Vertic (Vertic A/S) is a global digital agency with offices in New York and Copenhagen.[1] The agency creates digital marketing experiences based on technology, design, and data.[2]
Vertic is the creator of the marketing philosophy Share of Life, which combines strategy, insights, design, and technology.[3] Furthermore, the agency releases an annual Global Corporate Website Index, which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use.[4]
History
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In 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management.[5]
In January 2023, Globant (NYSE: GLOB), a digitally native company that operates a global network with over 40 offices and more than 9000 employees, acquired Vertic.[6] Vertic has approximately 100 employees in 2 offices located in New York and Copenhagen.[7]
Initiatives
Share of Life
Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[8] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[9]
UN Global Compact
Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[10]
The Corporate Website Index
Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[11] It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology.[12]
Partnerships
Forrester
Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[13]
Awards and recognition
In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide.[14]
In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[15] for best brand website, the DRUMB2B Brave Awards[16] for the best use of data & technology in a website, the Internationalist Award[17] for innovative digital marketing, as well as the Webby Awards[18] for the best navigation structure.
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