Veda (company)

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Veda Advantage Limited
FormerlyBaycorp Advantage
Company type Public
ASX:  VED
Founded1967
Headquarters Sydney, Australia
ProductsBusiness Services
Parent Equifax
Website www.veda.com.au

Veda Advantage Limited was a credit reference agency based out of Australia [1] and New Zealand. It was founded in 1967 and was acquired by Equifax in February 2016. [2] It provided credit reporting, credit scoring, and marketing analytics services.

The company was previously known as Baycorp Advantage, which was a merger of Australian company Data Advantage and New Zealand company Baycorp in 2001. [3] The name change was prompted by the sale of Baycorp Collection Services, which retained the Baycorp name.[ citation needed ] In 2010, Veda controlled over 85% of the credit reference market in Australia, [4] holding data on 14 million people. [5] [ better source needed ]

References

  1. ↑ Cubbage, Christopher; Brooks, David (2012). Corporate Security in the Asia-Pacific Region: Crisis, Crime, Fraud, and Misconduct. CRC Press. p. 109. ISBN   978-1439892275.
  2. ↑ "Equifax Completes Acquisition of Australia's Leading Credit Information Company, Veda Group Limited, for Total Consideration of USD$1.9 Billion". Equifax Inc. 25 February 2016. Retrieved 3 September 2025.
  3. ↑ Bennett, Adam (25 January 2007). "Baycorp's new owner wants refund". New Zealand Herald . Archived from the original on 8 March 2016. Retrieved 7 September 2012.
  4. ↑ Anne, Hyland (16 August 2010). "What is Veda?". Australasian Business Intelligence. Archived from the original on 11 October 2014. Retrieved 7 September 2012.
  5. ↑ Rule, James; Greenleaf, Graham (2008). Global Privacy Protection: The First Generation. Edward Elgar Publishing. p. 146. ISBN   978-1848440630.
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