Vntana

Last updated
Vntana
IndustryAugmented reality
Founded2012
FounderAshley Crowder and Ben Conway
Headquarters
Van Nuys, California
Website www.vntana.com

Vntana (stylized as VNTANA) is an American company that has made see-through displays. [1]

Contents

History

In 2012 [2] the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO). [3] The company’s name is derived from "ventana", the Spanish word for "window". [4] [5] They developed a display called the "V-3 Hologram System" that consists of hardware and software to project transparent floating images using Pepper's ghost. [6] Their device also includes the ability for users to manipulate the floating images with gestures. [6] The company is headquartered in Van Nuys, California. [7]

Transparent displays

During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana transparent image of tennis player Roger Federer, to which fans could serve tennis balls. [5] [8] The company has also worked with Pepsi on its marketing campaigns. [9] In 2016 Vntana produced the first transparent image based karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a transparent image of Thomas. [1] [10] It also released a selfie device, in which users can produce transparent images of themselves, called the Hollagram Selfie Booth, [11] created from a full body scan. [12] Users then received a video of the experience. [13] Lexus has also partnered with Vntana in order to provide transparent images of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size transparent images of its inductees. [14]

References

  1. 1 2 "Rob Thomas and VNTANA to Offer First-Ever Hologram Karaoke on Summer Tour". Billboard Magazine .
  2. ↑ "Turn Yourself Into a Hologram with HOLLAGRAM". Tech.co. 21 May 2016.
  3. ↑ Bloom, Taylor (14 April 2016). "SportTechie Startup Profile Series: VNTANA Is Building Hologram Systems To Power The Augmented Reality Of The Future". Sport Techie.
  4. ↑ "Los Angeles' Silicon Beach Becoming Like Silicon Valley". VOA News.
  5. 1 2 "How is VNTANA Creating Social Augmented Reality with Hologram Technology? - Media Jobs". 11 January 2017.
  6. 1 2 "Holograms are the Future, and VNTANA is Taking us There". Tech.co. 1 June 2015.
  7. ↑ Shandrow, Kim Lachance. "This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage". Entrepreneur Magazine.
  8. ↑ "Insights: Are We At Peak Sports?". Tubefilter. 3 August 2016.
  9. ↑ "Fairfax Native's Hologram Product Lets You (Virtually) Play Tennis With Roger Federer". The Washingtonian . 19 May 2016.
  10. ↑ Bush, Ian (June 30, 2016). "New Tech 'Virtually' Enables You To Sing With Famous Musicians". CBS Philadelphia.
  11. ↑ "The Hollagram Selfie Booth Shows How Close We Are to Functional Holograms". August 5, 2016.
  12. ↑ "Woof Washer – CBS Dreamteam". CBS.
  13. ↑ Blake, Emily (June 23, 2016). "The first-ever hologram karaoke experience will debut this summer". Mashable.
  14. ↑ "Holograms can produce real results in sports". Sports Business Daily. March 13, 2017.
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