Unit demand

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In economics, a unit demand agent is an agent who wants to buy a single item, which may be of one of different types. A typical example is a buyer who needs a new car. There are many different types of cars, but usually a buyer will choose only one of them, based on the quality and the price.

Economics Social science that analyzes the production, distribution, and consumption of goods and services

Economics is the social science that studies the production, distribution, and consumption of goods and services.

Contents

If there are m different item-types, then a unit-demand valuation function is typically represented by m values , with representing the subjective value that the agent derives from item . If the agent receives a set of items, then his total utility is given by:

since he enjoys the most valuable item from and ignores the rest.

Therefore, if the price of item is , then a unit-demand buyer will typically want to buy a single item – the item for which the net utility is maximized.

Ordinal and cardinal definitions

A unit-demand valuation is formally defined by:

Connection to other classes of utility functions

A unit-demand function is an extreme case of a submodular set function.

In mathematics, a submodular set function is a set function whose value, informally, has the property that the difference in the incremental value of the function that a single element makes when added to an input set decreases as the size of the input set increases. Submodular functions have a natural diminishing returns property which makes them suitable for many applications, including approximation algorithms, game theory and electrical networks. Recently, submodular functions have also found immense utility in several real world problems in machine learning and artificial intelligence, including automatic summarization, multi-document summarization, feature selection, active learning, sensor placement, image collection summarization and many other domains.

It is characteristic of items that are pure substitute goods.

See also

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Substitute good good with a positive cross elasticity of demand

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References

  1. Koopmans, T. C.; Beckmann, M. (1957). "Assignment Problems and the Location of Economic Activities". Econometrica. 25: 53. doi:10.2307/1907742. JSTOR   1907742.