Veiled Ambition

*Veiled Ambition*
Veiled Ambition
Written by	Celeste Geer
Directed by	Celeste Geer
Starring	Frida
Theme music composer	Patrick Robertson
Country of origin	Australia
Original language	English
No. of episodes	1
Production
Producer	Jeni McMahon
Running time	26 minutes
Original release
Network	Special Broadcasting Service
Release	June 20063 January –; 25 July 2007

Last updated October 24, 2025

Veiled Ambition is a 1-part documentary created by Rebel Films for the SBS independent network following a Lebanese-Australian woman named Frida as she opens a shop selling fashionable clothing for Muslim women on Melbourne's Sydney Road.

The documentary follows Frida, described as a "little aussie battler in a scarf" as she develops her business in Melbourne while juggling a husband and home in Sydney and a pregnancy.^[4]

A down-turn in sales after police raids on Muslim homes in Sydney and Melbourne induces Frida to stage a fashion show at the Australian Bridal Expo in order to gain greater exposure, a month before she is due to give birth.^[4]

Veiled Ambition won the Palace Films Award for Short Film Promoting Human Rights at the 2006 Melbourne International Film Festival.^[5]

References

↑ "Veiled Ambition Press Kit" (PDF) (Press release). St. Kilda Film Festival. 9 June 2007. Retrieved 28 August 2007.
↑ "SBS: What's On (03/01/07)". SBS. 3 January 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.
↑ "SBS: What's On (25/07/07)". SBS. 25 July 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.
1 2 "Veiled Ambition". Ronin Films. Archived from the original on 31 August 2007. Retrieved 28 August 2007.
↑ Wilson, Jake (14 August 2006). "Bridging the personal-political gap". The Age . Melbourne. Retrieved 23 May 2010.

External links

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[1] "Veiled Ambition Press Kit" (PDF) (Press release). St. Kilda Film Festival. 9 June 2007. Retrieved 28 August 2007.

[2] "SBS: What's On (03/01/07)". SBS. 3 January 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.

[3] "SBS: What's On (25/07/07)". SBS. 25 July 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.

[ronin-4] 1 2 "Veiled Ambition". Ronin Films. Archived from the original on 31 August 2007. Retrieved 28 August 2007.

[5] Wilson, Jake (14 August 2006). "Bridging the personal-political gap". The Age . Melbourne. Retrieved 23 May 2010.

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