| Founded | 2007 |
|---|---|
| Headquarters | Newcastle-upon-Tyne, England, UK |
Key people |
|
| Products | ISA, personal pension, general investment accounts |
| Revenue | £337.9 million (2023) |
| Total assets | £24.5 billion |
Number of employees | 450 |
| Website | www |
True Potential is a British wealth management and financial technology company based in Newcastle, England. [1] [2] The company provides investments to clients across the UK, [3] both to financial advisers and their clients. [3] [4] [5]
True Potential was founded in 2007 by Chairman Sir David Harrison and his investment partners. [6] Prior to founding True Potential, Harrison had founded the financial services firm Positive Solutions, which he sold to Aegon in 2003. [6]
From 2012 to 2017, True Potential was included on the Deloitte Technology Fast 50 list of fastest growing technology companies in the UK. [7] [8] In 2017, True Potential also won Business of the Year at the European Business Awards. [9]
In 2018, True Potential appointed bankers from Perella Weinberg Partners to facilitate a sale of the company. [10]
A majority stake in True Potential was acquired by global private equity firm Cinven in 2022. [3] [11] [12] Other firms that made a bid for True Potential included Pegasus Europe. [13]
In February 2023, True Potential appointed Ben Thorpe as Chief Financial Officer. [14] In April 2023, True Potential appointed Andrew Sibbald as deputy chairperson. [15]
True Potential engages in philanthropic initiatives through the Harrison Foundation. [16] [17] The company also has a partnership with the Open University, the True Potential Centre for the Public Understanding of Finance, which delivers free courses to better learners’ understanding of personal finance. [18]
The services offered by True Potential include investment management, [4] financial planning, [19] and retirement planning. [20]
In October 2024, Daniel Harrison has announced his resignation as CEO of True Potential, effective October 11, after seven years in the role, with a new CEO expected to be appointed by early 2025.