Tools to Help Improve Your Customer Experience" . Retrieved 2017-08-09.
  6. "Toonimo Inc.: Private Company Information - Bloomberg". Retrieved 2017-08-08.
  7. Rozen, Ohad. "Ohad Rozen". Entrepreneur. Retrieved 2020-10-27.
  8. "About Us |". Retrieved 2017-08-08.
  9. "Toonimo | Start-Up Nation Finder". Start-Up Nation Finder. Retrieved 2020-10-27.
  10. Banks-Louie, Sasha. "Oracle BrandVoice: UX Startup Goes For Big Customers With Move To Cloud Accelerator". Forbes. Retrieved 2021-03-03.
  11. "Toonimo". Lightspeed Venture Partners. Retrieved 2020-10-27.
  12. "Toonimo Company Profile: Valuation & Investors". Retrieved 2021-03-01.