Video production

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Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (electronic moving images) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production). [1]

Contents

Currently, the majority of video content is captured through electronic media like an SD card for consumer grade cameras, or on solid state storage and flash storage for professional grade cameras. Video content that is distributed digitally on the internet often appears in common formats such as the MPEG container format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx).

Video production companies and video production agencies are specialist agencies that use video production to help grow brands for marketing.

Types of videos

There are many different types of video production. The most common include film and TV production, television commercials, internet commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. The term "Video Production" is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind. A person filming a concert, or their child's band recital with a smartphone or video camera for the sole purpose of capturing the memory would fall under the category of "home movies" not video production.

Production scale

Production scale is determined by crew size and not the location of the production, or the type of content captured. Crew size in most cases will determine a project's quality and is not a limitation of what kind of content can be captured. There are feature films that have been captured by a crew of just 2 people, and corporate videos that leverage teams of 10 or more.

Some examples of production scale include:

Shooting styles and techniques

A steadicam operator videotapes Trials Rider in Athens, Greece, 1994 1994 Ot Pi Dick Crow Steadicam Athens.jpg
A steadicam operator videotapes Trials Rider in Athens, Greece, 1994

The same shooting styles used in filmmaking can also be used in video production. There is not a singular type of style that is used for every kind of video content captured. Instead, style changes depending on the type of video being created, and the desired tone and message of the video.

Television broadcast

Video production of a political commercial, San Diego, California (2004). Video Production in San Diego by Patty Mooney.jpg
Video production of a political commercial, San Diego, California (2004).

Two styles of producing video are ENG (Electronic news-gathering) and EFP (Electronic field production). [2]

Television broadcast productions include television commercials, infomercials, newscasts, variety shows, game shows, live television [ clarification needed ] documentaries, news magazines, sitcoms, and reality shows, among others.[ citation needed ]

Shows can be distributed by broadcast syndication. SP video production was the broadcast television standard from the early 1980s up until the beginning of the 21st century, when many television stations began using digital media to shoot, transmit, and store High-definition (HD) footage.[ citation needed ]

Video production for distance education

Video production for distance education is the process of capturing, editing, and presenting educational material specifically for use in on-line education. Teachers integrate best practice teaching techniques to create scripts, organize content, capture video footage, edit footage using computer based video editing software to deliver final educational material over the Internet. It differs from other types of video production in at least three ways: [3]

The primary purpose of using video in distance education is to improve understanding and comprehension in a synchronous or asynchronous manner. [3]

Webcasting is also being used in education for distance learning projects; one innovative use was the DiveLive programs. [4]

For example, Nautilus Productions details an exploration of a notable shipwreck:

"In the fall of 2000 Rick Allen's Nautilus Productions co-produced with Bill Lovin of Marine Grafics a groundbreaking, week long live internet broadcast known as QAR DiveLive from the Blackbeard wreck site. For the first time ever, live video and audio was broadcast from an underwater archaeological site to the World Wide Web. Students were able to watch the underwater archaeology in real time and ask questions of the scientists exploring the shipwreck. The twice-daily live distance learning programs reached an estimated 1600 students from as far away as Canada during the five days of broadcasting. In October of 2001 Allen and Lovin again co-produced QAR DiveLive 2001. This time the interactive webcasts from the seafloor and conservation laboratories of the Queen Anne's Revenge Shipwreck Project reached over 3600 students and another 2700 remote viewers from fifteen states and 2 countries during the five days of broadcasts." [5]

Internet video production

A marketing video for the Wikimedia Foundation.

Increasing internet speeds, the transition to digital from physical formats such as tape to file-based media and the availability of cloud-based video services has increased use of the internet to provision services previously delivered on-premise in the context of commercial content creation for example video editing. In some cases the lower costs of equivalent services in the cloud has driven adoption and in others the greater scope for collaboration and time savings. [6] [7]

Many web sites include videos. Although not necessarily produced online, many video production tools allow the production of videos without actually using a physical camera. An example of this is using the YouTube video editor to create a video using pre-existing video content that is held on the platform under Creative Commons license.[ citation needed ]

Video content is being used in an ever-growing range of contexts, including testimonial videos, web presenter videos, help section videos, interviews, parodies, product demonstrations, training videos, and thank you videos.

Marketing videos are made on the basis of the campaign target. Explainer videos are used for explaining a product, commercial videos for introducing a company, sales videos for selling a product, and social media videos for brand awareness.

Individual Internet marketing videos are primarily produced in-house and by small media agencies, while a large volume of videos are produced by big media companies, crowdsourced production marketplaces, or in scalable video production platforms. [8]

Most Internet marketing videos serve the purpose of interacting with the audience. The two main types of internet marketing videos are transactional videos, which aim to sell a product to a customer, and reference videos, which are designed to keep the customer on the site.

Light art video production

Videos are produced for different areas. The luminous experience of electricity was very successful at the Vivid Festival in 2013, the same year the German group Kraftwerk performed there. A few years later, they themselves projected a light show in combination with their hits on Museum_Kunstpalast in Düsseldorf. Light art appears in music videos too, such as the one by artist Marc Engelhard. [9] [10] [11]

See also

Related Research Articles

<span class="mw-page-title-main">Tracking shot</span> Shot in which the camera follows backward, forward or moves alongside the subject being recorded

In cinematography, a tracking shot is any shot where the camera follows backward, forward or moves alongside the subject being recorded. Mostly the camera’s position is parallel to the character, creating a sideway motion, tracking the character. Tracking shots differ in motion from dolly shots, where the camera follows behind or before the character resulting in an in-worth or out-worth movement. Often the camera is mounted on a camera dolly which rides on rails similar to a railroad track; in this case, the shot is referred to as a dolly shot. A handheld steadycam or gimbal may also be used for smaller scale productions. The camera is then pushed along the track while the scene is being filmed, or moved manually when using a handheld rig. The effect can be used to create a sense of movement, to follow a character or object, or a sense of immersion to draw the viewer into the action.

Video editing is the post-production and arrangement of video shots. To showcase perfect video editing to the public, video editors must be reasonable and ensure they have a superior understanding of film, television, and other sorts of videography. Video editing structures and presents all video information, including films and television shows, video advertisements and video essays. Video editing has been dramatically democratized in recent years by editing software available for personal computers. Editing video can be difficult and tedious, so several technologies have been produced to aid people in this task. Overall, video editing has a wide variety of styles and applications.

Linear video editing is a video editing post-production process of selecting, arranging, and modifying images and sound in a predetermined, ordered sequence. Regardless of whether it was captured by a video camera, tapeless camcorder, or recorded in a television studio on a video tape recorder (VTR) the content must be accessed sequentially.

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References

  1. Rafferty, Patrick (18 January 2022). "The Three Stages of Video Production". RaffertyWeiss Media. Retrieved 20 January 2023.
  2. Medoff, Norman; Fink, Edward J. (2012-09-10). Portable Video: ENG & EFP. CRC Press. ISBN   978-1-136-04770-1.
  3. 1 2 Moore, M. G., & Kearsley, M. G. (2012). 'Distance education: A systems view of on line learning'. (3rd ed.). Belmont, CA: Wadsworth/Cengage Learning.
  4. "Live from Morehead City, it's Queen Anne's Revenge". ncdcr.gov.
  5. "Queen Anne's Revenge". Nautilus Productions.
  6. "Will facilities ever go completely cloud-based". 26 February 2018.
  7. Price, Allison (15 June 2015). "Shifting Gears: How cloud is revolutionizing TV post-production".
  8. "The Advantages of Individual Marketing" . Retrieved 31 May 2019.
  9. "Vivid Festival". YouTube . 2013.
  10. "Electro. Von Kraftwerk bis Techno". YouTube . 2022.
  11. "This Knowing Is Your Light". 2022.