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Trūata is one of Europe’s first data trusts. [1] Founded by Mastercard and IBM in 2018, the trust is based in Dublin, Ireland. [2] Trūata was founded to help organizations conduct analytics in full compliance with Europe’s privacy and data protection framework, the European General Data Protection Regulation (GDPR). [3] [4]

Mastercard American multinational financial services corporation

Mastercard Incorporated is an American multinational financial services corporation headquartered in the Mastercard International Global Headquarters in Purchase, New York, United States. The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a municipality of St. Charles County, Missouri. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "Mastercard" brand debit, credit and prepaid to make purchases. Mastercard Worldwide has been a publicly traded company since 2006. Prior to its initial public offering, Mastercard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issue its branded cards.

IBM American multinational technology and consulting corporation

International Business Machines Corporation (IBM) is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries. The company began in 1911, founded in Endicott, New York, as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.

The General Data Protection Regulation(EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses the export of personal data outside the EU and EEA areas. The GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. Superseding the Data Protection Directive 95/46/EC, the regulation contains provisions and requirements pertaining to the processing of personal data of individuals inside the EEA, and applies to an enterprise established in the EEA or—regardless of its location and the data subjects' citizenship—that is processing the personal information of data subjects inside the EEA.

Trūata Trust
Industry Business intelligence
Founded 2018;0 years ago (2018)
Headquarters Dublin , Ireland
Area served
European Union
Key people
Felix Marx (CEO)
Products Data Anonymization

Conceived by Mastercard, one of its founders and first customers [1] , Trūata will provide a new standard in data hosting and anonymization and will make it possible for organizations to analyze their data while complying with the privacy and data protection requirements of the GDPR. [5]

Trūata’s trust structure allows for analytics and protection for data in compliance with GDPR. [4] [6] Trūata operates independently of its beneficiaries and customers, thereby allowing it to maintain direct control over data hosting and analytics on behalf of its client companies. [7] [8]

Felix Marx will lead Trūata as CEO. [6] Previously, Felix Marx served as Executive Vice President of services in Asia-Pacific for Mastercard. His previous roles include CEO and president of C-SAM, Inc., CEO of Identiv Group and CEO of SCM Microsystems. [3]

A vice president is an officer in government or business who is below a president in rank. It can also refer to executive vice presidents, signifying that the vice president is on the executive branch of the government, university or company. The name comes from the Latin vice meaning "in place of". In some countries, the vice president is called the deputy president. In everyday speech, the abbreviation VP can be used.


  1. 1 2 Mehreen Khan; Aliya Ram (15 March 2018). "MasterCard and IBM to set up European 'data trust'". Financial Times. Retrieved 20 March 2018.
  2. "Data analytics firm to hire 75 staff for Dublin HQ". Retrieved 13 August 2018.
  3. 1 2 "Truata Delivers Next-Generation Data Protection and Analytics to Europe". BusinessWire. 16 March 2018. Retrieved 20 March 2018.
  4. 1 2 "Pseudonymisation is helping firms comply with a new EU privacy law". Retrieved 13 August 2018.
  5. "IBM and Mastercard join forces to help firms with GDPR via Truata". IBS Intelligence. 16 March 2018. Retrieved 20 March 2018.
  6. 1 2 Karen Webster (19 March 2018). "As GDPR Looms, Trusting in a Trust for Data Analytics and Protection". Retrieved 20 March 2018.
  7. TechCentral Reporters (16 March 2018). "Truata to provide GDPR-compliant analytics". Retrieved 20 March 2018.
  8. "How Mastercard, IBM plan to reinvent security under GDPR". Retrieved 13 August 2018.