UM Motorcycles

Last updated
United Motors Motorcycles
Company type Corporation
Industry Motorcycle
FounderOctavio Villegas Llano
Headquarters
Miami, Florida
,
United States
Website ummotorcycles.com

UM-Motorcycles (United Motors) is an American motorcycle manufacturer headquartered in Miami Florida USA established in 1999 and celebrating its 25th anniversary in 2024. The UM motorcycle brand belongs to the UM Group, a holding company founded by the late Octavio Villegas in 1940's, a visionary entrepreneur who participated in the auto and transportation industry engaging in manufacturing of tires during the Second World War, distributing world class brands like Nissan, Datsun, GM, John Deere, New Holland, etc. During 90's the holding company entered the 2 wheeler market with the UM and Renegade motorcycle brands and today the company has a distribution network in 40 countries in America, Africa, Europe and Asia with over 2000 outlets according to their site .

Contents

History

UM Motorcycles has its origins in Miami FL since 1999. Recognizing growing demand for motorcycle products worldwide, UM entered the powersports market in the early '90s by forging agreements with leading motorcycle manufacturers in China and Taiwan to develop its products and began distribution in north America and Latin America in year 1999. By 2005 the company had close to 200 authorized UM dealers the US across North America. In 2005 UM signed a collaboration and supply agreement with Hyosung Motorcycles from South Korea under agreement with S&T Motors. After the 2008 financial crisis more than 50% of UM dealers in North America closed shop and United Motors had to repurchase millions of dollars from 200 dealers. On Feb 1, 2010, UM decided to focus on the international markets and suspended distribution of UM motorcycles for the US market only. UM appointed Martin Racing Performance for the distribution of all spare parts in the US market and continued to operate in Miami focusing on International expansion. . [1] In 2014, UM announced their entry to India through an Indian subsidiary, UM Motorcycles, marketing themselves as an "American Manufacturer" with origins in the U.S. [2]

Joint Ventures

In 2016 UM Motors entered the Indian market (which accounts for 78 percentage of the global two-wheeler demand) with a 50:50 joint venture with Lohia Auto. It has invested 100 crores in a plant at Kashipur, Uttarakhand capable of producing 5000 units a month, and is headquartered in New Delhi. The company has rolled out two 280 cc cruiser motorcycles in India – Renegade Commando and Renegade Sport S and currently has 50 dealerships. [3] [4] [5] [6] [7]

The UM Lohia venture will also export motorcycles to Nepal, besides other South Asian markets. The current level of localisation is 60 percentage with engines and fuel tanks being imported. Karan Singh Grover is the brand ambassador for the UM Lohia venture.

This venture ended in 2021 because of shareholder disagreements and COVID related issues . [8] [9] [10] [11]

Technical Collaborations

In 2016, Runner Automobiles of Bangladesh signed a collaboration agreement with UM to manufacture UM motorcycles in Bangladesh under the name of UM-Runner . The motorcycles will be manufactured at Runner's motorcycle manufacturing facilities at Bhaluka while UM International LLC will provide R&D support in technological & engineering fields as well as global component sourcing. Bangladeshi manufactured UM-Runner motorcycles entered the market in the second quadrant of 2018. As per of the agreement Runner Automobiles in future will produce and export bikes for UM for Nepal and Sri Lanka. [12]

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References

  1. ↑ Press Release (December 3, 2010). "MRP has completed uploading all the United Motors of America repair and part manuals to its website". Motor Sports Newswire (magazine).
  2. ↑ "American bikemaker UM Global to mark entry into India at Delhi Auto Expo 2014". Autocar India (magazine). January 22, 2014.
  3. ↑ "Ramping up the production". The Hindu . Archived from the original on 30 November 2016. Retrieved 3 December 2016.
  4. ↑ "UM Motorcycles hints at plant in Karnataka". Deccan Herald. Archived from the original on 12 November 2016. Retrieved 3 December 2016.
  5. ↑ "UM Motorcycles opens 12th dealership in India". The Financial Express . Retrieved 3 December 2016.
  6. ↑ "UM Motorcycles opens exclusive dealership in Gurugram". India Today . Retrieved 3 December 2016.
  7. ↑ "Exclusive: UM Motorcycles India to Export Bikes From May 2016". NDTV . Retrieved 3 December 2016.
  8. ↑ UM to end alliance with Lohia; will relaunch under new entity bikewale.com, June 28, 2019
  9. ↑ "UM MOTORCYCLES TO EXPORT TO REGIONAL COUNTRIES, US AND EUROPE". The Pioneer . Retrieved 3 December 2016.
  10. ↑ "UM Motorcycles Mulls Manufacturing Engines in India". CNN-News18 . Retrieved 3 December 2016.
  11. ↑ "Auto Expo 2016: UM Renegade Commando, Sport Classic and Sport S launched". The Times of India . Retrieved 3 December 2016.
  12. ↑ UM-Runner Motorcycle Launch In Bangladesh : Event & Product Details bikebd.com, September 28, 2016
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