Opening as the Mecca on 16 August 1933 and designed by the esteemed architect James McKissack, it was a great example of Glasgow's art deco cinemas when Glasgow was called "Cinema City", featuring a modern-classical style with distinctive red sandstone, faience and harking façade, making it a visually striking and prominent landmark in the area.[1] It originally seated 1,620. The interior was decorated in 'jazz moderne' style, a variation of Art Deco, with features including stained glass lights in the stairwells, robust terrazzo flooring in the hallways and an ornate proscenium arch and curtains, adorned with wave and zigzag motifs.[2]
The Mecca was owned by George Smith and James Welsh (Paisley MP),[3][4] both of whom were Glasgow Corporation councillors, highlighting the venue's significance in the city’s cultural landscape. The cinema was established to serve the burgeoning Possilpark community, particularly the new municipal housing estate.
In January 1950 it was sold to the Singleton circuit, and renamed Vogue.[6] Scottish footballer Kenny Dalglish was a regular visitor to the Vogue Cinema during his youth. Dalglish, who grew up in Milton, frequently attended the cinema while living in the area.[citation needed]
For 11 years the vogue cinema was a highland wear shop. The hire company (A1 Kilt Hire) were expelled from the building so that it could be demolished. This ended the buildings great history in serving as commercial hub for the community.
Although this historic cinema was temporarily saved from demolition in 2024 following public outcry,[1] it remained under threat as the owner appealed the decision to have the building listed. Campaigner Andrew Moore created a campaign and petition in November 2024 in an effort to prevent further demolition.[7][8] In July 2025, the appeal to overturn the listing was formally rejected by Historic Environment Scotland and the Scottish Government. The cinema remains protected as a category C(S) listed building.[9][10]
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