Vivian Tu

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Vivian Tu is an American businesswoman and author. She is the founder and CEO of Your Rich BFF, a multi-media company that provides financial education. [1]

Contents

Early life and education

Tu was born in Baltimore, Maryland as the only child to Chinese immigrant parents. [2] She moved to Chicago to pursue her bachelor's degree at the University of Chicago, graduating in 2016. [3]

Career

In 2016, Tu started her career as a trader at J.P. Morgan. [4] Tu traded stocks in the industrial, materials, and energy sectors. [3] After leaving J.P. Morgan, she transitioned into a digital media sales role at BuzzFeed. [5] Tu started making financial education videos on TikTok in 2021. She often covers topics such as saving, investing, [6] and traveling on a budget. [7] [8] Tu is represented by William Morris Endeavor since 2022. [9]

In 2023, Tu launched her podcast Networth & Chill, [10] [11] [12] which was nominated for Best Business + Finance podcast at the 2024 iHeart Podcast Awards at SXSW. [13] On December 26, 2023, Tu released her first book Rich AF: The Winning Money Mindset that Will Change Your Life. [14] It became a New York Times bestseller under both the Business and the Advice, How To & Miscellaneous categories. [15] [16]

Awards & recognition

Since 2021, Tu has been named to the Forbes 30 under 30 and Forbes Top Creators lists. [17] She has also been nominated for a Webby award, [18] and multiple Shorty Awards, including a finalist nomination for Branded Series. [19] In 2023, Tu was a Meta Visionary Voices [20] award winner. In 2024, Tu won Best Personal Finance Influencer presented by Bankrate. [21] That same year, she also won a Visionary Voices award from TikTok, [22] highlighting prominent and impactful AAPI content creators on the platform. [23]

Her podcast has been nominated for the iHeartRadio Podcast Awards. [24]

Partnerships

Since 2023, Tu has been a title partner of SoFi bank and helped the launch the Face of Finance campaign, correcting AI gender bias. [25] [26] [ non-primary source needed ]

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References

  1. ↑ "Vivian Tu Wants You to Stop Feeling Guilty for Wanting to Get Rich". Cosmopolitan . January 11, 2024. Retrieved May 6, 2024.
  2. ↑ Hughes, Lisa (January 11, 2024). ""Your Rich BFF": Vivian Tu is demystifying personal finance to help young people build wealth - CBS Boston". CBS . Retrieved May 6, 2024.
  3. 1 2 Manning, Rudine (January 28, 2022). "How 'Your Rich BFF' Vivian Tu built a massive TikTok following: 'I actually showed people the math'". CNBC. Retrieved May 6, 2024.
  4. ↑ "How a 28-year-old is transforming the 'male, pale, and stale' personal finance industry to become everyone's 'Rich BFF'". Fortune . Retrieved May 6, 2024.
  5. ↑ Yang, Aria. "I made around $100K at JPMorgan and $656K at BuzzFeed. Here's my full salary breakdown and why I recommend job-hopping". Business Insider . Retrieved May 6, 2024.
  6. ↑ Seshagiri, Ashwin; Dang, Mike; Hartocollis, Anemona; Hill, Kashmir; Hughes, Becky; Nerkar, Santul; Holman, Jordyn; Grynbaum, Michael M.; Barry, Ellen (April 19, 2024). "Love, Hate or Fear It: TikTok Has Changed America". The New York Times . ISSN   0362-4331 . Retrieved July 10, 2024.
  7. ↑ Marshall, Lucy (July 8, 2024). "'Rich' Wall Street worker shares how to get money back if flight is delayed". The Mirror. Retrieved July 10, 2024.
  8. ↑ "'Your Rich BFF' Vivian Tu: How Rich People Get Hidden Travel Perks by Investing". Yahoo Finance. January 24, 2024. Retrieved July 10, 2024.
  9. ↑ Chan, J. Clara (June 10, 2022). "'Your Rich BFF' Creator Vivian Tu Signs With WME". The Hollywood Reporter . Retrieved May 6, 2024.
  10. ↑ Networth and Chill (Talk-Show), March 22, 2023, retrieved August 26, 2024
  11. ↑ "Networth and Chill with Your Rich BFF on Apple Podcasts". Apple Podcasts. January 24, 2024. Retrieved May 6, 2024.
  12. ↑ Smialek, Jeanna (November 9, 2024). "Vivian Tu, the 'Wall Street Girly,' Wants to Make Wealth More Accessible". The New York Times. Retrieved November 23, 2024.
  13. ↑ "iHeartRadio Podcast Awards | iHeartRadio". iHeartRadio Podcast Awards . Retrieved July 10, 2024.
  14. ↑ "Exclusive: Vivian Tu (Aka Your Rich BFF) Explains How to Bank Like a Rich Person in This Excerpt of 'Rich AF'". Cosmopolitan . December 15, 2023. Retrieved July 12, 2024.
  15. ↑ "Business Books - Best Sellers - Books - Dec. 31, 2023 - The New York Times". The New York Times. ISSN   0362-4331 . Retrieved May 6, 2024.
  16. ↑ "Advice, How-To & Miscellaneous Books - Best Sellers - Books - Jan. 14, 2024 - The New York Times". The New York Times . ISSN   0362-4331 . Retrieved May 6, 2024.
  17. ↑ Bertoni, Steven. "Top Creators 2023". Forbes . Retrieved May 6, 2024.
  18. ↑ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved May 6, 2024.
  19. ↑ "Richer Lives - The Shorty Awards". Shorty Awards. Retrieved May 6, 2024.
  20. ↑ Stephan, Katcy (October 31, 2022). "Meta Unveils Inaugural Class of 'Creators of Tomorrow' with Drew Afualo, Sydney Bell and More". Variety . Retrieved May 6, 2024.
  21. ↑ "The 2024 Bankrate Visionaries | Bankrate Awards". Bankrate . Retrieved May 6, 2024.
  22. ↑ "Visionary Voices: Celebrating Asian American, Native Hawaiian and Pacific Islander Heritage Month". Newsroom | TikTok. August 16, 2019. Retrieved May 6, 2024.
  23. ↑ "Visionary Voices: Celebrating Asian American, Native Hawaiian and Pacific Islander Heritage Month". Newsroom | TikTok. August 16, 2019. Retrieved July 10, 2024.
  24. ↑ "iHeartRadio Podcast Awards | iHeartRadio". iHeartRadio . Retrieved May 6, 2024.
  25. ↑ "SoFi Says It's Time To Change The Face Of Finance And Highlight Womens' [sic] Financial Success". SoFi. June 22, 2023. Retrieved August 26, 2024.
  26. ↑ Blount, Leslie (June 28, 2023). "SoFi's Campaign Corrects AI's Gender Bias". www.adweek.com. Retrieved May 6, 2024.
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