 | |
| Industry | Augmented reality |
|---|---|
| Founded | 2012 |
| Founder | Ashley Crowder and Ben Conway |
| Headquarters | |
| Website | www |
Vntana (stylized as VNTANA) is an American social augmented reality company. [1]
| | |
| Industry | Augmented reality |
|---|---|
| Founded | 2012 |
| Founder | Ashley Crowder and Ben Conway |
| Headquarters | |
| Website | www |
Vntana (stylized as VNTANA) is an American social augmented reality company. [1]
In 2012 [2] the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO). [3] The company’s name is derived from "ventana", the Spanish word for "window". [4] [5] They developed a V-3 Hologram System which consists of hardware and software to project holograms without wearables. [6] Their device also includes the ability for users to manipulate the holograms with gestures. [6] The company is headquartered in Van Nuys, California. [7]
During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana hologram of tennis player Roger Federer, to which fans could serve tennis balls. [5] [8] The company has also worked with Pepsi on its marketing campaigns. [9] In 2016 Vntana produced the first hologram karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a hologram of Thomas. [1] [10] It also released the holographic selfie device, in which users can produce holograms of themselves, called the Hollagram Selfie Booth, [11] created from a full body scan. [12] Users then received a video of the experience. [13] Lexus has also partnered with Vntana in order to provide holographic representations of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size holograms of its inductees. [14]
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive, or destructive. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.
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EON Reality is a multinational virtual reality and augmented reality software developer headquartered in Irvine, California. The company was founded by Dan Lejerskar, Mikael Jacobsson and Mats W. Johansson in 1999. Its clients include Boeing, Microsoft, Lexus and Cornell University.
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Eyegroove was a social media service headquartered in San Francisco for creating short music videos with augmented reality effects founded by Scott Snibbe and Graham McDermott. The company was established in 2013 and released the first version of its app on iOS that year. Through the app, users could create thirty second creative and lip-syncing music videos and choose musical tracks to accompany them, use different speed options and add time-based augmented reality filters and effects. The app's social media features included an Instagram-like feed, hashtags for creative memes, user tagging, and comment threads.
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