Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
NAB Show is an annual trade show produced by the National Association of Broadcasters. It takes place in April, and has been held since 1991 at the Las Vegas Convention Center in Las Vegas, Nevada. The show's tagline is "Where Content Comes to Life". NAB show is the largest show for media, entertainment and technology. The NAB shows covers: broadcast TV, radio, production, post production, news gathering, streaming, cable TV, satellite TV, film restoration, data storage, data management, weather forecasting, industrial TV, FX, CGI, connected media, cybersecurity and more. NAB had 103,000 attendees from 161 countries and more than 1,806 exhibitors in 2016. There are also exhibitors in Las Vegas hotels not counted in the official convention center displays. In addition to the exhibitors' booths, there are lectures, panel discussions and workshops. In 2017, there will be over 200 of these sessions. Before 1991 the show had moved around to a number of cities: Atlanta (1990), Washington DC, Chicago, New York, Atlantic City, Dallas, Cleveland, Cincinnati, Los Angeles, Houston, San Francisco, St. Louis, White Sulfur Springs, W. Va., and once in West Baden Springs, Indiana
Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded Search Engine Land, another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
MWC Barcelona is an annual trade show dedicated to the mobile communications industry.
Electric Daisy Carnival, commonly known as EDC, is an electronic dance music festival organized by promoter and distributor Insomniac. The annual flagship event, EDC Las Vegas, is held in May at the Las Vegas Motor Speedway, and is the largest electronic dance music festival in North America as of 2024.
A content farm or content mill is a company that employs freelance creators or uses automated tools to generate a large amount of web content which is specifically designed to satisfy algorithms for maximal retrieval by search engines, known as SEO. Their main goal is to generate advertising revenue through attracting page views, as first exposed in the context of social spam.
Jill Whalen is an Ashland, Massachusetts based former search engine optimization consultant (SEO), speaker and writer.
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.
Android Developer Days (ADD) is an open conference held at various locations worldwide each year. The Android Developer Days conference is a growing organization that allows developers of various software and applications to showcase, observe, and participate in Android Developing events, such as informational lectures, workshops, entertainment activities, panel discussions, and networking opportunities make up a majority of the Android Developer Days. As an international leader in mobile operating systems, ADD has become increasingly popular as the center for mobile device conventions. Unofficial participants may elect to observe different booths and displays. However, in order to partake in the festivities, one must apply to join the organization. There is an assortment of ways that one is able to join the conference including exhibiting your own presentation, showcasing posters featuring developing applications, or instructing hands-on, interactive coding tutorials. In 2014, the Android Developer Days conventions had been held in Ankara, Turkey, from May 16 to May 17.
Google Search, offered by Google, is the most widely used search engine on the World Wide Web as of 2023, with over eight billion searches a day. This page covers key events in the history of Google's search service.
ReachLocal, Inc. (ReachLocal), a divisions of Gannett, was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States, Canada and the United Kingdom.
Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing. The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue.
DRUM Agency was an independently owned marketing agency with operations in Atlanta, New York City and Chicago. It shut down without notice on April 15, 2020. It was the result of the merger of BKV, unified.agency, Hiccup and Umarketing firms. The oldest agency, BKV, originally specialized in direct response marketing, then later expanded into traditional media, followed by digital media. Clients included both for-profit businesses and nonprofit organizations.
Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts.
User intent, otherwise known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation. Examples of user intent are fact-checking, comparison shopping or navigating to other websites.
The OMR Festival, known as the Online Marketing Rockstars Festival (OMR) is one of the world’s largest events for digital marketing and technology. Since its founding in 2011, the annual OMR Festival has taken place in Hamburg, Germany. The organizer of the event is Ramp 106 GmbH; the team of founders includes Philipp Westermeyer, Tobias Schlottke, Christian Müller and Christian Byza.
