 | |
| Product type | Snack foods |
|---|---|
| Owner | KP Snacks |
| Country | United Kingdom |
| Introduced | 2002 |
| Previous owners |
|
| Website | tyrrellscrisps |
Tyrrells Potato Crisps Ltd [lower-alpha 1] (doing business as Tyrrells) is a British manufacturer of potato crisps owned by KP Snacks.
Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase. [1] Within several years of its creation, Tyrrells expanded its market into Europe and later into the U.S. Tyrrells has received numerous awards for the taste and quality of its crisps, both in England, as well as internationally. [2]
In April 2008, Chase sold a majority stake for £40 million to Langholm Capital. [3] Chase had a long running dispute with Tesco over stocking his potatoes, and so refused to sell them any supplies of Tyrrells. [4] He said that his previous farming business had collapsed when "the large supermarkets, led by Tesco, began sourcing produce from overseas to push down costs." [4] After Langholm took over, they dropped the existing distribution chain, and focused on large supermarkets including Tesco; they then dropped Chase as a supplier of potatoes when they "found they could get them cheaper elsewhere". [5] Chase used the money from the sale of his stake in Tyrrells to start production of Chase Vodka, again using his own farmed potatoes. [6]
In July 2013, the firm was sold for £100 million to Investcorp, a Bahrain-based luxury brands investor. [5]
In 2015, Tyrrells acquired Yarra Valley Snack Foods, based in Melbourne, Australia, where it now manufactures products for the Australian market. [7] [8]
In August 2016, US-based Amplify Snacks, maker of Skinny Pop popcorn, bought Tyrrells from Investcorp for £300 million. [3] David Milner, Tyrrells' chief executive, said: "As a small, UK farm-based business it is a tremendous achievement to be now part of a US publicly traded company with the international reach to make Tyrrells a global brand." The company will continue to be based in Herefordshire. Amplify Snacks was subsequently acquired by The Hershey Company.
In May 2018, KP Snacks acquired Tyrrells. [9]
Tyrrells produces a number of different types of crisps, popcorn and tortilla. As of March 2024 [update] they produce 25 flavours of potato and vegetable crisps. [2] [10] [11]
In 2010, Perry Haydn Taylor of the agency Big Fish Design began work on branding and marketing Tyrrells, creating the "quintessentially English" identity of the product. [12]
Golden Wonder is a British company that manufactures snack foods, most notably crisps. These include Ringos, Golden Wonder and Transform-A-Snack. Since 2006, it has been a wholly owned subsidiary of the Northern Irish company Tayto, purchased from administration.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
KP Snacks Limited is a British producer of branded and own-label maize-, potato-, and nut-based snacks, "Choc Dips" and nuts. The KP stands for “Kenyon Produce”. The company is based in Slough, England, UK.
Space Raiders are a British brand of corn and wheat snacks made by KP Snacks. Introduced in 1987, the alien shaped snacks are currently available in Beef, Pickled Onion, Saucy BBQ and Spicy flavours.
Cape Cod Potato Chips is an American snack food company best known for their brand of kettle-cooked potato chips. The company is headquartered in Hyannis, Massachusetts, on Cape Cod. Cape Cod Potato Chips is a brand owned by Campbell Soup Company since 2018.
Criticism has been directed at Tesco from various groups, including national organisations, trade bodies, individuals, consumer groups and watchdogs, particularly since the early 2000s.
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other (non-potato-based) snack foods. In 2013, it held 56% of the British crisp market. Walkers was founded in 1948 in Leicester, England, by Henry Walker. The Walkers family sold the business in 1970 to American food producer, Standard Brands. In 1989, Walkers was acquired by PepsiCo, owners of US snack brand Frito-Lay.
Wheat Crunchies are a crisp wheat snack produced under the British snack producer KP Snacks Ltd. They come in several flavours including Spicy Tomato, Crispy Bacon and Cheddar & Onion. A regular multipack bag contains 20g and a normal retail pack contains 30g.
Chase Vodka is a single estate potato vodka made in Herefordshire, England, UK by William Chase, who is also known for founding Tyrrells crisps.
Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise.
Harris and Hoole is a British coffeehouse company headquartered in London and wholly owned by Caffè Nero. It was established in 2012 by Andrew, Nick and Laura Tolley, with investment from the British supermarket chain Tesco. The Harris + Hoole name comes from two coffee-loving characters in Samuel Pepys' diary.
Vegetable chips are chips (crisps) that are prepared using vegetables other than potatoes. Vegetable chips may be fried, deep-fried, dehydrated, dried, or baked. Many different root vegetables or leaf vegetables may be used. Vegetable chips may be eaten as a snack food and may accompany other foods such as dips, or be used as a topping on dishes. In the United States, vegetable chips are often mass-produced, with many brands marketed to consumers.
Langholm Capital is a London-based private equity firm.
William Chase is a British entrepreneur. He is the founder of the Tyrrells Potato Chips brand and Chase Distillery, Ltd. that produces Chase Vodka and Williams Gin and more recently Willy's Probiotic Live Foods that produces fermented foods and drinks.
Chase Distillery, Ltd. was a British single-estate distillery based in Herefordshire, United Kingdom. William Chase, the former owner and founder of Tyrrells crisps, founded the family-run business in 2008. Using ingredients sourced on-site at Rosemaund Farm, the distillery focuses its production on potato vodka, gin and cider.
SkinnyPop is an American brand of dairy-free popcorn currently owned by Hershey Co. after it acquired its former owner, Amplify Snack Brands Inc. in 2017.
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