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Company type | Public |
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ASX: VED | |
Founded | 1967 |
Headquarters | Sydney, Australia |
Products | Business Services |
Parent | Equifax |
Website | www.veda.com.au |
Veda was a credit reference agency in Australia [1] and New Zealand. It was founded in 1967 and was acquired by Equifax in February 2016. [2] It provided credit reporting, credit scoring, and marketing analytics services.
The company was previously known as Baycorp Advantage, which was a merger of Australian company Data Advantage and New Zealand company Baycorp in 2001. [3] The name change was prompted by the sale of Baycorp Collection Services which retained the Baycorp name.[ citation needed ] In 2010, Veda controlled over 85% of the credit reference market in Australia, [4] holding data on 14 million people. [5] [ better source needed ]