Ultimate Beverage Challenge was an American organization that conducted Ultimate Wine Challenge and Ultimate Spirits Challenge until 2023.[1][2] It was based in New York, United States.[3][4]
Ultimate Beverage Challenge was founded in 2009 by F. Paul Pacult, David Talbot, and Sue Woodley.[5] It was first held in 2010.[6]
In 2012, Financial Times called Ultimate Wine Challenge a "highly selective" challenge.[7] In 2021, the competition received entries from 52 countries.[6]
Eligible products included all categories of spirits; aperitifs; vermouths; fortified wines such as port and sherry; ready-to-drink and pre-mixed cocktails; non-alcoholic mixers and beverages; and hard seltzers. Sample bottles without final packaging or labels, and products without a U.S. importer or distributor, were also accepted.[10]
The judging process was based upon blind tasting in small flights. Entries are evaluated by multiple expert panels over an extended period.[2] All tastings took place at Ultimate Beverage Challenge's facility, designed specifically for product evaluation. Products were scored on a 100-point scale. Detailed tasting notes were provided for products scoring 85 points or higher.[2]
↑"Judges". Archived from the original on 2022-06-28. Retrieved 2022-11-14.
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