Treasure Data

Last updated
Treasure Data
Company typePrivate
IndustryDigital marketing
Founded2011
Headquarters
Mountain View, California [1]
Key people
  • Kazuki "Kaz" Ohta (Co-founder)
  • Hironobu Yoshikawa (Co-founder)
  • Sadayuki Furuhashi (Co-founder, chief architect)
  • Dan Weirich (COO, CFO) [2]
Products Customer data platforms, Fluentd
Number of employees
~700 [2]  (2023)
Website treasuredata.com

Treasure Data is a privately held company that provides customer data platforms in the form of data management and analytics software. The company developed Fluentd, a cross-platform open-source data collection software. Treasure Data is used by more than 450 organizations worldwide, [3] including AB InBev, [4] Subaru, [4] Stellantis, [5] Yum! Brands, [6] and US Soccer. [7]

History

Kazuki Ohta, Hironobu Yoshikawa and Sadayuki Furuhashi founded Treasure Data in 2011. [4] [2] [8] Yahoo! founder Jerry Yang was one of Treasure Data's angel donors. [2] In that same year, the company created Fluentd, a cross-platform open-source data collection software project, written primarily in Ruby (a programming language developed by Yukihiro Matsumoto, another investor in Treasure Data). [9]

Treasure Data secured $5 million in Series A funding backed by Sierra Ventures in 2013. [10] The company would later raise $15 million in Series B funding led by Scale Venture Partners in 2015. [1]

In 2018, Treasure Data was purchased by Arm Ltd., a British semiconductor and software design company, owned by the Softbank Group, a Japanese multinational investment holding company. [11] Technology from the company was used in combination with other acquisitions by Arm to create the Arm Pelion IoT Platform, an internet-of-things connectivity, device and data management platform. [12] When Arm was acquired in 2021 by NVIDIA for $40 billion, Arm's IoT Services Group (Treasure Data) was not included in the sale. [13] As a result, the company was spun out by Softbank Corp., becoming an independent company with a valuation near $1 billion. [14] [15] Treasure Data would go on to raise $234 million in funding led by the Softbank Group, where the total amount was considered the largest single funding round for a customer data platform at the time. [3] [16]

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References

  1. 1 2 "Treasure Data Raises $15M Series B to Analyze Data in Cloud". Wall Street Journal. January 15, 2015. Retrieved 24 October 2024.
  2. 1 2 3 4 Peters, Alexa (Winter 2023). "Treasure Data Overcomes Adversity to Get to the Top". Minority Business Entrepreneur Magazine. pp. 22–25. Retrieved 24 October 2024.
  3. 1 2 Schwartz, Ben (November 18, 2021). "Treasure Data Wraps up Largest-Ever CDP Funding Round". CMSWire.
  4. 1 2 3 Wayner, Peter (April 1, 2022). "How Treasure Data captures, analyzes and uses customer data". VentureBeat. Retrieved 24 October 2024.
  5. ↑ Dicksen, Ben (July 12, 2023). "VentureBeat Transform Day 1: Moving fast with care advised for AI adoption". VentureBeat. Retrieved 24 October 2024.
  6. ↑ Maze, Jonathan (July 6, 2023). "Yum Brands takes a step to collect data on more of its customers". Restaurant Business Online. Retrieved 24 October 2024.
  7. ↑ Wood, Chris (September 23, 2021). "U.S. Soccer uses customer data platform to make marketing automation personal". MarTech. Retrieved 24 October 2024.
  8. ↑ "Sadayuki Furuhashi". Innovators Under 35. MIT Technology Review. 2021. Retrieved 24 October 2024.
  9. ↑ Woodie, Alex (January 18, 2023). "Fluentd Rides Wave of Roll-Your-Own Observability". Datanami. Retrieved 24 October 2024.
  10. ↑ Gage, Deborah (July 24, 2013). "Treasure Data Raises $5M for Big Data Analytics". Wall Street Journal. Retrieved 24 October 2024.
  11. ↑ "SoftBank-Owned ARM Is Said to Agree to Buy Treasure Data". www.bloomberg.com. 29 July 2018.
  12. ↑ Condon, Stephanie (October 15, 2018). "Arm brings Intel, Arduino, myDevices into the Pelion IoT platform ecosystem". ZDNet. Retrieved 24 October 2024.
  13. ↑ "Arm unit Treasure Data to seek buyer or IPO before Nvidia sale". Nikkei Asia. November 19, 2020. Retrieved August 2, 2021.
  14. ↑ King, Ian; McBride, Sarah (July 20, 2020). "Softbank Hires Goldman for $1 Billion Treasure Data Sale". Bloomberg.
  15. ↑ Condon, Stephanie (7 July 2020). "Arm proposes spinning off IoT businesses into new Softbank-owned entities". ZDNet . Retrieved 13 July 2020.
  16. ↑ Adebayo, Kolawole Samuel (November 3, 2021). "Enterprise customer data platform Treasure Data gets $234M backing from SoftBank and others". VentureBeat. Retrieved 24 October 2024.
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