TripleLift

Last updated
TripleLift
Private
Industry Online advertising
Native advertising
Branded content
OTT
Founded2012
Headquarters New York, New York
Number of locations
14 global offices
Key people
Eric Berry (CEO)
Shaun Zacharia (President)
Ari Lewine (CSO)
Products Native advertising, Branded content, OTT
Servicesnative advertising, branded content, OTT advertising
Number of employees
200-300
Website triplelift.com

TripleLift is an American multinational technology company, whose platform enables scalability for native [1] , branded content [2] and OTT [3] advertising. TripleLift was founded in 2012 by Eric Berry, Ari Lewine, and Shaun Zacharia. [4]

Contents

TripleLift offers infrastructure and technology for the optimization of Native Advertising through the use of Computer vision and Programmatic advertising. [5] [6] . The company's Branded content platform, Content Dial uses Artificial intelligence and workflow automation to enable more scalable lightweight branded content across multiple publishers. TripleLift's OTT platform enables targeted advertising in streaming OTT content with marketing that is dynamically inserted into the stream in real time [7] .

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appear on the platform.

Computer vision is an interdisciplinary scientific field that deals with how computers can be made to gain high-level understanding from digital images or videos. From the perspective of engineering, it seeks to automate tasks that the human visual system can do.

Branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.

History

TripleLift was established in 2012 by Eric Berry, Ari Lewine and Shaun Zacharia. The company received Seed funding in 2012 [8] and Series A funding in 2014. [9] The following year, TripleLift announced its Series B funding from True Ventures, iNovia Capital, Edison and Partners and two others, bringing the total funding raised to $16.6 million. [10]

TripleLift’s headquarters are located in New York City, regional offices are located in Chicago, Detroit, Los Angeles, Dallas, San Francisco, Minneapolis, Kansas City, Denver, Boston, Paris, Berlin, Sydney and London. The company began with a focus on native advertising [11] [12] and subsequently expanded its platform.

Recognition

  1. Inc. 500 Fastest Growing Private Companies in America (#163 in 2017 [13] , #437 in 2018 [14] )
  2. Crain's Fast 50 (#12 in 2017 [15] , #23 in 2018 [16] )
  3. Crain's New York Business's Best Places to Work in NYC in 2015, [17] 2016 [18] and 2017 [19]
  4. AdAge Best Places to Work in New York City (2016) [20]
  5. America's Most Promising Companies (Forbes 2015) [21]
  6. 212 And The New York Times Ad Tech Startup of the Year 2013 [22]

References

  1. ↑ Mike Shields (11 Feb 2014). "Startup TripleLift Looks to Marry Native and Programmatic". AdWeek. Retrieved 7 September 2017.
  2. ↑ Mike Shields (14 Aug 2018). "An ad tech firm says it's found a cheaper way to produce branded content — and it poses a threat to the media companies that have bet big on in-house studios". Business Insider. Retrieved 25 December 2018.
  3. ↑ Jon Lafayette (10 September 2018). "Tech Firm Integrates Ads Into OTT Programming". Broadcast and Cable. Retrieved 25 December 2018.
  4. ↑ Russel Parsons (January 2017). "100 Disruptive Brands 2017". Marketing Week. Retrieved 7 July 2017.
  5. ↑ Alex Kantrowitz (9 December 2014). "Real-Time-Bidding for Native Ads Hits Tipping Point". AdvertisingAge. Retrieved 7 July 2017.
  6. ↑ "Google Partners with Cloudflare and TripleLift to Improve AMP Ads".
  7. ↑ Alex Weprin (18 September 2018). "TripleLift Readies OTT Ad Products". MediaPost. Retrieved 25 December 2018.
  8. ↑ Anthony Ha (4 March 2013). "With $2.1M From True Ventures (And Others), TripleLift Builds Ads From A Brand's Trending Images". TechCrunch. Retrieved 7 September 2017.
  9. ↑ AlleyWatch (10 March 2014). "Native Advertising Pioneer TripleLift Raises $4M Series A Funding". AlleyWatch. Retrieved 7 September 2017.
  10. ↑ Harrison Weber (5 March 2014). "TripleLift snaps up $4M to truly automate native advertising". VentureBeat. Retrieved September 7, 2017.
  11. ↑ Erin Griffith (5 March 2014). "Will TripleLift be the startup that fixes the dreaded banner ad?". FORTUNE. Retrieved September 7, 2017.
  12. ↑ Inc (August 2017). "Inc 500 Fastest Growing Private Companies 2017". Inc.
  13. ↑ Inc (August 2018). "Inc 500 Fastest Growing Private Companies 2018". Inc.
  14. ↑ Crains (October 2017). "Crain's Fast 50". Crains.
  15. ↑ Crains (October 2018). "Crain's Fast 50". Crains.
  16. ↑ "Crain's unveils the 100 Best Places to Work in New York City in 2015". Crains. 18 September 2015. Retrieved 1 July 2017.
  17. ↑ Cara S. Trager (28 September 2016). "Crain's unveils the 100 Best Places to Work in New York City in 2016". Crains. Retrieved 1 July 2017.
  18. ↑ "Introducing Crain's 100 Best Places to Work in New York City in 2017". Crains. 28 September 2017. Retrieved 1 October 2017.
  19. ↑ AdAge (2016). "Best Places to Work 2016". AdAge.
  20. ↑ Forbes (2015). "America's Most Promising Companies 2015". Forbes.
  21. ↑ 212 NYC (September 2013). "NYC Ad Tech Startup of the Year 2013". 212 NYC.

Coordinates: 40°43′42″N73°59′36″W / 40.7282544°N 73.9932413°W / 40.7282544; -73.9932413

Geographic coordinate system Coordinate system

A geographic coordinate system is a coordinate system that enables every location on Earth to be specified by a set of numbers, letters or symbols. The coordinates are often chosen such that one of the numbers represents a vertical position and two or three of the numbers represent a horizontal position; alternatively, a geographic position may be expressed in a combined three-dimensional Cartesian vector. A common choice of coordinates is latitude, longitude and elevation. To specify a location on a plane requires a map projection.

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