Trendin

Last updated

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Company type Private
Industry Internet
Founded2013
Headquarters Bangalore, India
Key people
Shivanandan Pare (CEO)
ProductsApparel & Accessories
ServicesIndia
Parent Madura Garments Lifestyle and Retail Co Ltd. (2013 - 2015)
Aditya Birla Fashion and Retail Ltd.(2015 - Present)
Website www.trendin.com

Trendin.com was the online arm of Madura Fashion & Lifestyle (MFL)., [1] [2] a subsidiary of Aditya Birla Nuvo Limited (amalgamated), now a part of Aditya Birla Fashion and Retail Limited. The website offered online apparel and accessories collection for men, women and children from brands distributed by MFL. [3]

It delivered clothing to over 13,600 pin codes within India. [4] Brands offered included Louis Philippe , Allen Solly, Van Heusen, People, Peter England and Pantaloons. [5] Trendin.com also offered personalization options with Van Heusen's My Fit for women and men. [6] [7]

History

Headquartered in Bangalore, Trendin.com went live on 18 March 2013, [8] with a founding team of six members. [9] It currently employs 100 people. [10]

In 2015, Aditya Birla Group de-merged the Madura Fashion (the branded apparel retailing division) and Madura Lifestyle (luxury branded apparel retailing division) from Aditya Birla Nuvo Limited (ABNL) and amalgamate them with Pantaloons. [11]

In 2016, Aditya Birla confirmed that the online retail platform will be spun off into separate portals, and it plans to have separate ecommerce websites for its five labels — Louis Philippe, Allen Solly, Van Heusen, Peter England and People. [12]

References

  1. ↑ "Madura Fashion & Lifestyle | Our presence | Trade and overseas presence | Trendin". Archived from the original on 1 November 2015. Retrieved 19 October 2015.
  2. ↑ www.ETBrandEquity.com. "Is Madura's Trendin.com the largest e-tail venture of an offline player? - ET BrandEquity". ETBrandEquity.com. Retrieved 3 May 2021.
  3. ↑ Apurva Chaudhary. "Madura Fashion & Lifestyle Launched E-Commerce Portal TrendIn.com". MediaNama.
  4. ↑ "Spoilt for choice". Deccan Herald.
  5. ↑ Itika Sharma Punit (4 February 2015). "Madura Fashion looks to strengthen online sales through exclusive e-commerce portal".
  6. ↑ "Trendin.com Review: India's Latest Menswear E-Commerce Portal - Menswear - Luxury - Grooming - Travel - Aviation". Menswear - Luxury - Grooming - Travel - Aviation.
  7. ↑ "Trendin The Online Shopping Site To Bookmark". Vintage Obsession.
  8. ↑ Staff Reporter (24 August 2013). "Madura Fashion rolls out TrendIn". The Hindu.
  9. ↑ "Madura Fashion & Lifestyle, to go online via Trendin.com". iamwire.
  10. ↑ Maheshwari, Richa; Bailay, Rasul (14 July 2016). "Aditya Birla's Trendin will be a separate portal". Economictimes.com .
  11. ↑ "Why The Madura-Pantaloons Merger Makes Sense". Forbes India. Retrieved 3 May 2021.
  12. ↑ Maheshwari, Richa; Bailay, Rasul. "Aditya Birla's Trendin will be a separate portal". The Economic Times. Retrieved 3 May 2021.
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