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BI Norwegian Business School is the largest business school in Norway and the second largest in all of Europe. BI has in total four campuses with the main one located in Oslo. The university has 845 employees consisting of an academic staff of 404 people and 441 administrative staff. In 2015, BI Norwegian Business School had 18,728 students. BI is the largest supplier of economic and administrative competence and skills in Norway with more than 200,000 graduates since 1983. BI Norwegian Business School is a private foundation and is accredited by NOKUT as a specialised university institution. BI organised its academic activities in nine separate research departments covering all of the disciplines that can be expected at a modern European business school.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.
Oliver Eaton Williamson was an American economist, a professor at the University of California, Berkeley, and recipient of the 2009 Nobel Memorial Prize in Economic Sciences, which he shared with Elinor Ostrom.
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
The resource-based view (RBV) is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage.
Kozminski University is a private, non profit business school in Warsaw, Poland, and is considered to be "Poland’s highest rated private university". It was established in 1993 and named after Leon Koźmiński, a Polish professor of economics and entrepreneurship, and also the father of Andrzej Koźmiński, the founder and the first rector of the school. It is one of the top business schools in the world, contains the Central Eastern campus of ESCP as of 2015, and the only institution of higher education in Poland, holding the "triple accreditation ". Less than 1% of business education providers worldwide hold these three major international quality accreditations. The Financial Times named the university as the best business school in Poland and Central Europe.
Gabriel Robertstad Garcia Benito is a Norwegian economist, Professor of Strategy and International Business and a previous Dean of Doctoral Studies at BI Norwegian Business School, in Oslo, Norway. He is known for his work on foreign direct investments.
In management, the relational view by Jeffrey H. Dyer and Harbir Singh is a theory for considering networks and dyads of firms as the unit of analysis to explain relational rents, i.e., superior individual firm performance generated within that network/dyad. This view has later been extended by Lavie (2006).
Varun Grover is an American Information systems researcher, who is the David D. Glass Endowed Chair and Distinguished Professor at the Walton School of Business, University of Arkansas. From 2002-17, he was the William S. Lee Distinguished Professor of Information Systems at Clemson University, where he taught doctoral seminars on methods and information systems. He is consistently in the top 3 IS researchers in the world. He has an h-index of 97, among the top 5 in his field Dr. Grover has more than 45,000 citations in Google Scholar and over 10,000 citations in Web of Science.
Koen Vandenbempt is a Belgian organizational theorist, business executive, and Professor of Strategy at the University of Antwerp and Antwerp Management School, particularly known for his work on business-to-business marketing and service strategies.
Rudy Martens is a Belgian organizational theorist, Professor of Strategic Management and Dean of the Faculty of Applied Economics at the University of Antwerp and at Antwerp Management School, particularly known for his process approach of strategic management.
Geir Gripsrud is a Norwegian organizational theorist and Professor of Marketing at BI Norwegian Business School in Oslo, known for his work on international marketing, market entry strategy and distribution channels.
Håkan Håkansson is a Swedish organizational theorist, and Professor of International Management at the BI Norwegian Business School, known for his work on business networks.
Sven A. Haugland is a Norwegian organizational theorist and Professor of industrial marketing and strategy at the Norwegian School of Economics, known for his work on marketing in the service industry, and measuring Strategic alliance performance.
Bruce Mitchel Kogut is an American organizational theorist, and Professor of Leadership and Ethics Director of the Columbia Business School. He is particularly known for his work with Udo Zander on knowledge-based theory of the firm.
Joseph Galaskiewicz is an American sociologist and Professor of Sociology at the University of Arizona, known for his work on interorganizational relations and social network analysis.
Arne Nygaard is a Norwegian organizational theorist best known for his work with Robert Dahlstrom on transaction costs in franchising.
Robert F. Dahlstrom is an American organizational theorist who is the Seibert Professor in the Miami University Department of Marketing. known for his work on international marketing.
Peter Lindgren is a Danish organizational theorist, and Professor at Aarhus University's Department of Business and Technology, known for his research involving firms' business models, including about interdependence of partner firms' business models and about innovation..
Erik Werner Jakobsen is a business economist with a PhD in economics from the Norwegian School of Economics (NHH) in Bergen.
References
- ↑ Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh. "Developing buyer-seller relationships." The Journal of marketing (1987): 11-27.
- ↑ Anderson, James C., and James A. Narus. "A model of distributor firm and manufacturer firm working partnerships." the Journal of Marketing (1990): 42-58.
- ↑ "Torger Reve". Store norske leksikon (in Norwegian). Oslo: Kunnskapsforlaget. Retrieved 15 January 2010.
