History
The project began in March 2006, when Atlanta-based firm Wood Partners purchased the property at the intersection of West Peachtree Street and 15th Street (adjacent to the High Museum of Art) for $21 million. [2] The firm partnered with Dezer Properties and planned it as a project under the Trump brand, with Donald Trump confirming his attachment to the project in August 2006. [3] The Trump Organization claimed that Trump was neither the site owner nor the project's developer, [3] and in their 2016 book Trump Revealed , authors Michael Kranish and Marc Fisher claim that Trump's involvement with the project was limited primarily to licensing his name for the project. [4] The project would involve the creation of two curved glass towers, one 47 stories tall and one 38 stories tall, housing over 560 condominium units. A large sign bearing Trump's name was to be displayed over the lobby, and a design firm partially owned by Kenny Rogers was hired to design the interiors. In total, the project was expected to cost approximately $300 million. [3] Phase I would have seen the construction of the taller of the two buildings at a cost of $260 million. [5] [6]
On the season finale of the sixth season of The Apprentice, [4] which aired April 22, 2007, the Atlanta project was presented as one of two projects that season's winner could choose from, alongside a luxury resort in the Dominican Republic, [4] with the winner ultimately choosing the Dominican project. [7] In the months following the announcement, advertisements were purchased in several publications, such as Atlanta, which highlighted Trump's involvement in the project. [8] [9] [10] A September 2007 issue of Atlanta claimed that the project would near completion by 2010. [11] However, by 2010, the site was in foreclosure, [3] and it was sold at auction in 2012. [1] [2] In 2015, permits were filed to build a new apartment building on the site, [12] which was completed in 2017. [13]
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