Treasure Data

Last updated • 1 min readFrom Wikipedia, The Free Encyclopedia
Treasure Data
Company typePrivate
IndustryDigital marketing
Founded2011
Headquarters
Key people
  • Kazuki "Kaz" Ohta (Co-founder)
  • Hironobu Yoshikawa (Co-founder)
  • Sadayuki Furuhashi (Co-founder, chief architect)
  • Dan Weirich (COO, CFO) [2]
Products Customer data platforms, Fluentd
Number of employees
~700 [2]  (2023)
Website treasuredata.com

Treasure Data is a privately held company that provides customer data platforms in the form of data management and analytics software. The company developed Fluentd, a cross-platform open-source data collection software. Treasure Data is used by more than 450 organizations worldwide, [3] including AB InBev, [4] Subaru, [4] Stellantis, [5] Yum! Brands, [6] and US Soccer. [7]

History

Kazuki Ohta, Hironobu Yoshikawa and Sadayuki Furuhashi founded Treasure Data in 2011. [4] [2] [8] Yahoo! founder Jerry Yang was one of Treasure Data's angel donors. [2] In that same year, the company created Fluentd, a cross-platform open-source data collection software project, written primarily in Ruby (a programming language developed by Yukihiro Matsumoto, another investor in Treasure Data). [9]

Treasure Data secured $5 million in Series A funding backed by Sierra Ventures in 2013. [10] The company would later raise $15 million in Series B funding led by Scale Venture Partners in 2015. [1]

In 2018, Treasure Data was purchased by Arm Ltd., a British semiconductor and software design company, owned by the Softbank Group, a Japanese multinational investment holding company. [11] Technology from the company was used in combination with other acquisitions by Arm to create the Arm Pelion IoT Platform, an internet-of-things connectivity, device and data management platform. [12] When Arm was acquired in 2021 by NVIDIA for $40 billion, Arm's IoT Services Group (Treasure Data) was not included in the sale. [13] As a result, the company was spun out by Softbank Corp., becoming an independent company with a valuation near $1 billion. [14] [15] Treasure Data would go on to raise $234 million in funding led by the Softbank Group, where the total amount was considered the largest single funding round for a customer data platform at the time. [3] [16]

Gartner recognized Treasure Data as an industry leader in its 2024 Magic Quadrant for Customer Data Platforms report, alongside Salesforce, Tealium and Adobe. [17]

Related Research Articles

<span class="mw-page-title-main">Nvidia</span> American multinational technology company

Nvidia Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. It is a software and fabless company which designs and supplies graphics processing units (GPUs), application programming interfaces (APIs) for data science and high-performance computing, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Nvidia is also a dominant supplier of artificial intelligence (AI) hardware and software.

<span class="mw-page-title-main">SoftBank Group</span> Japanese investment holding company

SoftBank Group Corp. is a Japanese multinational investment holding company headquartered in Minato, Tokyo, Japan which focuses on investment management. The group primarily invests in companies operating in technology that offer goods and services to customers in a multitude of markets and industries ranging from the internet to automation. With over $100 billion in capital at its onset, SoftBank's Vision Fund is the world's largest technology-focused venture capital fund. Fund investors included sovereign wealth funds from countries in the Middle East.

<span class="mw-page-title-main">Trend Micro</span> Japanese multinational cyber security company

Trend Micro Inc. is an American-Japanese cyber security software company. The company has globally dispersed R&D in 16 locations across every continent excluding Antarctica. The company develops enterprise security software for servers, containers, and cloud computing environments, networks, and end points. Its cloud and virtualization security products provide automated security for customers of VMware, Amazon AWS, Microsoft Azure, and Google Cloud Platform.

<span class="mw-page-title-main">Salesforce</span> American software company

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.

<span class="mw-page-title-main">Workday, Inc.</span> American software company

Workday, Inc., is an American on‑demand (cloud-based) financial management, human capital management, and student information system software vendor. Workday was founded by David Duffield, founder and former CEO of ERP company PeopleSoft, along with former PeopleSoft chief strategist Aneel Bhusri, following Oracle's acquisition of PeopleSoft in 2005.

<span class="mw-page-title-main">Arm Holdings</span> British multinational semiconductor and software design company

Arm Holdings plc is a British semiconductor and software design company based in Cambridge, England, whose primary business is the design of central processing unit (CPU) cores that implement the ARM architecture family of instruction sets. It also designs other chips, provides software development tools under the DS-5, RealView and Keil brands, and provides systems and platforms, system-on-a-chip (SoC) infrastructure and software. As a "holding" company, it also holds shares of other companies. Since 2016, it has been majority owned by Japanese conglomerate SoftBank Group.

Asana, Inc., is an American software company based in San Francisco whose flagship Asana service is a web and mobile "work management" platform designed to help teams organize, track, and manage their work. Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.

Pure Storage, Inc. is an American publicly traded technology company headquartered in Santa Clara, California, United States. It develops all-flash data storage hardware and software products. Pure Storage was founded in 2009 and developed its products in stealth mode until 2011. Afterwards, the company grew in revenues by about 50% per quarter and raised more than $470 million in venture capital funding, before going public in 2015. Initially, Pure Storage developed the software for storage controllers and used generic flash storage hardware. Pure Storage finished developing its own proprietary flash storage hardware in 2015.

<span class="mw-page-title-main">ServiceNow</span> American technology company

ServiceNow, Inc. is an American software company based in Santa Clara, California, that develops a cloud computing platform to help companies manage digital workflows for enterprise operations. Founded in 2003 by Fred Luddy, ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 Index and S&P 500 Index. In 2018, Forbes magazine named it number one on its list of the world's most innovative companies.

<span class="mw-page-title-main">Virtual Computing Environment</span> American computer hardware brand

Virtual Computing Environment Company (VCE) was a division of EMC Corporation that manufactured converged infrastructure appliances for enterprise environments. Founded in 2009 under the name Acadia, it was originally a joint venture between EMC and Cisco Systems, with additional investments by Intel and EMC subsidiary VMware. EMC acquired a 90% controlling stake in VCE from Cisco in October 2014, giving it majority ownership. VCE ended in 2016 after an internal division realignment, followed by the sale of EMC to Dell.

<span class="mw-page-title-main">Zendesk</span> American customer service software company

Zendesk, Inc. is an American company headquartered in San Francisco, California. It provides software-as-a-service products related to customer support, sales, and other customer communications. The company was founded in Copenhagen, Denmark, in 2007. Zendesk raised about $86 million in venture capital investments before going public in 2014.

<span class="mw-page-title-main">Palo Alto Networks</span> American technology company

Palo Alto Networks, Inc. is an American multinational cybersecurity company with headquarters in Santa Clara, California. The core product is a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security. The company serves over 70,000 organizations in over 150 countries, including 85 of the Fortune 100. It is home to the Unit 42 threat research team and hosts the Ignite cybersecurity conference. It is a partner organization of the World Economic Forum.

CipherCloud is an American software company providing cloud computing security to businesses. The company was established in 2010 and is based out of San Jose, California.

Tidemark is a private enterprise performance management firm founded in 2010 that provides cloud-based analytics applications built for a mobile device enabled platform. Tidemark was known as Proferi when it was in stealth mode and is located in Redwood City, California. In Sept. 2013, Tidemark won the Big Data Startup Challenge and earned a spot in the Big Data 50.

Alteryx, Inc. is an American computer software company based in Irvine, California, with a development center in Broomfield, Colorado, and offices worldwide. The company's products are used for data science and analytics. The software is designed to make advanced analytics automation accessible to any data worker.

Kinetica is a distributed, memory-first OLAP database developed by Kinetica DB, Inc. Kinetica is designed to use GPUs and modern vector processors to improve performance on complex queries across large volumes of real-time data. Kinetica is well suited for analytics on streaming geospatial and temporal data.

<span class="mw-page-title-main">Tim Guleri</span>

Tim Guleri is an American venture capitalist and serial entrepreneur. He is the managing director of Sierra Ventures of San Mateo, California. Prior to joining Sierra Ventures, Guleri helped build Scopus Technology and founded Octane Software.

Snowflake Inc., headquartered in Bozeman, Montana, operates a platform that provides data storage via cloud computing and allows for data analysis and simultaneous access of data sets with minimal latency. It operates on Amazon Web Services, Microsoft Azure, and Google Cloud Platform. As of January 2024, the company had 9,437 customers, including 691 members of the Forbes Global 2000, and processed 4.2 billion daily queries across its platform.

Fluentd is a cross-platform open-source data collection software project originally developed at Treasure Data. It is written primarily in the C programming language with a thin-Ruby wrapper that gives users flexibility.

<span class="mw-page-title-main">TigerGraph</span> American software company

TigerGraph is a private company headquartered in Redwood City, California. It provides graph database and graph analytics software.

References

  1. 1 2 "Treasure Data Raises $15M Series B to Analyze Data in Cloud". Wall Street Journal. January 15, 2015. Retrieved 24 October 2024.
  2. 1 2 3 4 Peters, Alexa (Winter 2023). "Treasure Data Overcomes Adversity to Get to the Top". Minority Business Entrepreneur Magazine. pp. 22–25. Retrieved 24 October 2024.
  3. 1 2 Schwartz, Ben (November 18, 2021). "Treasure Data Wraps up Largest-Ever CDP Funding Round". CMSWire.
  4. 1 2 3 Wayner, Peter (April 1, 2022). "How Treasure Data captures, analyzes and uses customer data". VentureBeat. Retrieved 24 October 2024.
  5. Dicksen, Ben (July 12, 2023). "VentureBeat Transform Day 1: Moving fast with care advised for AI adoption". VentureBeat. Retrieved 24 October 2024.
  6. Maze, Jonathan (July 6, 2023). "Yum Brands takes a step to collect data on more of its customers". Restaurant Business Online. Retrieved 24 October 2024.
  7. Wood, Chris (September 23, 2021). "U.S. Soccer uses customer data platform to make marketing automation personal". MarTech. Retrieved 24 October 2024.
  8. "Sadayuki Furuhashi". Innovators Under 35. MIT Technology Review. 2021. Retrieved 24 October 2024.
  9. Woodie, Alex (January 18, 2023). "Fluentd Rides Wave of Roll-Your-Own Observability". Datanami. Retrieved 24 October 2024.
  10. Gage, Deborah (July 24, 2013). "Treasure Data Raises $5M for Big Data Analytics". Wall Street Journal. Retrieved 24 October 2024.
  11. "SoftBank-Owned ARM Is Said to Agree to Buy Treasure Data". www.bloomberg.com. 29 July 2018.
  12. Condon, Stephanie (October 15, 2018). "Arm brings Intel, Arduino, myDevices into the Pelion IoT platform ecosystem". ZDNet. Retrieved 24 October 2024.
  13. "Arm unit Treasure Data to seek buyer or IPO before Nvidia sale". Nikkei Asia. November 19, 2020. Retrieved August 2, 2021.
  14. King, Ian; McBride, Sarah (July 20, 2020). "Softbank Hires Goldman for $1 Billion Treasure Data Sale". Bloomberg.
  15. Condon, Stephanie (7 July 2020). "Arm proposes spinning off IoT businesses into new Softbank-owned entities". ZDNet . Retrieved 13 July 2020.
  16. Adebayo, Kolawole Samuel (November 3, 2021). "Enterprise customer data platform Treasure Data gets $234M backing from SoftBank and others". VentureBeat. Retrieved 24 October 2024.
  17. Yoo, Hana (February 22, 2024). "CDPs Are In The Gartner Hype Cycle's "Trough Of Disillusionment"". AdExchanger. Retrieved 24 October 2024.