Last updated
Mood Media North America
Industry Experiencial Design
Headquarters Austin, TX

Mood Media North America (formerly consisting of Muzak, LLC, DMX and Trusonic) is a commercial music company and a wholly owned subsidiary of Mood Media Corporation. Founded in 1999 [1] as a small business unit (SBU) of the now defunct, Trusonic provided background music to businesses. During the shutdown of, Trusonic Inc, a new corporation co-founded by Joe Tebo [2] and Dan O'Neill (the former VP of Engineering at purchased the assets (technology/IP/etc) of the Trusonic business unit including the rights to the majority of the independent artist catalog. [3] In October 2007 Trusonic Inc was acquired by Fluid Media Networks. [4] Fluid Media Networks acquired Mood Media in 2010 and Trusonic Inc changed its name to Mood Media North America in 2011. The Trusonic brand remains as the name of the primary Technology Trusonic Media Player in use today. [5]

During the shutdown of, Trusonic's independent artists' musical recordings were at risk of deletion. As of January 2004, the independent artist catalog was composed of over 1.7 million sound recordings from more than 240,000 artists. [6] The recently formed Trusonic Inc entered into an agreement with, [7] a website limited to independent artists, which allowed the content owners to authorize the transfer of songs from Trusonic Inc to GarageBand for public consumption. [8] Mood Media North American continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license. [9]'s Trusonic business unit was the first to introduce an Internet-based business music player in July 1999, dubbed the MBOX. [10] The MBOX requires an Internet connection (broadband or dial-up) to obtain music and schedules via its MSP protocol. The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA). [11] The Trusonic system is a local aware event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.

Related Research Articles is a web site operated by CNET Networks publishing tabloid-style news items about digital music and artists, songs, services, and technologies. It is better known for its original incarnation as a legal, free music-sharing service, named after the popular music file format MP3, popular with independent musicians for promoting their work. That service was shut down on December 2, 2003 by CNET, which, after purchasing the domain name, established the current site.

Hot Topic is a retail chain specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming, and most of their audience ranges from teens to young adults. Approximately 40% of Hot Topic's revenue comes from sales of licensed band T-shirts. Hot Topic often negotiates exclusive licensing arrangements with musical artists, movie studios, and graphic artists. The majority of the stores are located in regional shopping malls.

Background music refers to a mode of musical performance in which the music is not intended to be a primary focus of potential listeners, but its content, character, and volume level are deliberately chosen to affect behavioral and emotional responses in humans such as concentration, relaxation, distraction, and excitement. Listeners are uniquely subject to background music with no control over its volume and content. The range of responses created are of great variety, and even opposite, depending on numerous factors such as, setting, culture, audience, and even time of day.


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Zebra Technologies American technology company

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Marshall A. Cohen, OC is a former International Councillor for The Center for Strategic and International Studies, a member of the Executive Committee of The British-North American Committee and a former member of the Trilateral Commission. He served as Deputy Canadian Minister of Finance and Deputy Canadian Minister of Energy and is the Honorary Director of the C.D. Howe Institute. He was also the Chairman of the International Trade Advisory Committee for the Government of Canada and is Chairman of the Advisory Council of the Schulich School of Business at York University.

Owens & Minor, Inc. is a global healthcare logistics company. Owens & Minor employs 15,000 people in 70 countries. A FORTUNE 500 company, Owens & Minor was founded in 1882 in Richmond, Virginia, where it remains headquartered today. The company now has distribution, production, customer service and sales facilities located across the Asia Pacific region, Europe, Latin America, and North America. was a large online community of independent musicians and music fans, founded in 1999. The site was used by musicians who were seeking greater exposure and critical insight provided by an audience of their peers. The site was also used by music fans to discover new independent artists in the site's vast collection. Some music content was Creative Commons-licensed, as announced in 2004. closed its doors in June 2010, offering users migration to iLike.

Gracenote American data company

Gracenote, Inc. is a company owned by Nielsen Holdings which provides music, video and sports metadata and automatic content recognition (ACR) technologies to entertainment services and companies, worldwide. Gracenote's music recognition technologies compare digital music files to a worldwide database of music information, enabling digital audio devices to identify songs. The company licenses its technologies to developers of consumer electronics devices and online media players, who integrate the technologies into media players, home and car stereos, and digital music devices. The company operates five businesses: Music, Video, Sports, Automotive and Video Personalization. Headquartered in Emeryville, California, the company employs approximately 1,700 people in 20 offices around the world.

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Mood Media Corporation is an international in-store provider of music, digital signage, hold music, on-hold messaging, scent, integrated audio/video, and interactive mobile marketing products. It was founded in 2004, and is based in Austin, Texas. The company provides services to a variety of retailers and other business verticals such as restaurant, financial, healthcare, hospitality and QSR. Mood Media Corporation has expanded its product offerings through acquisitions of Somerset Entertainment in Canada, BIS Group in Europe, and Trusonic, AEI Music Network Inc., Muzak, DMX, Technomedia, and GoConvergence in the United States.

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  1. . Retrieved 2019-02-04.Missing or empty |title= (help)
  2.,%20Inc. Retrieved 2019-02-04.Missing or empty |title= (help)
  3. "S.D. investors get the licenses for 1.5 million tunes". The San Diego Union Tribune. 2004-01-07. Archived from the original on October 11, 2004.CS1 maint: unfit URL (link)
  4. "Fluid Media Networks Acquires Trusonic Inc and Creates the Largest Emerging Artist Broadcasting Platform". 2007-11-01.
  5. "CGFW Technology Powers Trusonic's MBOX Media Player". Retrieved 2019-02-04.
  6. "GarageBand and Trusonic Offer New Home to More Than 1.7 Million Songs and 250,000 Artists". 2004-04-21. Retrieved 2019-02-04.
  7. Carl, Bialik (18 April 2004). "GarageBand to Revive Old Archive". The Wall Street Journal . Retrieved 4 February 2019.
  8. "GarageBand for Mac".
  9. "Archived copy". Archived from the original on 27 August 2008. Retrieved 12 January 2022.CS1 maint: archived copy as title (link)
  10. "Trusonic Introduces 2005 MBOX Player for Business Music And Messaging; Fifth Generation Commercial Digital Music and Messaging Player Now Available". 2005-03-02. Retrieved 2019-02-04.
  11. "AudioSonic MBOX® Product Manual" (PDF). Magic On Hold.