Vertic

Last updated
Vertic
IndustryDigital Marketing & Communications, Digital Transformation, and Design
Founded2002
HeadquartersNew York City
Number of locations
New York Copenhagen
Area served
Worldwide
Key people
CEO, Sebastian Jespersen Company president, Mads Krogh Petersen
ServicesDigital strategy

User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce

Marketing-as-a-service

Contents

Number of employees
95
Parent Globant
Website https://www.vertic.com/

Vertic (Vertic A/S) is a global digital agency with offices in New York and Copenhagen. [1] The agency creates digital marketing experiences based on technology, design and data. [2]

Vertic is the creator of the marketing philosophy Share of Life, which combines strategy, insights, design, and technology. [3] Furthermore, the agency releases an annual Global Corporate Website Index, which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use. [4]

History

[5]

In year 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management. [6]

Year 2023, Vertic is part of Globant (NYSE: GLOB), a digitally native company that operates a global network with over 40 offices and more than 9000 employees.Vertic have approximately 100 employees in 2 offices located in New York and Copenhagen. [7]

Initiatives

Share of Life

Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP). [8] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life. [9]

UN Global Compact

Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation. [10]

The Corporate Website Index

Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites. [11]   It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology. [12]

Partnerships

Forrester

Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers. [13]

Forbes

CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. [14]

Awards and recognition

In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide. [15]

In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS [16] for best brand website, the DRUMB2B Brave Awards [17] for the best use of data & technology in a website, the Internationalist Award [18] for innovative digital marketing, as well as the Webby Awards [19] for the best navigation structure.

Related Research Articles

Customer relationship management (CRM) is a process in which a business or another organization administers its interactions with customers, typically using data analysis to study large amounts of information.

<i>New Internationalist</i> British independent periodical

New Internationalist (NI) is an international publisher and left-wing magazine based in Oxford, England, owned by a multi-stakeholder co-operative and run day to day as a worker-run co-operative with a non-hierarchical structure. Known for its strong editorial and environmental policies, and its bi-monthly independent magazine, it describes itself as existing to "cover stories the mainstream media sidestep and provide alternative perspectives on today's global critical issues." It covers social and environmental issues through its magazine, books and digital platforms.

Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.

<span class="mw-page-title-main">Jake Zim</span>

Jake Zim is the Senior Vice President of Virtual Reality for Sony Pictures Entertainment. Zim oversees global virtual reality production and strategy for the motion picture group and he has produced a wide variety of interactive projects across the spectrum of distribution channels including location-based, mobile and in-home. Zim has been instrumental in the development of virtual reality experiences such as the Emmy® nominated Spider-Man: Homecoming VR, Ghostbusters: Dimensions, The Emoji Movie VR Experience, Can You Walk The Walk and Jumanji: The VR Adventure, and Hotel Transylvania Popstic VR. The L.A. Times called Zim's appointment "the first VR czar at a major studio." Jake Zim joined Sony Pictures Entertainment Worldwide Marketing and Distribution as Senior Vice President of Digital Marketing in 2011. Before joining Sony, he was vice president, Digital Marketing at Twentieth Century Fox.

<span class="mw-page-title-main">Cybozu</span>

Cybozu, Inc. is a Tokyo-based software company that provides web-based groupware services including Cybozu Office and kintone. In addition to the main office in Tokyo, Cybozu also has offices in Matsuyama and Osaka, as well as several overseas subsidiaries in countries including Vietnam, China, Australia and the United States. The U.S.-based subsidiary, kintone Corporation, is located in San Francisco, California.

SMITH, formerly called Ascentium, is an advertising agency with headquarters in Seattle. As of November 2012 Smith employs over 300 people in Seattle, Portland, Spokane, Atlanta, Ottawa-Gatineau and Toronto. In 2012, the company was rebranded as "Smith" and relocated its headquarters to Seattle.

Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.

<span class="mw-page-title-main">Sullivan & Company</span> Brand engagement firm

Sullivan is an independent, WBENC-certified woman-owned, brand agency located on the High Line in New York City. Founded in 1990 by Barbara Apple Sullivan, Managing Partner, it has been named an Inc. 5000. A they say its "Fastest Growing Company" for eight consecutive years (2010–2018).

Jason Zachary Haikara is an American businessman, marketing executive, and producer. Currently, he is an independent Senior Advisor and Event Producer for StoryTech, an experiential marketing company that helps individuals, brands and tech companies tell their stories at industry events such as the Consumer Electronics Show.

Plateau Systems is a provider of Talent Management Systems headquartered in Arlington, Virginia, with offices across the United States, Europe, and Asia Pacific. The company provides SaaS products that allow organizations to develop, analyze, and manage organizational talent.

Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe. The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices. The company claims to provide technologies for each stage of the digital advertising process.

<span class="mw-page-title-main">Proximity Worldwide</span> Digital marketer

Proximity is a digital, direct and CRM network with 25 offices around the world. Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design.

Cloud collaboration is a method of sharing and co-authoring computer files via cloud computing, whereby documents are uploaded to a central "cloud" for storage, where they can then be accessed by other users. Cloud collaboration technologies allow users to upload, comment and collaborate on documents and even amend the document itself, evolving the document. Businesses in the last few years have increasingly been switching to use of cloud collaboration.

<span class="mw-page-title-main">Hi-ReS!</span> English design and marketing firm

Hi-ReS! or Handsome information - Radical entertainment Systems! is a London-based design and digital marketing firm known for its elaborate commissioned websites.

Geoffrey Handley is an entrepreneur, technology pioneer, and investor. He is a General Partner at the investment firm Haitao Capital and serves as an advisor and board member to several portfolio companies. Handley is most well known as co-founder of the mobile agency, The Hyperfactory founded with his brother Derek Handley in 2001 and as a Sinologist and author.

<span class="mw-page-title-main">CI&T</span>

CI&T is an information technology and software development company operating in Brazil, the United States, Canada, United Kingdom, Portugal, China, Colombia, Japan, and Australia. The company has expertise within the automotive, hi-tech, financial, insurance, manufacturing, media, retail, life sciences and healthcare industries.

Stanley "Stan" Rapp is widely acknowledged for his contributions to the field of marketing and advertising. Together with his then-partner, Tom Collins, he co-founded and served as chief executive officer of Rapp & Collins, for 23 years.

Sebastian Vedsted Jespersen is the CEO and co-founder of the digital agency Vertic. Sebastian Jespersen is an innovator, a business strategist, and a digital thought leader. The Internationalist awarded Jespersen "Agency Innovator 2012". Jespersen lives today in New York City. He founded the digital agency Vertic over a decade ago; today, it operates globally and is part of Globant, a digitally native organization that operates a global network with more than 40 offices and over 9000 employees.

<span class="mw-page-title-main">Scott Galloway (professor)</span> American advertising theorist (born 1964)

Scott Galloway is an American public speaker, author, podcast host, and entrepreneur. He is a clinical professor of marketing at the New York University Stern School of Business.

<i>Highsnobiety</i> Online music magazine

Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.

References

  1. "Vertic - Who We Are". vertic.com. Retrieved 2022-08-25.
  2. "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  3. "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  4. "Global Corporate Website Index". Global Corporate Website Index. Retrieved 2022-08-25.
  5. Vertic (2023-02-16). "Who We Are - Vertic Digital Agency". Vertic - Who We Are. Retrieved 2023-02-16.
  6. "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  7. "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
  8. "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. 20 June 2017. Retrieved 2021-01-20.
  9. "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  10. Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". www.prnewswire.com (Press release). Retrieved 2021-01-20.
  11. Vertic. "Vertic releases report benchmarking corporate websites". www.prnewswire.com (Press release). Retrieved 2021-01-20.
  12. "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". vertic.com. Retrieved 2021-01-20.
  13. "Home". vertic.com. Retrieved 2021-01-20.
  14. "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
  15. "Market Guide for Global Digital Marketing Agencies". Gartner. Retrieved 2022-06-15.
  16. "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
  17. "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
  18. "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
  19. "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.