True Link

Last updated
True Link Financial, Inc.
Type Private
Industry Financial services
Headquarters San Francisco, California, U.S.
Website www.truelinkfinancial.com

True Link Financial, Inc. is a San Francisco, California based financial technology firm that offers investment accounts and prepaid cards customized for seniors, people with disabilities, and people recovering from addiction. Notable investors include Y Combinator, Khosla Ventures, QED Investors, Mitch Kapor, Alexis Ohanian, Eric Ries, Initialized Capital, Matt Cutts, and Centana Growth Partners. [1] [2] [3] [4] [5]

Contents

Services for seniors with memory loss

True Link offers a Visa card with special controls that prevent common types of fraud and financial abuse targeting the elderly. In addition to fraud-detection algorithms developed by the company, the card can be customized to restrict telemarketer purchases across the board, block certain charitable organizations and allow others, set limits on ATM usage and receive text messages, or selectively block only a few problematic merchants. [6] [7] [8] [9] [10] [11]

The company was inspired by CEO Kai Stinchcombe's experience with his grandmother Ruth, who gave tens of thousands of dollars to pushy telemarketers and charitable solicitors. [12] [13] [14] According to survey research, fourteen percent of seniors are victimized by fraud every year, and an additional fifty-four percent are targeted. [15] The company was formed in November 2012 by co-founders Kai Stinchcombe and Claire McDonnell and launched its product in August 2013. [16] Financial institutions have expressed interest in partnering with the company to help protect their customers from fraud. [17] [18]

According to True Link's research, fraud targeting seniors is a $36.5 billion per year problem. [19] [20] [21] [22] True Link uses fraud detection algorithms and maintains a large database filled with scams and suspicious merchants, [8] [9] [23] [24] [25] [26] and members of True Link's data science team are frequently cited as experts on scams and fraud targeting the elderly. [27] [28] [29] [30] [31]

Services for people with disabilities or special needs

The company also provides services to people with disabilities, including by working with ABLE accounts, special needs trusts, pooled trusts and representative payees. [32] [33] Its cards are used by the ABLE programs of twelve states [34] and are mentioned in the Social Security Administration operations manual in the context of disbursements from special needs trusts. [35]

In its investment strategies, the company sometimes uses bond ladders which reduce interest rate risk,[ citation needed ] and a time-based investment strategy described by experts as a "strategy for a lifetime of income." [36] The investment allocations are based on Modern portfolio theory and include stocks and bonds as well as an annuity component in some cases. [37]

Services for people recovering from addiction

The company provides its cards to people recovering from addiction to help manage cash and prevent relapse. [38] The company's research states that 8 in ten people agree that regaining control of one's finances is among the biggest obstacles in recovering from a substance use disorder, and 77% of adults with a loved one who has a substance abuse disorder felt that their loved one having access to cash could result in relapse. [39]

In August 2016 True Link acquired Next Step Network, LLC., a company that offers payment cards to people recovering from addiction. [32] [40] [41] Around 2.5 million rpeople eceive care at an addiction treatment facility every year. [42]

Related Research Articles

<span class="mw-page-title-main">Debit card</span> Card used for financial transactions, usually without a credit line

A debit card, also known as a check card or bank card, is a payment card that can be used in place of cash to make purchases. The card usually consists of the bank's name, a card number, the cardholder's name, and an expiration date, on either the front or the back. Many of the new cards now have a chip on them, which allows people to use their card by touch (contactless), or by inserting the card and keying in a PIN as with swiping the magnetic stripe. These are similar to a credit card, but unlike a credit card, the money for the purchase must be in the cardholder's bank account at the time of the purchase and is immediately transferred directly from that account to the merchant's account to pay for the purchase.

<span class="mw-page-title-main">Internet fraud</span> Fraud or deception using the Internet

Internet fraud is a type of cybercrime fraud or deception which makes use of the Internet and could involve hiding of information or providing incorrect information for the purpose of tricking victims out of money, property, and inheritance. Internet fraud is not considered a single, distinctive crime but covers a range of illegal and illicit actions that are committed in cyberspace. It is, however, differentiated from theft since, in this case, the victim voluntarily and knowingly provides the information, money or property to the perpetrator. It is also distinguished by the way it involves temporally and spatially separated offenders.

Chargeback fraud, also known as friendly fraud, occurs when a consumer makes an online shopping purchase with their own credit card, and then requests a chargeback from the issuing bank after receiving the purchased goods or services. Once approved, the chargeback cancels the financial transaction, and the consumer receives a refund of the money they spent. Dependent on the payment method used, the merchant can be accountable when a chargeback occurs.

<span class="mw-page-title-main">Payment card</span> Card issued by a financial institution that can be used to make a payment

Payment cards are part of a payment system issued by financial institutions, such as a bank, to a customer that enables its owner to access the funds in the customer's designated bank accounts, or through a credit account and make payments by electronic transfer with a payment terminal and access automated teller machines (ATMs). Such cards are known by a variety of names including bank cards, ATM cards, client cards, key cards or cash cards.

Voice phishing, or vishing, is the use of telephony to conduct phishing attacks.

Telemarketing fraud is fraudulent selling conducted over the telephone. The term is also used for telephone fraud not involving selling.

The payment card industry (PCI) denotes the debit, credit, prepaid, e-purse, ATM, and POS cards and associated businesses.

<span class="mw-page-title-main">Green Dot Corporation</span> American issuer of prepaid debit cards

The Green Dot Corporation is an American financial technology and bank holding company headquartered in Austin, Texas. It is the world's largest prepaid debit card company by market capitalization. Green Dot is also a payments platform company and is the technology platform used by Apple Cash, Uber, and Intuit. The company was founded in 1999 by Steve Streit as a prepaid debit card for teenagers to shop online. In 2001, the company pivoted to serving the "unbanked" and "underbanked" communities. In 2010, Green Dot Corporation went public with a valuation of $2 billion. Since its inception, Green Dot has acquired a number of companies in the mobile, financial, and tax industries including Loopt, AccountNow, AchieveCard, UniRush Financial Services, and Santa Barbara Tax Products Group.

Internet fraud prevention is the act of stopping various types of internet fraud. Due to the many different ways of committing fraud over the Internet, such as stolen credit cards, identity theft, phishing, and chargebacks, users of the Internet, including online merchants, financial institutions and consumers who make online purchases, must make sure to avoid or minimize the risk of falling prey to such scams.

Paysafecard is a prepaid online payment method based on vouchers with a 16-digit PIN code, independent of bank account, credit card, or other personal information. Customers can purchase vouchers at local sales outlets and pay online by entering the code at the checkout of the respective website. Paysafecard codes are not designated to be passed by mail or telephone.

Credit card fraud is an inclusive term for fraud committed using a payment card, such as a credit card or debit card. The purpose may be to obtain goods or services or to make payment to another account, which is controlled by a criminal. The Payment Card Industry Data Security Standard is the data security standard created to help financial institutions process card payments securely and reduce card fraud.

<span class="mw-page-title-main">Credit card</span> Card for financial transactions from a line of credit

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt. The card issuer creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance. There are two credit card groups: consumer credit cards and business credit cards. Most cards are plastic, but some are metal cards, and a few gemstone-encrusted metal cards.

Neteller is an e-money transfer service used to transfer money to and from merchants, such as forex trading firms, social networks firms. Users in some locations can withdraw funds directly using the Net+ card or transfer the balance to their own bank accounts, others are restricted.

<span class="mw-page-title-main">Peoples Group</span> Canadian financial services company

Peoples Trust Company, operating as Peoples Group, is a Canadian financial services company based in Vancouver, British Columbia. Peoples Group operates as a trust company and also maintains a chartered bank subsidiary, Peoples Bank of Canada. It is a subsidiary of the Alberta-based holding company Triple Five Group and maintains offices in Vancouver, Calgary, and Toronto.

<span class="mw-page-title-main">Technical support scam</span> Type of fraud and confidence trick

A technical support scam, or tech support scam, is a type of fraud in which a scammer claims to offer a legitimate technical support service. Victims contact scammers in a variety of ways, often through fake pop-ups resembling error messages or via fake "help lines" advertised on websites owned by the scammers. Technical support scammers use social engineering and a variety of confidence tricks to persuade their victim of the presence of problems on their computer or mobile device, such as a malware infection, when there are no issues with the victim's device. The scammer will then persuade the victim to pay to fix the fictitious "problems" that they claim to have found. Payment is made to the scammer through ways which are hard to trace and have fewer consumer protections in place which could allow the victim to claim their money back, usually through gift cards.

<span class="mw-page-title-main">Carding (fraud)</span> Crime involving the trafficking of credit card data

Carding is a term describing the trafficking and unauthorized use of credit cards. The stolen credit cards or credit card numbers are then used to buy prepaid gift cards to cover up the tracks. Activities also encompass exploitation of personal data, and money laundering techniques. Modern carding sites have been described as full-service commercial entities.

An IRS impersonation scam is a class of telecommunications fraud and scam which targets American taxpayers by masquerading as Internal Revenue Service (IRS) collection officers. The scammers operate by placing disturbing official-sounding calls to unsuspecting citizens, threatening them with arrest and frozen assets if thousands of dollars are not paid immediately, usually via gift cards or money orders. According to the IRS, over 1,029,601 Americans have received threatening calls, and $29,100,604 has been reported lost to these call scams as of March 2016. The problem has been assigned to the Treasury Inspector General for Tax Administration.

Elder financial abuse is a type of elder abuse in which misappropriation of financial resources or abusive use of financial control, in the context of a relationship where there is an expectation of trust, causes harm to an older person.

Global Payments Inc. is an American multinational financial technology company that provides payment technology and services to merchants, issuers and consumers. In June 2021, the company was named to the Fortune 500. The company processes payments made through credit cards, debit cards, and digital and contactless payments.

Utility scams are fraudulent acts where a perpetrator calls or arrives unannounced at a utility customer's house in an attempt to take money or sell unnecessary energy accessories through misrepresentation. Often, the fraud involves telling the victim that he or she owes the utility company money and that their power, gas, or water will be shut off immediately unless payment is made.

References

  1. "True Link raises $35 million Series B led by Khosla Ventures and Centana Growth Partners". Business Wire. Retrieved June 12, 2021.
  2. "True Link Financial Secures $8 Million Series A Round". PR Newswire. Retrieved June 12, 2021.
  3. Kim-Mai, Cutler (January 21, 2015). "YC-Backed True Link Raises $3.4M in Funding To Expand Debit Card, Financial Services To The Elderly". TechCrunch.
  4. "True Link". AngelList.
  5. Reader, Ruth (January 21, 2015). "This startup raised $3.5M to help your grandparents fight credit card fraud". VentureBeat.
  6. Searles, Kathryn (October 20, 2014). "Protect Senior Citizens from Scammers with True Link Credit Card". WCCB TV.
  7. "The True Link Prepaid Visa Card". Family Caregiver Alliance National Center on Caregiving.
  8. 1 2 Raymond, Joan (December 29, 2014). "Long-distance caregiving: Tech fills gaps for far-flung families". TODAY.
  9. 1 2 Arnold, Curtis (May 22, 2014). "Protect The Elderly From Scams With A Prepaid Debit Card". Forbes.
  10. Tergesen, Anne (January 20, 2015). "The Best Online Tools for Retirement Planning and Living". Wall Street Journal. pp. Encore Section, page 1.
  11. Brooke, Eliza (August 1, 2013). "YC Startup True Link Financial Is Out To Help The Elderly Avoid Scammers With Pre-Paid Visa Cards". TechCrunch.
  12. Hosler, Hollie (October 22, 2014). "A true link to financial freedom". PBG Lifestyle Magazine.
  13. Angela, Swartz (August 2, 2013). "True Link Financial Aims to Fight Senior Credit Scams". All Things D.
  14. Diamond, Diane (February 7, 2015). "Stop 'elder financial abuse epidemic' now". Albuquerque Journal.
  15. Holtfreter, Kristy, Michael D. Reisig, Daniel P. Mears, and Scott E. Wolfe (March 2014). "Financial Exploitation of the Elderly in a Consumer Context" (PDF). National Criminal Justice Reference Service.{{cite news}}: CS1 maint: multiple names: authors list (link)
  16. Bowles, Nellie (December 16, 2013). "Young tech entrepreneurs develop products for seniors". San Francisco Chronicle.
  17. "Alpha Lab Informational Webinar: True Link Card Prototype Testing". Filene Institute. June 11, 2014.
  18. McGarvey, Robert (May 1, 2014). "More Protection Against Elder Fraud". Credit Union Times.
  19. Brenoff, Ann (February 5, 2015). "Study Finds Elderly Scams Cost 12 TIMES More Than Previously Thought". Huffington Post.
  20. Sullivan, Bob (February 5, 2015). "6 Horror Stories of Elder Financial Abuse". Credit.com.
  21. Rosenblatt, Carolyn (February 1, 2015). "Have We Grossly Underestimated The Extent Of Financial Elder Abuse?". Forbes.
  22. Yip, Pamela (February 1, 2015). "Combatting the high cost of elder financial abuse". Dallas Morning News.
  23. "New True Link Card Can Help Protect Seniors from Fraud". SeniorTechDaily. August 16, 2013.
  24. "True Link Financial closes $3.4m seed funding". FinSMEs. January 21, 2015.
  25. Reutzel, Bailey (August 1, 2013). "True Link Prepaid Card for Seniors Takes Ideas from Youth Payments". PaymentsSource.
  26. Hoekstra, Lisa (September 13, 2013). "Protect Seniors Against Credit Card Fraud". The Caregiver's Secret.
  27. Guthrie, Dana (December 3, 2014). "Red flags could mean your elderly relative is being bilked". Houston Chronicle.
  28. Jaffe, Ina (December 22, 2014). "Services Offer A Means To Foil Widespread 'Elder Fraud'". NPR All Things Considered.
  29. Williams, Geoff (September 26, 2014). "Five Mistakes to Avoid When Hiring a Caregiver for Your Parent". U.S. News.
  30. Justice, L.A. (December 8, 2014). "Five Scams That Target Seniors – and How to Avoid Them". National Examiner. pp. 2–3.
  31. Clark-Wendel, Princess (September 10, 2014). "How To Protect Your Parents and Grandparents From Financial Crimes Against the Elderly". Forbes.
  32. 1 2 "True Link to Acquire Next Step: Diversified financial services firm absorbs payment provider for addiction recovery market". PR Newswire. August 5, 2016.
  33. "Pooled Trusts". True Link. Retrieved November 2, 2016.
  34. "True Link Partners With STABLE, the Nation's Leading ABLE Act Program, to Offer High-Quality Payment Cards to People With Disabilities". Business Wire. Retrieved June 12, 2021.
  35. "Trusts Established with the Assets of an Individual on or after 01/01/00". Social Security Program Operations Manual System (POMS). Retrieved June 12, 2021.
  36. Laise, Eleanor (August 17, 2011). "A Strategy for a Lifetime of Income: Split your nest egg into separate buckets to generate income throughout your retirement". Kiplinger.
  37. "Investment Methodology". True Link. Retrieved November 21, 2016.
  38. "Recovery support – balancing safety and independence". True Link. Retrieved June 12, 2021.
  39. "Financial wellness in addiction and recovery" (PDF). True Link. Retrieved June 12, 2021.
  40. Lima, Debora (August 9, 2016). "Payment services company for substance abuse patients acquired". South Florida Business Journal.
  41. "The Next Step Card from True Link". True Link. Retrieved August 10, 2016.
  42. "Behavioral Health Trends in the United States: Results from the 2014 National Survey on Drug Use and Health" (PDF). Substance Abuse and Mental Health Services Administration. Retrieved August 10, 2016.